co:wy presentation 2015 game design and design thinking
TRANSCRIPT
Samantha Martin Chief Information Officer & Co-Founder [email protected]
Gaming Design & Design Thinking New Ways to Engage Students
May 1, 2015
projecttravel.com
the plan
My Story
Gamification
3 Game Elements
Design Thinking
3 Design Thinking Tools
Clarifying Questions
Your Turn
Resources
projecttravel.com
Samantha Martin Chief Information Officer & Co-Founder, Project Travel
And before…
Study Abroad Advisor, SUNY New Paltz
Youth Exchange Officer, Rotary International
N. Ireland Country Coordinator, Educational Cultural Exchanges
Program Coordinator, Int’l Ed. Programs @ Jacksonville U.
projecttravel.com
What is ‘gamification’?
Using game elements and game design in non-game
contexts to engage people and solve problems.
+
projecttravel.com
The Why & How of ‘Gamification’
Solve a problem in a new way. Increase motivation or
participation. Improve the experience of a ‘chore’. Change
behavior. Customer loyalty.
e.g. Fitocracy (get fit), Coursera (finish a course), FoldIt
(crowdsourced cancer research), U. of Hawaii Kukuui Cup
Challenge (save energy in student residence hall), VW Fun
Theory (speed less, walk more, recycling, etc.)
+
projecttravel.com
Games motivate us to participate more fully in whatever
we're doing…Organizations will need to become effective
players in an emerging engagement economy.
Jane McGonigal in ‘Reality is Broken: Why Games Make Us Better and How
They Can Change the World’“
projecttravel.com
Game Design
In Education
Duolingo (Language learning)
Quest to Learn (K-12 classroom learning)
Project Travel - Via (international education processes)
projecttravel.com
3 Game Design
Elements
Onboarding
Engagement & Progression Loops
Rewards
projecttravel.com
Onboarding “Impossible to Fail”
• Guides • Highlighting • Feedback • Limited Options • Limited Obstacles (‘monsters’)
+
projecttravel.com
Engagement & Progression Loops Our brains love challenge & feedback.
Motivation
Action
Feedback
+
projecttravel.com
Rewards Intrinsic rewards have longer-term pay-offs. Extrinsic rewards are
best used as a surprise.
Intrinsic
• Unlocking access
• Unlocking content or information
• Badges (symbol of accomplishment, possibly comes with social
recognition)
Extrinsic
• Tangible
+
projecttravel.com
Final Thought
Game Design
Game design engages students
and helps them progress towards
global opportunities when they
are not directly in an advising
session or event.
projecttravel.com
What is design thinking?
A way to approach problem solving like designers,
through a process of empathy, defining the problem,
ideating, prototyping, and testing assumptions.
+
Design Thinking Process
projecttravel.com
Design
Thinking
Tools
Ethnographic interviews
Visualization
Journey Mapping
Brainstorming
Rapid Prototyping
Assumption testing
Learning Launches
projecttravel.com
Make failure fast & cheap.
Ed Hess, JD
Darden School of Business, University of Virginia
Fail fast to succeed sooner.
Jeanne Liedtka,
Darden School of Business, University of Virginia
““
Project Description What is the problem or opportunity? Describe the project in a few sentences— your “elevator pitch”
Intent Scope What is within the scope of the project and what is outside it? What efforts sit adjacent to this particular project?
Exploration Questions What key questions will you need to answer through your research? These may include student needs to understand better, technical possibilities, and new engagement models
Target Audience Who are you designing for? Be as specific as possible. Whom do you need to understand? Why are they important?
Research Plan How will you explore your opportunity space? You will need a plan, including a timetable & milestones for primary & secondary research.
Expected Outcomes What outcomes would you like to see?
Success Metrics How will you measure success?
Project Planning What resources do you need? Why? At what stages? What is creating urgency? What is the relevant timeframe for fulfilling the brief?
Design Brief
Key Assumption Who How Timeframe Cost
A Learning Launch
Napkin Pitch (Name your concept)
Need Approach
Benefit Competition
projecttravel.com
Final Thought:
Design Thinking
Design thinking gives international
educators new tools to understand &
empathize with students and solve
internal & external problems.
projecttravel.com
Your turn
1. Which problems do you think we have defined
too narrowly? Why?
2. Create a journey map for your study abroad
students or yourself as an advisor or program
manager. Which parts of that experience hold
the most challenges? Why?
3. Think about the game designer’s model for
engagement (motivation > action> feedback).
Describe an engagement loop that your office
currently does successfully. Describe an
engagement loop that is broken.
projecttravel.com
Resources ‘Gamification’, Online course hosted by Coursera, by Kevin Werbach. Taken in 2014.
coursera.org/course/gamification
Reality is Broken: Why Games Make Us Better and How They Can Change the
World by Jane McGonigal. New York : Penguin Press, 2011
Achievement Unlocked: Digital Games as a Key to Learning, by Gayle Allen,
Esteban Sosnik, Kristen Swanson, and Cameron White pages.brightbytes.net/rs/
brightbytes/images/CoLabWhitepaper.pdf
Designing for Growth: A Design Thinking Tool Kit for Managers by Jeanne Liedtka
and Tim Ogilvie, New York : Columbia University Press, 2011
Failure is not the Other ‘F’ Word, by Samantha Martin, NAFSA Blog April 2015,
Access online at http://blog.nafsa.org/2015/04/16/failure-is-not-the-other-f-word/
#martin
+
Samantha Martin Chief Information Officer Project Travel [email protected]
want to continue the conversation?