Cox Enterprises Journey Towards Mobile Enablement

Presentation Objectives

Journey Towards Mobile Enablement

Understand context, background, and business drivers

Vision of the Cox Enterprises Mobile domain

Approach

Progress to date, and plans for the future

Things to consider on the path to Mobile Enablement

About Cox Enterprises

Mobile Domain at Cox Enterprises

Separate Groups for:

Handset support

Device/Network Management

Carrier management

Application Development

QA

Strategy and Implementation

Mobile Enablement at Cox Enterprises

A journey of a thousand miles begins with a single step.

Lao-tzu, The Way of Lao-tzuChinese philosopher (604 BC - 531 BC)

Enhancing business value through Mobile Technology.

Goal: Deploy mobile applications for all business services compliant to all supported devices.

Vision – The End State

Test

Customer

Device Mgt

Device Support

Apps

Service Mgt

Security

• 100% mobile accessible- I get to my stuff from anywhere,

including my mobile device

A Future Glimpse – Having a Baby

Today’s Experience• At work and home

computer—go to subsidiary sites or InSite and read general information about “maternity coverage” and “qualified status changes”

• Or call HR

Future Experience• At doctor’s office access Cox’s app store and

download Employee Portal mobile app• Search on ‘baby’ • Review role-based benefits policies • Access Aetna mobile app from Cox’s App and

enroll in healthy mother/baby program• Access Cox’s New Parents collaboration

discussion to tap into wisdom of other parents • Explore employee discounts relevant to new

parents

Future Benefits• Real-time access to HR/Benefits information• Decrease administrative focus for HR and supporting departments• Increase employee engagement and productivity• Leverage HR data to drive employee benefits understanding, appreciation, and decision-making• Use HR data to personalize and proactively target contextual information and analytics (knows

who I am /where I am/what I need to know)• Present consistent information, message and experience across subsidiaries and geographies

7

We’re All Connected Now

History

Pre-historic Era – pre-smart phone

Call to Action – Business Drivers

Microsoft and Apple for creating the PC ecosystem that, 30 years ago, started it all by letting people become familiar—even skilled—with computer technology at both work and home.

Iphone released June 29, 2007 Android Phones

Google purchased Android Inc., 2005 Open Handset Alliance, a consortium of hardware,

software, and  telecommunication companies for pen standards for mobile devices

Ecosystem for Application Development and Distribution Facebook, Twitter, and Google creating social and collaborative

technologies that, once entrenched in employees’ personal lives, became appealing for business.

Key Events

Business Drivers

Other Trends

Blending of work / personal life

Rise of the Millennials

By 2014, more mobile devices than PCs and laptops

Next Generation Workforce

Business Drivers

Consumerization of ITUse of technologies that can easily be provisioned by non-technologists.

Variety of tablets and smart phones used in the workplace; people using Phone, iPad, and Android devices instead of corporate-sanctioned BlackBerry

Departments deploying Software as a Service bypassing IT Smart Drives synced in the cloud to phone home devices

Employees demand to use their personally preferred mobile devices, personal computers, applications, social media, and cloud services and will find a way

40% of devices used to access business applications are personally owned by iWorkers, up from 30% in 2010.Source: IDC information worker custom survey, business IT custom survey, sponsored by Unisys, May 2011

IT as Gatekeeper

Plan of Attack 2010

Assessment & Initial Strategy

Refresh Strategy

2011

Initial Roadmap

2012

Assessment and Initial Strategy

Approach Step Key Activities

Establish Domain Vision and Objectives

• Establish Mobile Apps Domain Vision and Objectives

Perform Infrastructure Assessment

• Infrastructure requirements

Perform Organizational Assessment

• Skills needed

Governance and Standards

• Define Governance & Execution for Pilot• Define Mobile Standards• Identify Build vs Buy Considerations/Needs• Define high level security, platform / arch, skills, target devices

Roadmap • Select Apps for Pilot• Shortlist Additional Apps • Draft Initial Roadmap

Initial Roadmap

• Development team prototyping• Education• Testing team

Building Skills

• Development Tools• QA infrastructure• Testing tools• Authentication mechanisms

Infrastructure

• Standards• Cross department domain team

Governance and Policy

• Mobile Paycheck• Deals and Discounts• Employee Directory

Pilot Apps

Strategy Refresh

Revisited Mobile Domain Strategy In 2012

Wanted to ensure technology planning was ahead of business demand where possible

Part of a broader review of Business Platform Strategies; Technology platforms needed to support priority business Initiatives

Incorporated broader business vision and strategic initiatives: Simple, consumer-like experience - Digital experience inside

Cox matches the outside world (seamless, intuitive) 100% personalized to me - I get what I want, when I need it.

It’s smart. 100% mobile accessible - I get to my stuff from anywhere,

including my mobile device Highly customizable -I can choose what I see and what I don’t

Where we are today

Poised

Policy

• Electronic Usage• Bring Your Own

Device

Management and

Distribution• Skillsets established• External Access • Multi-device SaaS

vendor in place

Development

• Skillsets established• Infrastructure in

place• Design patterns

established

QA

• Mobile Device Management in place

• CEI App Store Ready for Deployment

Roadmap for the Future

Planned Initiatives Mobile portal

Corporate App Store

VPN access

Device Management

Mobile Messaging Pilot

Mobile Single Sign-on

Additional Custom Apps

Leverage vendor mobile Apps

3rd Party App Inventory Wsbtv.com Wsbtv.com Traffic AJC Digest Valpak Local Savings Scoutmob KBB.com (Kelley Blue Book) AutoTrader.com PB Post Dayton Daily Austin American Statesman 360

iReporter Aetna Mobile Vanguard Yammer

Things to Consider

Business Alignment

Policy and Governance

App Distribution

Mobile Device Management across organizational boundaries

Platform Support

Development tools and skillsets

Testing strategies