cpcu annual 2011 the networking and social media connection
TRANSCRIPT
P A R T N E R S ERATIONP A R T N E R S
The Networking and Social Media
Connection
Presented By:
Marty Murphy, CPCU, CMC
Senior Partner
Exceleration Partners
Excelerating Leadership Excellence
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Learning Objectives
• Understand what networking is all about and
why it is important.
• Discover the importance of creating “your
story”.
• Become familiar with online social media and
how you can utilize it to grow your career and
not derail it.
• Explore ways to keep networking warm, fuzzy,
and personal and not let it become too
systematized or automated.
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Why Network?
“Invisibility is Worse than Failure.”
~ Keith Ferrazzi, author, Never Eat Alone
Build your network before you need it!
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net•work•ing (nĕt’ wûrk iŋ’) ► n.
1. the developing of contacts or exchanging of information with others in an informal setting, as to further a career Source: Webster’s New World Dictionary, Third Edition
What is Networking?
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Networking Purposes
To find out what is going on in the marketplace
To advance within your current organization
To research a new job/career path
To do research and obtain advice
To build your brand
To find a job in the hidden market
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Successful Networking
Is a continuous process
Gets your name out in the marketplace
Shares your goals with those who can
potentially help
Allows you to make the contacts needed to
obtain an inside track to the company or job of
your dreams, even if it isn’t a dream yet
Is a two-way street—you need to give to
receive
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A Successful Networker
Makes it a natural process
Keeps it simple
Never “begins” or “ends” the process
Doesn’t keep score
Makes a point to touch base often
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How Jobs Are Filled
Public Job
Market
(Advertised)
25%
Hidden Job
Market
75%
Hidden Job Market
Positions filled by:
Networking
Internal hires
Search firms
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Types of Networking
Passive Networking:
• Being seen every day--meetings, in the
lunchroom, in the hallway, etc.
• Passively posting updates on social media
VS.
Active Networking:
• Actively setting a plan in motion--setting up
meetings with individuals, attending specific
meetings, using social media to find and meet
people, etc.
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Explode the Myth
Networking is not complicated…
– Observe.
– Ask questions.
– Listen well.
– Know your story--accurately articulate who you are.
…it just takes focus and action!
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Who Do You Network With?
• People you know inside of your organization —
your boss, co-workers and clients
• People you know inside other organizations
that you admire
• Individuals that are members of target
professional organizations
• Anyone else that can provide fresh points of
view and ideas
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How people
see you
Passions &
Interests
Skills
Job History
Lessons Learned
Personal World View
Professional Gifts
Core Themes
Who are you? What do you know how to do? How do you do what you do? Who do you do it for? Why do you do what you do?
Your Story
The 1st Key…Your Story
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Common Obstacles
Private Professional Story Public Professional Story
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Making Sense of Your Story
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Are you making a:
• Slight rewrite
• New chapter in an
existing book
• Whole new book
• Two separate
books
Making Sense of Your Story
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Your 2nd Key…How Are You Going To Do
It?
In Person
Social Media
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The Power of Social Media
Have you “Googled” yourself lately?
• You are being “Googled” all the time
• You may be surprised what you find
• The internet is a permanent record that can not
be erased
• You need to manage what is put on the web so
you can build your brand in the way you intend
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Which to Choose?
etc...
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For Each Social Media, Choose….
• Your specific strategy and purpose for
connecting
• Who are you going to connect with
• What type of information you are going to
share
• Frequency of sharing information
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Linkedin Basics
• Build your profile
• Join groups
• Add an Amazon reading list
• Upload Slide Share presentations
• Show events
• Post updates
• Connect to Twitter
- Picture - Certificates
- Summary - Education
- Experience - Recommendations
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Ways to Use LinkedIn
• Researching individuals.
• Researching companies.
• Researching groups.
• Looking for jobs.
• Promoting yourself.
• Pinging connections and staying in touch.
• Keeping notes about contacts.
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What Would You do?
• Happy with current role, always looking to
move ahead if the right opportunity arises.
• Ready for a job change, actively pursuing new
opportunities.
• Attending a meeting where certain people you
want to meet will be attending.
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Keeping it Personal
• Great relationships are not created simply by
electronic communications
• You may have “friends” and “connections”, but
to really connect, you need to know something
about them
• People do things for people they know and
trust
• How might you keep it personal?
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Keep Your Networking Real
• Your network is a patchwork of your entire life.
• You should guard your network with your life.
• The time you spend on nurturing, maintaining
and documenting is an investment.
• Your memory is not big enough for your
network.
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Thank You!
For More Information Contact:
Marty Murphy, CPCU, CMC
Senior Partner
Exceleration Partners
404-817-3685