620REA

CH

PROFESSIONALS IN

THE CANADIA

N PLASTIC

S INDUSTRY

MED

IA KIT

CPIA N

EWSBRIEF

EACH WEEK

MED

IA KIT

www.plastics.ca

A

B

C1

D1

D

C

E

F

Sample provided is representative of ad specifications only and does not necessarily depict placement within the brief.

2

ADVERTISING OPTIONS

> > >SEE PRICING NEXT

MESSAGETO THIS MARKET

MANY WAYS TO DELIVER YOUR

A

B

C/1

D/1

E

G

F

LEADERBOARDThis premier position provides your company with top expo-sure and quality traffic.

LOWER LEADERBOARDThe lower leaderboard gives your company a prominent posi-tion right under the association’s masthead.

TOP/BOTTOM SKYSCRAPERA skyscraper is a large format ad with prime real estate to sell your company’s products or services to decision-makers.

TOP/BOTTOM BANNERBanner ads allow your company to combine text, colors, and graphics into a unique sales message for committed buyers.

PRODUCT SHOWCASEShowcase your latest product with this placement and in-clude a photo, 50-word description and link to your site.

FEATURED COMPANY ADIntegrated into the feel of the brief, a featured company ad targets your buying audience with an image and 25-word description.

TRADITIONAL TEXT ADLeverage the power of words with a 15-word text ad to drive traffic to your website.

G

AD RATES & SPECS

Prices are for participation in 13 emails to 620 participants in the Canadian and US

plastics industry (one 90 day cycle)

* Prices do not reflect applicable taxes

CONTACT USFRANK HUMADADIRECTOR OF PUBLISHING

289.695.5395

fhumada@multibriefs.com

When submitting advertisement copy,please provide text for English and Frenchversions to accommodate bilingual distribution.

3

Image Dimensions728x90

File FormatJPEG, GIF

Max File Size40k

Leaderboard$1750

Image Dimensions580x70

File FormatJPEG, GIF

Max File Size40k

Lower Leaderboard$1500

Image Dimensions468x60

File FormatJPEG, GIF

Max File Size40k

Top/Bottom Banner$1300/$1150

Image Dimensions120x600

File FormatJPEG, GIF

Max File Size40k

Top/Bottom Skyscraper$1300/1150

Text five word headline, fifty word description Image Dimensions 175x125 File Format JPEG, GIF

Product Showcase$1200

Lorem ipsum dolorLorem ipsum dolor sit amet, consectuter adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minimum veniam, quis nostrud exercitation uliamco laboris nsi. More

Text five word headline, fifteen word description Image Dimensions 120x50 File Format JPEG, GIF

Traditional Text Ad$600Lorem ipsum dolor

elit, sed do eiusmod tempor incididunt ut labore et. More

Text five word headline, twenty-five word description Image Dimensions 125x100 File Format JPEG, GIF

Featured Company Ad$800

Lorem ipsum dolorLorem ipsum dolor sit amet, consectuter ad elit, sed do eiusmod tempor incididuiamco laboris nsi. More

THE CPIA NEWSBRIEF, POWERED BY

MULTIBRIEFS, PROVIDES WEEKLY NEWS

AND INFORMATION TO PLASTICS INDUSTRY

PROFESSIONALS

The CPIA NewsBrief tackles today’s most relevant issues, gathered from sources like The Associated

Press, The New York Times, Financial Times and the leading industry publications and is delivered to

the inboxes of professionals in Canada’s plastics industry.

CPIA NewsBrief IS A PROFESSIONAL RESOURCE FOR

NEWIDEA

4

TOP TEN REASONS TO ADVERTISE IN CPIA NewsBrief:

CREDIBLE SOURCEFor almost 70 years, our members have turned to the association

as the informational authority of the industry. Advertising in the CPIA NewsBrief solidifies your place among weekly information

provided to CPIA members.

TARGETED DISTRIBUTIONAdvertising in the CPIA NewsBrief allows your company to reach

industry decision-makers. Your message will be in front of pre-qualified buyers who are looking for your products specifi-

cally for their business.

OPT-IN SUBSCRIBER LISTSubscribers to the CPIA NewsBrief have asked to receive this

information. Your ad will no longer be mixed with junk mail and spam. Our enhanced technology ensures that your ad will

make it through spam filters.

RELEVANT CONTENTOur editorial philosophy is driven by current events and relevant

industry issues and trends that affect our subscribers the most.

FREQUENCYFrequency builds awareness. As a weekly publication, the CPIA NewsBrief

ensures your ad will be seen weekly by our 620 subscribers.

AFFORDABLEAdvertising in the CPIA NewsBrief is much cheaper than many other Internet

advertising options, and much more affordable than television and radio promotion. Have you priced pay-per-click campaigns lately?

YOUR AD WILL GET THE ATTENTION IT DESERVESEach issue of the CPIA NewsBrief has a limited number of ad spaces, allowing your ad

to get maximum exposure. A limited number of ads equals higher visibility.

IMMEDIATE RESPONSE TO YOUR ADThe electronic format makes it more convenient for a reader to

respond to your ad. Your product is just a click away!

EXCEPTIONAL CREATIVE SERVICESOur talented graphics team is continually raising the bar by creating

sophisticated Web ads for our clients. These services are offered at no charge to advertisers in the CPIA NewsBrief.

TRACK CAMPAIGN EFFECTIVENESSAs an advertiser, you’ll have the ability to track reader response to

your campaign, immediately quantifying your ROI.

5

1

2

3

5

6

7

8

9

10

4