cpa australia 2012 2014 corporate plan

• ensuring that all of our members comply with a professional code of conduct • ensuring the highest standards for those members who provide accounting services to the public • requiring our members to keep their knowledge current • advocating on behalf of our members Protecting the public interest, through: • actively building a culture that: – fosters strong and engaging relationships with members – provides people with high quality advice and information, responses and solutions – provides service in a timely and responsive manner • building clear service accountabilities into each staff member’s performance objectives • celebrating the achievements and service of our members • the highest quality CPA Program, whose flexibility of delivery meets the changing needs of candidates • the professional recognition that comes from carrying the CPA certification • knowledge and resources that keep their skills current and relevant • high quality advocacy on behalf of the profession and our members • an international network of CPAs • being better at promoting our brand and recruiting potential members than competitors • deliberately broadening the audience of people who take an interest in what CPA Australia does • an appropriate balance between celebration of our members and commercial acumen and rigour • building long term, mutually rewarding relationships with: – employers – academics and universities – the communities in which we operate – regulators and governments – the media • an appropriate focus on the organisation’s use of natural resources • an independent Board and active membership that is representative of the diversity and talent of our members • a capable, stable and motivated workforce that is passionate about what CPA Australia does, about the value that our members bring to the world and about continuous improvement • efficient and mutually rewarding supplier relationships • the management and distribution of our content to members and others • member-oriented systems, processes and technology platforms Providing the world’s best service standards, through: Providing members and potential members with access to: Building the sustainability of the organisation through: Building the capability of the organisation, particularly in the areas of: Our Vision CPA Australia is known for being the world’s best member service organisation. Our Goal To maximise the share of people who want a career built on professional accounting skills. 2012 - 2014 CPA Australia corporate plan

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Page 1: CPA Australia 2012 2014 Corporate Plan

• ensuringthatallofourmemberscomplywithaprofessionalcodeofconduct

• ensuringthehigheststandardsforthosememberswhoprovideaccountingservicestothepublic

• requiringourmemberstokeeptheirknowledgecurrent

• advocatingonbehalfofourmembersProtecting the public

interest, through:

• activelybuildingaculturethat:

–fostersstrongandengagingrelationshipswithmembers

–providespeoplewithhighqualityadviceandinformation,responsesandsolutions

–providesserviceinatimelyandresponsivemanner

• buildingclearserviceaccountabilitiesintoeachstaffmember’sperformanceobjectives

• celebratingtheachievementsandserviceofourmembers

• thehighestqualityCPAProgram,whoseflexibilityofdeliverymeetsthechangingneedsofcandidates

• theprofessionalrecognitionthatcomesfromcarryingtheCPAcertification

• knowledgeandresourcesthatkeeptheirskillscurrentandrelevant

• highqualityadvocacyonbehalfoftheprofessionandourmembers

• aninternationalnetworkofCPAs

• beingbetteratpromotingourbrandandrecruitingpotentialmembersthancompetitors

• deliberatelybroadeningtheaudienceofpeoplewhotakeaninterestinwhatCPAAustraliadoes

• anappropriatebalancebetweencelebrationofourmembersandcommercialacumenandrigour

• buildinglongterm,mutuallyrewardingrelationshipswith:

–employers

–academicsanduniversities

–thecommunitiesinwhichweoperate

–regulatorsandgovernments

–themedia

• anappropriatefocusontheorganisation’suseofnatural resources

• anindependentBoardandactivemembershipthatisrepresentativeofthediversityandtalentofourmembers

• acapable,stableandmotivatedworkforcethatispassionateaboutwhatCPAAustraliadoes,aboutthevaluethatourmembersbringtotheworldandaboutcontinuousimprovement

• efficientandmutuallyrewardingsupplierrelationships

• themanagementanddistributionofourcontenttomembersandothers

• member-orientedsystems,processesandtechnologyplatforms

Providing the world’s best service standards, through:

Providing members

and potential members

with access to:

Building the sustainability

of the organisation

through:

Building the capability of the organisation,

particularly in the areas of: