covering atlanta slideshare
DESCRIPTION
Highlights of #CoveringAtlanta, a breakfast panel discussion hosted by Atlanta-based The Wilbert Group on Oct. 7 at The Mandarin Oriental, Atlanta.TRANSCRIPT
C O V E R I N G
after the fact
p u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n s
t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n s
Pub l ic re la t ions f i rm The W i lbe r t Grouphos ted Cover ing At lan ta , a pane l d i scus s ion w i th some o f A t lan ta’ s
lead ing jou rna l i s t s . Pane l i s t s ta l ked about the c r i t ica l i s sues i n ou r c i t y ,
what s to r ie s a re impor tant and how they a re approach ing coverage.
ANITA SHARPEAT L A N TA b u r e a u c h i e f
B LO O M B E R GM A N A G I N G E D I TO R
A J C
RICHARD FAUSSETAT L A N TA C O R R E S P O N D E N T
T H E N E W YO R K T I M E S
MELISSA LONG STEVE FENNESSYA N C H O R / R E P O RT E R
1 1 A L I V Ee d i to r
at l a n ta m a g a z i n e
BERT ROUGHTON
PA NE L I S T S
join the conversation
# c ov e r i n g at l a n ta
Panel agrees that commercialRE is back...more cranes in town, urban centers growing in places
like Roswell & Woodstock #CoveringAtlanta
@adahatzios
Big thanks to @TheWilbertGroupfor hosting the #CoveringAtlanta
panel this morning. Great journalistsparticipants and wonderful audience
too!@MGriffanti
Thx @TheWilbertGroup for hostingour communications team at
#CoveringAtlanta this morning. Fascinating discussion about our
city’s future!@paceacademy
Commercial real estate is thedefining geographical feature of
#Atlanta - @BRoughtonJR#coveringatlanta @TheWilbertGroup
@JBryantFisher
News profitability goes like this:“Dollars in print, dimes online,
pennies in mobile.” - Bert Roughton@ajc #coveringatlanta
@MaryJaneCredeur
Fantastic event/panel, gorgeousvenue @MO_Atlanta
@TheWilbertGroup #coveringatlanta
@ebwebb
Ada Hatzios Meredith Griffanti Pace Academy
Julie Bryant Fisher Mary Jane Credeur Bailey Webb
“N O V E M B E R
E L E C T I O N S “
races in Georgia. Jason Carter,
the grandson of President
Jimmy Carter, is facing off
against Republican incumbent
Nathan Deal in the
gubernatorial race. Democrat
Michelle Nunn is battling
Reuplican David Perdue for a
U.S. Senate seat. The races are
prompting discussions about
Georgia’s shifting
demographics.
he nation is watching
two hotly contested T“
““ melissa long
anchor/reporter11 alive
Georgia is being watched more aroundthe country with big political players
coming here. There will continue to bea parade of big players up until
November 4.
““ richard fausset
atlanta correspondentthe new york times
Demographically, Georgia is on the cusp of great change.
““ anita sharpe
atlanta bureau chiefbloomberg
I’m surprised at the number of peoplein the business community, especially
young people, who are supporting JasonCarter. You just don’t see that in Georgia.
““COMMERCIAL REAL ESTATE
& ATLANTA
tlanta has long been known as a commercial
real estate town. Our founderTony Wilbert says Atlanta is to real estate what Detroit isto cars. With the Great Recession behind us, cranes are moving again. The multifamily sector is particularly hot.
A
“
““
We don’t have water. We don’t havemountains. Commercial real estate is
the defining geographic feature of Atlanta. I don’t see that changing
anytime soon. I think it shapes the place.
bert roughtonmanaging editor
the atlanta journal-constitution
““The ITP-OTP war is over.
The relationship between all these places is changing.
bert roughtonmanaging editor
the atlanta journal-constitution
““We are susceptible to potential pitfalls.
Atlanta is a boom and bust place.
steve fennessyeditor
atlanta magazine
“T H E
BeltLine “
T he Atlanta BeltLine is
transforming Atlanta
with a combination of rail,
trail, greenspace, housing
and art. It will ultimately
connect 45 intown
neighborhoods and
provide first and last mile
connectivity for regional
transportation initiatives. So
far, four trail sections of the
BeltLine are open.
““I think the BeltLine has been huge,
driving companies and people back tothe city’s core. Young people especially
want a walking city.
anita sharpeatlanta bureau chief
bloomberg
““The BeltLine is one of three or four
of the most important things to happento Atlanta since the Olympics.
bert roughtonmanaging editor
the atlanta journal-constitution
“T H E
A P S C H E A T I N G S C A N D A L
w h at i t m e a n s f o r At l a n ta“
n 2008, The Atlanta Journal-Constitution broke thefirst of what would be several stories highlighting
suspect test scores in Atlanta Public Schools. Since then, widespread cheating in the school district has been exposed, impacting our city in many ways. In September, opening statements began in the trial against former superintendent Beverly Hall and 12 others.
““
As a culture, we are in test-mania... Ithink what we’ve learned is you can’tjust give the appearance of teaching. To educate children, you really have
to work at it.
bert roughtonmanaging editor
the atlanta journal-constitution
“c h a n g i n g
M E D I A
L A N D S C A P E
ometown company Turner Broadcasting System announced Monday it is slicing its workforce by 10 percent, or 1,500 people. This came less than a week after
The New York Times announced cuts in its newsroom. As the media landscape continues to shift, journalists have a unique perspective on the changes.
H
““Our industry as a whole is going
through a major transition. Online stories get just as much traction as
on-air stories.
melissa longanchor/reporter
11 alive
““ richard fausset
atlanta correspondentthe new york times
What is the big thought? That is always the question from
The New York Times.
“
“““ steve fennessy
editor atlanta magazine
The challenge is contextualizing the news. What we don’t have enough of
is someone telling us what it all means.
“T h a n k y o u t o o u r p a n e l i s t s ,
s o m e o f t h e f i n e s t j o u r n a l i s t s i n A t l a n t a , f o r p a r t i c i p a t i n g i n
# C O V E R I N G A T L A N T A