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COVERING after the fact

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Highlights of #CoveringAtlanta, a breakfast panel discussion hosted by Atlanta-based The Wilbert Group on Oct. 7 at The Mandarin Oriental, Atlanta.

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Page 1: Covering Atlanta SlideShare

C O V E R I N G

after the fact

Page 2: Covering Atlanta SlideShare

p u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n sa t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p p u b l i c r e l a t i o n sp u b l i c r e l a t i o n s a t l a n t a c o m m e r c i a l r e a l e s t a t e t h e w i l b e r t g r o u p t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n s

t h e w i l b e r t g r o u p a t l a n t a c o m m e r c i a l r e a l e s t a t e p u b l i c r e l a t i o n s

Pub l ic re la t ions f i rm The W i lbe r t Grouphos ted Cover ing At lan ta , a pane l d i scus s ion w i th some o f A t lan ta’ s

lead ing jou rna l i s t s . Pane l i s t s ta l ked about the c r i t ica l i s sues i n ou r c i t y ,

what s to r ie s a re impor tant and how they a re approach ing coverage.

Page 3: Covering Atlanta SlideShare

ANITA SHARPEAT L A N TA b u r e a u c h i e f

B LO O M B E R GM A N A G I N G E D I TO R

A J C

RICHARD FAUSSETAT L A N TA C O R R E S P O N D E N T

T H E N E W YO R K T I M E S

MELISSA LONG STEVE FENNESSYA N C H O R / R E P O RT E R

1 1 A L I V Ee d i to r

at l a n ta m a g a z i n e

BERT ROUGHTON

PA NE L I S T S

Page 4: Covering Atlanta SlideShare

join the conversation

# c ov e r i n g at l a n ta

Panel agrees that commercialRE is back...more cranes in town, urban centers growing in places

like Roswell & Woodstock #CoveringAtlanta

@adahatzios

Big thanks to @TheWilbertGroupfor hosting the #CoveringAtlanta

panel this morning. Great journalistsparticipants and wonderful audience

too!@MGriffanti

Thx @TheWilbertGroup for hostingour communications team at

#CoveringAtlanta this morning. Fascinating discussion about our

city’s future!@paceacademy

Commercial real estate is thedefining geographical feature of

#Atlanta - @BRoughtonJR#coveringatlanta @TheWilbertGroup

@JBryantFisher

News profitability goes like this:“Dollars in print, dimes online,

pennies in mobile.” - Bert Roughton@ajc #coveringatlanta

@MaryJaneCredeur

Fantastic event/panel, gorgeousvenue @MO_Atlanta

@TheWilbertGroup #coveringatlanta

@ebwebb

Ada Hatzios Meredith Griffanti Pace Academy

Julie Bryant Fisher Mary Jane Credeur Bailey Webb

Page 5: Covering Atlanta SlideShare

“N O V E M B E R

E L E C T I O N S “

Page 6: Covering Atlanta SlideShare

races in Georgia. Jason Carter,

the grandson of President

Jimmy Carter, is facing off

against Republican incumbent

Nathan Deal in the

gubernatorial race. Democrat

Michelle Nunn is battling

Reuplican David Perdue for a

U.S. Senate seat. The races are

prompting discussions about

Georgia’s shifting

demographics.

he nation is watching

two hotly contested T“

Page 7: Covering Atlanta SlideShare

““ melissa long

anchor/reporter11 alive

Georgia is being watched more aroundthe country with big political players

coming here. There will continue to bea parade of big players up until

November 4.

Page 8: Covering Atlanta SlideShare

““ richard fausset

atlanta correspondentthe new york times

Demographically, Georgia is on the cusp of great change.

Page 9: Covering Atlanta SlideShare

““ anita sharpe

atlanta bureau chiefbloomberg

I’m surprised at the number of peoplein the business community, especially

young people, who are supporting JasonCarter. You just don’t see that in Georgia.

Page 10: Covering Atlanta SlideShare

““COMMERCIAL REAL ESTATE

& ATLANTA

Page 11: Covering Atlanta SlideShare

tlanta has long been known as a commercial

real estate town. Our founderTony Wilbert says Atlanta is to real estate what Detroit isto cars. With the Great Recession behind us, cranes are moving again. The multifamily sector is particularly hot.

A

Page 12: Covering Atlanta SlideShare

““

We don’t have water. We don’t havemountains. Commercial real estate is

the defining geographic feature of Atlanta. I don’t see that changing

anytime soon. I think it shapes the place.

bert roughtonmanaging editor

the atlanta journal-constitution

Page 13: Covering Atlanta SlideShare

““The ITP-OTP war is over.

The relationship between all these places is changing.

bert roughtonmanaging editor

the atlanta journal-constitution

Page 14: Covering Atlanta SlideShare

““We are susceptible to potential pitfalls.

Atlanta is a boom and bust place.

steve fennessyeditor

atlanta magazine

Page 15: Covering Atlanta SlideShare

“T H E

BeltLine “

Page 16: Covering Atlanta SlideShare

T he Atlanta BeltLine is

transforming Atlanta

with a combination of rail,

trail, greenspace, housing

and art. It will ultimately

connect 45 intown

neighborhoods and

provide first and last mile

connectivity for regional

transportation initiatives. So

far, four trail sections of the

BeltLine are open.

Page 17: Covering Atlanta SlideShare

““I think the BeltLine has been huge,

driving companies and people back tothe city’s core. Young people especially

want a walking city.

anita sharpeatlanta bureau chief

bloomberg

Page 18: Covering Atlanta SlideShare

““The BeltLine is one of three or four

of the most important things to happento Atlanta since the Olympics.

bert roughtonmanaging editor

the atlanta journal-constitution

Page 19: Covering Atlanta SlideShare

“T H E

A P S C H E A T I N G S C A N D A L

w h at i t m e a n s f o r At l a n ta“

Page 20: Covering Atlanta SlideShare

n 2008, The Atlanta Journal-Constitution broke thefirst of what would be several stories highlighting

suspect test scores in Atlanta Public Schools. Since then, widespread cheating in the school district has been exposed, impacting our city in many ways. In September, opening statements began in the trial against former superintendent Beverly Hall and 12 others.

Page 21: Covering Atlanta SlideShare

““

As a culture, we are in test-mania... Ithink what we’ve learned is you can’tjust give the appearance of teaching. To educate children, you really have

to work at it.

bert roughtonmanaging editor

the atlanta journal-constitution

Page 22: Covering Atlanta SlideShare

“c h a n g i n g

M E D I A

L A N D S C A P E

Page 23: Covering Atlanta SlideShare

ometown company Turner Broadcasting System announced Monday it is slicing its workforce by 10 percent, or 1,500 people. This came less than a week after

The New York Times announced cuts in its newsroom. As the media landscape continues to shift, journalists have a unique perspective on the changes.

H

Page 24: Covering Atlanta SlideShare

““Our industry as a whole is going

through a major transition. Online stories get just as much traction as

on-air stories.

melissa longanchor/reporter

11 alive

Page 25: Covering Atlanta SlideShare

““ richard fausset

atlanta correspondentthe new york times

What is the big thought? That is always the question from

The New York Times.

Page 26: Covering Atlanta SlideShare

“““ steve fennessy

editor atlanta magazine

The challenge is contextualizing the news. What we don’t have enough of

is someone telling us what it all means.

Page 27: Covering Atlanta SlideShare

“T h a n k y o u t o o u r p a n e l i s t s ,

s o m e o f t h e f i n e s t j o u r n a l i s t s i n A t l a n t a , f o r p a r t i c i p a t i n g i n

# C O V E R I N G A T L A N T A