CARY CARR COX (704) 907-3735

cary@carycarrcox.comwww.linkedin.com/in/caryccox

Award-winning, strategic marketing and public relations professional with 25 years of management experience. Demonstrated success directing PR, advertising, branding, events, direct mail/email, websites, issue development and social media integrated campaigns to successfully reach and motivate targeted audiences.

VALUE OFFERED

Proficient in quickly assessing an organization’s communication strengths and weaknesses, prioritizing solutions and getting results.

Proven communications, marketing, advocacy, advertising and management skills. Adeptness developing communications and marketing strategies, according to market competition. Respected executive-level counsel and media spokesperson in crisis situations. Entrepreneurial spirit showcased by successful small business ownership and ‘get it done’ attitude. Hands-on customer service philosophy with excellent interpersonal skills.

PROFESSIONAL EXPERIENCE

NC Department of Natural and Cultural Resources Raleigh, NC 2013 – PresentState leader in natural, cultural, tourism and historic resources, programs and initiatives.

Direct all Marketing and Communications as Assistant SecretaryRestructured marketing and communications to increase documented effectiveness and results across all channels.

Increased tracked media stories by 700%. Grew digital presence, including websites and social media, by 400%. Developed and implemented strategic statewide issue campaign resulting in more than 1,800 media

stories and passage of successful legislation. Recognized with international tourism award for innovative Twitter campaign. Raised visitation to state museums, parks and historic sites with communications/marketing strategy of

cross promotion, mobile websites, training workshops, expanded social media, launched internal communications, targeted advertising and community outreach/partnerships.

Refocused positive perception of department after disastrous statewide arts appointment through generation of qualified nominations in a transparent process, hands-on accessibility and strong media relationships.

Delivered respected executive counsel, realigned messaging, elevated department reputation, established non-profit fundraising program.

Expanded use of video and established live feed video productions. Initiated department-wide crisis communications planning. Planned, executed and promoted largest department events, developed collateral. Focused team on delivering quality services with increased, tracked customer service. Manage fourteen employees and lead 30 extended staff across the state.

Cary Carr Cox Page 2

Cox Marketing Group Charlotte, NC / Concord, NC 1996 – 2013 Full-service advertising and communications firm specializing in hospitality, health care, politics, real estate, retail, education, law, chemical, small business, wedding, sports and financial industries.

Principal Effectively marketed multiple clients’ products/services to external targeted audiences utilizing an integrated planned strategy of brand development, advertising, public relations, direct mail, events and new media.

Developed and strengthened internal communications of clients, motivating and inspiring employees to reach business goals and promote complementary communication strategies.

Produced logos, collateral materials, media stories, print / digital ads, direct mail, radio spots, events and websites. Utilized keywords to enhance Search Engine Optimization.

Recognized with international PR award for increasing restaurant media awareness and revenues in hot market.

Won national website award for design and content for retail client. Taught medical and business marketing/communications and non-profit fundraising at national levels. In survey of large client base, 99% of clients rated their experience with us as very good to excellent. In

addition, 66% of clients recommended us to other companies looking for marketing services.

Charlotte Association of Realtors Charlotte, NC 1989 – 1996Industry organization representing Charlotte-area Realtors engaged in all areas of real estate.

Public Affairs and Communications Director Successfully managed all public relations and governmental affairs for the real estate trade association.

Created and implemented comprehensive and effective communications and marketing programs. Registered lobbyist.

PROFESSIONAL AWARDS

Hospitality Sales & Marketing Association International Bronze Adrian AwardInternational Public Relations Award, Morton’s The Steakhouse

W3 National Silver Award, Beya Jewelry Website

PROFESSIONAL AFFILIATIONS

Public Relations Society of AmericaRaleigh Public Relations Society

EDUCATION

Bachelor of Arts College of William & Mary Williamsburg, VA