covid secure bespoke event solutions 2020 …...experiential marketing creates lasting impressions...

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COVID SECURE BESPOKE EVENT SOLUTIONS 2020 / 2021

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Page 1: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

COVID SECUREBESPOKE EVENT SOLUTIONS

2020 / 2021

Page 2: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

CONTENTS

PAGE 1 FRONT PAGE

PAGE 2 CONTENTS

PAGES 3-4 WHY EVENTS ARE IMPORTANT

PAGES 5-14 COVID SECURE: Guidance and Solutions For Your Event

PAGES 15-21 LIVE STREAMING YOUR EVENT: Taking Bespoke Events Online

PAGE 22 CONTACT PAGE

Page 3: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

Being social is human nature. Whether virtually or physically, events bring people together to share experiences, create memories and engage our emotions. We are constantly rethinking ways to evolve what we do to adapt to the new normal of social interaction, yet continue to bring people together.

Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages 49% of attendees to promote on social media, with the potential to reach huge audiences.

Events are key to associating brands with positive experiences and special occasions with lasting memories. We see this as an opportunity to evolve and progress; develop new practices, better ourselves, forge new relationships and fortify existing ones. People want and need to celebrate, connect and interact and will continue to do so, perhaps separately, but still together. It is our mission to facilitate that.

Source: Forbes 2019

WHY EVENTS ARE IMPORTANT

Page 4: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages
Page 5: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

COVID SECUREBEFORE YOUR EVENT

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MINIMISE CREW Minimising the crew onsite at any one time and capping floor staff

ENHANCED SANITATION Sterilising equipment and surfaces with 60%+ alcohol solution

SOCIAL DISTANCING Minimising person to person contact during installations, protecting venue staff, guests and technicians

PPE Bespoke technicians are encouraged to wear masks and gloves

ADJUSTED VENUE LAYOUTS Complimentary creation of floor plans that adhere to social distancing measures if required

2M

BEFORE YOUR EVENT

Page 7: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

BEFORE YOUR EVENT We have adapted our health and safety measures as part of our response to COVID-19

• Minimising the crew on site at any one time and capping floor staff to 3 when guests are present

• Equipment will be sterilised in order to reduce surface and human to human contact

• Bespoke crew will keep a safe distance from guests and venue staff at all times to minimise any on site risks

• Surfaces and equipment will be cleaned using 60%+ alcohol solution prior to guest or venue use

• All Bespoke Events London crew and staff will adhere to social distancing during installation and events

• Event PPE can be worn by all staff members during event installation and during your event

• Guest layouts/floor-plans and entertainment options can be adjusted to adhere to social distancing measures should this be required

• All crew reporting any symptoms of COVID-19 or related illness will not attend any work place or venue

• All staff will fill in a health check form prior to duty and have their temperature taken and recorded prior to beginning an installation

Page 8: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages
Page 9: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

COVID SECUREDURING YOUR EVENT

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DURING YOUR EVENT

TEMPERATURE SCREENING Handheld detectors or measurement kiosks for peace of mind

HEALTH DISCLAIMERS Symptom disclaimer forms

gathered from guests in advance

SANITATION STATIONS Customisable solutions for guest sanitation requirements

ONSITE CLEANING CREW Ensuring the highest levels of cleanliness

and hygiene throughout your event

DESIGN-LED SOLUTIONS To incorporate social distancing into

event settings

BARRIERS AND SCREENS Where necessary to protect any VIP or vulnerable guests

DATE RELOCATION Complimentary, for any events

affected by Covid-19

GUEST AMENITIES Luxury Bespoke hand sanitiser on each place setting along with luxury hand moisturiser.. Other amenities also available.

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DURING YOUR EVENT

In addition to our own health and safety principles, we understand the need for guests to feel safe too. The following can be implemented at your event according your preferences:

• Guest temperature screening, including temperature detectors and thermal imaging. Any guest with a high temperature will be made known to the host prior to any action

• Health Disclaimer: Guests will be sent a symptoms display form to discuss any COVID-19 symptoms in advance

• Bespoke Luxury Sanitising Stations can be positioned throughout the event floor, these can be customised/branded to suit your event

• Bespoke scented hand sanitiser on place settings compete with hand moisturising cream

• Event deep cleans: Venues can be deep cleaned using 60% alcohol cleaning solutions prior to guest arrival

• WCs can be manned by trained technicians that will ensure the highest level of cleanliness and hygiene throughout the event

• Personalised screens could be installed where necessary to protect any VIP or vulnerable guests

• Relaxation rooms: Personal relaxation rooms can be built to accommodate anyone needing a break from the main event

• Social distancing options put forward in both design and technical, to allow an event to proceed adhering to social distancing. Please note this would be specific to each event, guest numbers and venue layout. Our designers will find a solution to your social distancing requirements

• Complimentary date moving due to Covid-19 related issues for accounts at 50% deposit. Subject to terms

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LED SANITATION STATIONS with content management system

BESPOKE SANITATION STATIONS

CUSTOMISABLE SANITATION STATIONS with automatic pump

Page 13: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

TEMPERATURE MEASUREMENT KIOSKS with facial recognition

NB: All options carry additional costs, please get in touch with us to discuss the best solutions for your event.

HANDHELD THERMOMETERS with infrared non-contact technology

TEMPERATURE SCREENING BOOTHS

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Page 15: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

LIVE STREAMING YOUR EVENT

VIDEO STREAMING BOLT-ON

Page 16: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

LIVE VIDEO BOLT-ONSuitable for live events with both attending guests and online viewers

LIVE FEED Operated by our video technicians and set up to capture key elements of your event

BESPOKE STREAMING PLATFORM The live feed is streamed to our Bespoke platform, where guests are able to log in to view and participate in the event

TECHNICAL SUPPORT Our remote engineer monitors guest experience online and is on hand to deal with any issues or questions through live chat or phone support

REMOTELY COORDINATED Passwords are sent to guests in advance by our remote coordinators, whilst our engineers monitor the feed in real time

CUSTOM AMENITY BOXES Customised gift boxes containing amenities relevant to the event can be sent to guests in advance to enhance their online event experience.

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LIVE EVENT STREAMING

We have developed a Bespoke virtual solution to be used alongside a smaller capacity live event. This offers the opportunity to reach a wider audience for those guests unable to attend. State of the art multi-camera video feeds would be viewable from our Bespoke streaming platform creating a personalised guest experience for those attending the event from home.

THE DETAILS:

• Your event is installed as planned, adhering to social distancing, enhanced hygiene procedures

• A live video feed, is set up to stream your event in full• The live feed is streamed to our Bespoke platform, where guests

are able to log in to view• Our Bespoke platform can be personalised, offering branding

opportunities for full personalisation • Our remote engineer monitors the feed and is on hand to deal

with any technical difficulties• Our live chat system allows guests to comment or ask questions,

creating real time engagement and experience• For a personal touch, customised gift boxes containing amenities

relevant to the event can be sent to guests in advance to enhance their event experience.

• Video content can be edited and distributed post event, creating lasting memories for attendees and social media content for promotion

Page 18: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages
Page 19: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

THE BESPOKE EVENT STUDIO

THE VIRTUAL EVENT SOLUTION

Page 20: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

EXAMPLE STUDIO DESIGN

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THE BESPOKE EVENT STUDIO

Our completely virtual solution for your event! Perfect for masterclasses, to fundraisers and conferences, we will create an elegant space perfectly suited and branded to your event. This will then be live streamed to your guests, utilising our secure Bespoke streaming platform.

THE DETAILS:

• We will design and build a bespoke stage set complete with lighting and multiple cameras to offer a dynamic feed to guests, this will be installed in a private studio space by our team, adhering to any social distancing guidelines

• The live feed, operated by our video technician is set up to capture your event in full. Multiple camera angles ensure no details are overlooked

• The live feed is streamed to our Bespoke platform, where guests are able to log in to view and interact via message service with the event hosts, whilst following everything in real time.

• Our remote engineer monitors the feed and is on hand to deal with any technical questions.

• For a personal touch, customised gift boxes containing amenities relevant to the event can be sent to guests in advance to enhance their event experience. This can be applied to cocktail masterclasses, wine tastings, fashion events and more.

• Video content can be edited and distributed post event, creating lasting memories for attendees and social media content for promotion

Page 22: COVID SECURE BESPOKE EVENT SOLUTIONS 2020 …...Experiential marketing creates lasting impressions on consumers, creating brand loyalty. Interactive engagement with a brand encourages

Bespoke Events London AMC House

12 Cumberland Avenue London NW10 7QL

+44 (0) 208 961 1510

[email protected] www.bespoke-london.co.uk