cracking the cloud ecosystem

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Cracking the Cloud Ecosystem Code DATA CENTERS, BANDWIDTH, AND SDN 17 SEPTEMBER 2014

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Page 1: Cracking the Cloud Ecosystem

Cracking the Cloud Ecosystem CodeDATA CENTERS, BANDWIDTH, AND SDN

17 SEPTEMBER 2014

Page 2: Cracking the Cloud Ecosystem

SpeakersStan HubbardDir. of Communications & Research (Moderator)

Sam GopalDirector, Product Management

Craig DrinkhallChief Technology Officer

Mike BushongVice President of Marketing

Page 3: Cracking the Cloud Ecosystem

Today’s Presentation• The Growth in Bandwidth Demand

• Shift Toward the Cloud

• Data Center Evolution

• The Challenges of Data Center Management

• Advantages of 3rd Party Facilities

• Case Study

• SDN and the Data Center fabric

• Questions

Page 4: Cracking the Cloud Ecosystem

COPYRIGHT 2014, LUMOS NETWORKS 42013 2014 2015 2016 2017 20180.0 EB

1.0 EB

2.0 EB

3.0 EB

4.0 EB

5.0 EB

2013 2014 2015 2016 2017 20180.0 EB

0.5 EB

1.0 EB

1.5 EB

2.0 EB

2.5 EB

3.0 EB

Bandwidth Demand Drivers U.S. Mobile IP Traffic0 EB

1 EB

2 EB

3 EB

4 EB

5 EB

2012 2013 2014 2015 2016 2017

Web & Data Video File Sharing

Exab

ytes

(“EB

”) p

er M

onth

~7x Increase from

2013 to 2018

U.S. Business IP Traffic

~2x Increase from

2013 to 2018Ex

abyt

es (“

EB”)

per

Mon

th

0 EB

1 EB

2 EB

3 EB

4 EB

5 EB

2012 2013 2014 2015 2016 2017

Web & Data Video File Sharing

Proliferation of network-connected devices and locations

2013 to 2018 tablets, mobile phones, and M2M traffic growth rates of 87%, 63%, and 113%, respectively

Rapid growth in rich media applications

In 2017, nearly a million minutes of video content will cross global IP networks every second

Spectrum constraints require increased efficiency to manage mobile data traffic

Adoption of network-centric computing services, e.g. Cloud

Increased outsourcing of IT infrastructure

Lumos Networks Building Infrastructure for Exponential Growth in Bandwidth Demand

Page 5: Cracking the Cloud Ecosystem

Automated Cloud-Centric ModelPre-Defined Connectivity Model

2004 Future

10GE UNI Services

Standardized Ethernet Services Over Single Network

Hybrid Layer 2 / 3 VPNs

Multiple Access Options

Ultra-Low Latency

Scal

able

, Dyn

amic

, Cus

tom

ized,

Eve

ryw

here

100GE UNI Services

Multi-COS w/ Standardized Performance Goals

Service Performance SLAs Standardized Services / Manageability Over Interconnected Networks

Accelerated / Automated Delivery

Standardized E-Access

100G Wavelength ServicesExpanded Service Coverage

Real-Time Performance Management w/Granularity

WAN Paradigm Shift Toward Cloud-Centric Model

Service & network resiliency (node, link, route diversity)

Dynamic, Assured, Customized Services

Cloud/DC + Wide Area Network

CE 2.0 + SDN + Virtualization Technologies

Page 6: Cracking the Cloud Ecosystem

10 Years of Building and Managing Data Centers Marriott International

US Government Agencies

HP/Autonomy

Driven by CustomerDemand and Trust

Evolution of Iron Mountain Data Centers

Page 7: Cracking the Cloud Ecosystem

7

Business Challenges

Budget & Headcount Reductions

Make Data Usable/ Meaningful

Consolidation Creates Disintermediation

SkyrocketingVolumes of Data

Page 8: Cracking the Cloud Ecosystem

The Challenges of Data Center Management

People andProcess Issues

Not a core competency

Executives only notice the data center if:◦ outage◦ budget overruns

Lack of scale = expensive build costs

Staffing, network and scale

Aging workforce

Expertise but lack of process documentation

Difficulty in recruiting and retaining IT talent

Data Center Management is ‘All’ Downside

Data Centers are Very Expensive ($22,000 per

kW)

Page 9: Cracking the Cloud Ecosystem

Technology Vs. Psychology

The use of third-party data centers has been limited by:

Why 70% of Data Center Capacity is In-House

Concerns about control, security and compliance Unknown vendors did not help assuage these concernsLegacy IT bias towards insourcing Because we have space!

History Large F-2000 orgnizations have always had internal facilities Network cost and performance Historically too expensive and capacity constrained to support remote

production facilities Only 15 years ago IT organizations built ‘side by side’

Security Network Cost History1 2 3 4

Insourcing Bias1

Security2

Network Cost3

History4

Insourcing Bias

Page 10: Cracking the Cloud Ecosystem

OFF PREMISE TO CLOUDINTERNAL DATACENTER THE TIPPING POINT

10

Why your peers are startingto use 3rd party facilities

Security and compliance 24x7 staff Scalable storage Better network DR ready

Page 11: Cracking the Cloud Ecosystem

Are you ready to support your cloud strategy?

Colocation can be a starting point …but you need

Security and Compliance

Network SDN Management

Page 12: Cracking the Cloud Ecosystem

Lumos-Iron Mountain Partnership

Solving headaches commonly

associated with data center

management

High-capacity, all-fiber network

services with 100Gbps+ bandwidth potential

Powerful Enterprise

Solutions focused on Customer Experience

Connectivity ScalabilityApplication OptimizationService Responsiveness

Page 13: Cracking the Cloud Ecosystem

Case Study

Page 14: Cracking the Cloud Ecosystem

Brief history and overview of “The Underground”

1902

Page 15: Cracking the Cloud Ecosystem

BENEFITS

- Reduced CapEx with SDN based solution

- Faster circuit delivery- Failover protection - 1G/10G/40G

deployment in 2 days- MTU sizes higher than

9000 over SDN backbone

- Traffic prioritization- Network: Anywhere,

Anytime!

US Federal Government Agency

- Reduce fiber infrastructure Capex

- Faster circuit delivery- Low latency backbone- Failover Protection on

the circuit- Less fragmentation of

data packets

CHALLENGES SOLUTION

Protecting vital federal records in a secure and compliant data center colocation

Iron Mountain Data Center ColocationLumosPlexxi Software Defined Networking

Page 16: Cracking the Cloud Ecosystem

Iron Mountain National Data Center

− Located 220 feet below ground− 145+ acre former limestone mine− 1.7M square feet of developed space

− Concurrently maintainable Tier III design− Provisions to upgrade to Tier IV availability

DATA CENTER FEATURES

Page 17: Cracking the Cloud Ecosystem
Page 18: Cracking the Cloud Ecosystem

Future-Proofing with Fiber Connectivity

Page 19: Cracking the Cloud Ecosystem

Plexxi and SDN

Page 20: Cracking the Cloud Ecosystem

The Plexxi Data Center Fabric

Single-tier photonic fabric SDN controller• L1 / L2 / L3 switching• Photonic interconnect

• Single point of interface• Dynamic topological control

Industry-standard components — Merchant everything

Merchant Silicon Linux Photonic Switching

Software

Page 21: Cracking the Cloud Ecosystem

Software Defined Networking

POLICY

TOPOLOGYIntelligence- Global view of the

network as a resource

Workflow- Automation of

network control- Integration with

external systems

Page 22: Cracking the Cloud Ecosystem

Questions?

Page 23: Cracking the Cloud Ecosystem

7,548 Route Miles of Fiber as of 2Q14

Washington DC

Chicago, IL

Columbus

Ashland

Bristol

Atlanta

Greensboro

Clarksburg

LewisburgRichmond

Charlottesville

Harrisonburg

Winchester

Ashburn

Hagerstown

HarrisburgAltoona

Erie

Morgantown

Blacksburg

Pittsburgh

Cumberland

Culpeper

Waynesboro

Lynchburg

Danville

Bluefield

Huntington

Charleston

Covington

Parkersburg

Fiber Network

Edge Out Markets

Internet Exchange Points

Data Centers

“Lit” Markets

Lumos Networks provides next-generation communication solutions and tailored services to customers over an advanced fiber network

About Lumos Networkshttps://www.lumosnetworks.com/

Page 24: Cracking the Cloud Ecosystem

- We help our customers store, protect, access and destroy information.

- Our services include record storage, tape vaulting, imaging and destruction.

- We serve mostly enterprises, 94 percent of Fortune 1,000.

- Our brand is known for security and facilitating compliance.

About Iron Mountain

60 years in business

$3 billion revenue

>1K facilities in 32 countries

>64 million square feet ofreal estate

$500+ milliondata backup &recovery revenue2012

99.999% accuracy

10 exabytes of data on 84+ million backup tapes

http://www.ironmountain.com/

Page 25: Cracking the Cloud Ecosystem

Plexxi is a data center infrastructure company creating Ethernet fabrics combining photonic switching and SDN

• A venture-backed private company• Based in Nashua NH, offices in Cambridge and San Francisco• Founded in 2010• Currently shipping a

second-generation solution

About Plexxihttp://www.plexxi.com/

Page 26: Cracking the Cloud Ecosystem

MEF defines & certifies worldwide Carrier Ethernet services, technologies, driving force for $65+ billion market.

226 Member Companies (134 service providers)

800+ MEF Certified Services & Products

CE 2.0 certification is the gold standard today

2,500 MEF CE Certified Professionals – tripled in one year

Key initiatives:◦ Enabling more dynamic, assured connectivity services orchestrated over

more automated networks◦ Global Ethernet Networking 2014 (www.GEN14.com) event during 17-20

November, Gaylord National, Washington, DC◦ Free registration for the first 100 enterprise, business, and government

service end-users.

http://metroethernetforum.org/