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    NewsC A D I L L A C

    Trusted. Local. Connected.

    CRAFT BEER

    03 Craft Beer Basics03 Craft Means Local

    05 A Great Variety

    05 Know Your Glasses

    07 Food & Beer Pairing

    07 Where to nd it

    WINE

    09 A Barrel of Flavor

    09 A Growing Trend

    11 The Low-Down on Merlot

    11 Corks vs. Screws

    Wine

    2013 Guide

    Craft Beer

    &

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    2 Craft Beer & Wine Guide - Cadillac News www.cadillacnews.com | Friday, October 18, 2013

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    Friday, October 18, 2013 | www.cadillacnews.com Cadillac News - Craft Beer & Wine Guide 3

    Craft connoisseurs use many termsto describe their favorite brews spe-cialty, artisan, gourmet, boutique andmicrobrew to name a few.

    But no matter what you call it, craftbeers definition is based in how it isprepared.

    Small, independent breweries are

    popping up across the country to meetthe demand of a thirsty target audience.According to the Brewers Association,

    more than 400 breweries opened in2012.

    That number is expected to continueto rise in the future as craft beer fansflock to local liquor stores, festivals and

    wineries to find their favorite varieties.

    IngredIents

    Craft beer makers take pride in theirability to mix simple ingredients intocomplex concoctions. They use a wide

    variety of ingredients to achieve theirdesired color, aroma, bitterness and fin-ish.

    Traditional beer ingredients such asyeast, water, malt and hops are beinginfused with new, diverse additions tochange beer drinking as we know it.

    This unique approach to brewing is

    what helps the craft beer industry carveout new niches of buyers and apprecia-

    tors.

    sIt Back & relaxCraft beers are not meant to be

    chugged.Often packing a higher alcohol con-

    tent than its lighter-fared competition,craft varieties are the perfect comple-ment for a laid-back evening of enjoy-ing a sporting event or visiting withacquaintances.

    From dark and bold to pale and cit-

    ric-based, there is a craft beer for every

    taste.

    PersonalItyWhat the craft beer industry lacks in

    multimillion-dollar marketing budgetsor famous celebrity spokespeople, itmakes up for in the underdog, us-

    against-the-world mentalities.Craft beer brewers will give you 100

    reasons why their product is better thanthe mass-produced variety churned outby established powerhouses.

    Their product packaging is unique,with bright colors, detailed ingredientlists and instructions on how to bestenjoy them.

    Infusing a little personality into theirmarketing plans is a big factor in craft

    beer makers ability to win over audi-ences.

    cf B Bi

    The craft beer industry is brewing to heights of

    unprecedented popularity and is harder thanever to pigeonhole.

    FoTolia / aP

    Craft beer makers are, by defini-tion, local and small. They producerelatively small batches of beer and arefocused on exceeding customer expec-tations with every ounce.

    Thats because word of mouth isoften the most important factor decid-ing the success or failure of a small,

    family-owned operation.And with most small breweries

    falling under this category, you canexpect to find knowledgeable, respon-sive professionals to help you along

    your craft beer journey.

    economIc ImPactMore money spent on local prod-

    ucts means more money pumped intothe local economy.

    Local brewery owners often rein-

    vest revenue into their schools andcommunity projects. Surveys havefound that small business owners aremore likely than their chain or fran-chise counterparts to support local

    efforts, with both finances and time.Buy your craft beer locally for a

    chance to win the ultimate prize economic prosperity.

    camaraderIeTake a look inside your local brew-

    pub or microbrewery. Within thosewalls are your neighbors, communitypartners and acquaintances trying toturn their entrepreneurial dreams intosustainable incomes for their families.

    Much like any small businessowner, they pour long hours and hardwork into making a product for youto enjoy.

    By supporting their efforts, you arehelping them advance their goals,building quality local relationshipsand providing an economic boost toyour area.

    make a statementStaying local will help you in your

    quest to support your friends, familyand neighbors.

    And making a statement never tast-ed so good.

    Local brewers stay on top of cur-rent consumer trends and flavor com-binations to make sure they are on thecutting edge of an ever-changingindustry. So the benefits are two-fold.You get to enjoy innovative local beerand they grow their business.

    Besides their deliciousness, craft beers are drawing new

    customers every day because of the industrys relianceon local business owners.

    cf m l

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    Enjoy artisan style pizza rom our stone fred oven or choose rom our wide array o

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    eaturing 40 crat and domestic beers on tap.

    Hours: Monday-Wednesday 7 AM-10 PM, Thursday-Friday 7 AM-12 AM, Saturday 9 AM-12 AM, Sunday 11 AM-11 PM

    106 S. Mitchell St., Cadillac 231-775-6150 www.clamlakebeerco.com

    4 Craft Beer & Wine Guide - Cadillac News www.cadillacnews.com | Friday, October 18, 2013

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    Friday, October 18, 2013 | www.cadillacnews.com Cadillac News - Craft Beer & Wine Guide 5

    A Ga Vaiy

    There are light beers, dark beers andbeers of every shade in between. Thereare smoke-flavored and wood-agedbeers, as well as fruit beer and sour ales.

    The most popular craft beers aredescribed below, but feel free to reachout to your local vendors to find outmore about their varieties. Brewers are

    known to experiment with seasonalofferings and local ingredients to settheir beer apart from the competition.

    IndIA PAle AleBrewed in a variety of ways, the

    color of an American IPA can rangefrom pale golden to amber.

    Generally bitter and high in citriccontent, IPAs offer a balance ofbrightness and bite. Their averagecontent of alcohol content is higherthan your standard beer.

    lIGht lAGerMuch lighter and very low in malt

    flavor, light lagers are brewed to sat-isfy the less adventurous beer drinker.

    Brewers infuse high amounts ofrice or corn to bring down the color.They are typically lower in alcohol

    content by volume, offering the per-fect drink for casual drinking.

    StoutSStouts offer the exact opposite

    drinking experience than light lagers.Strong and meant to be enjoyed grad-ually, stouts are typically dark brownto pitch black and hard to see throughwhen filling a glass.

    The roasted barley used to create

    coffee or chocolate flavorings is thedistinct ingredient in most stouts.

    SeASonAl

    VArIetIeSFrom the fall to the spring, every

    season calls out creativity in localbrewers. Pumpkins make their wayinto many craft beers in the fall

    months, while cherries and wheatare integrated in the summer months.

    Spring time is perfect for a honeybeer and winter ales are generallymade with higher alcohol contents toprovide a warming kick.

    Between the eclectc names and the

    varyng colors, choosng a craft beercan be a trcky exercse.

    Fotolia / aP

    Different glasses yield different results, and whendrinking beer, its all about the results.

    From traditional pints to specialty stemmedglasses, what you pour your craft beer into can havea major impact on the taste.

    the SnIfterOddly shaped and best suited for strong beers,the snifter is a craft beer favorite. Its large roundbottom curves into a narrow top to optimize beerflow and fluidity.

    The short stem and cupped bottom make thesnifter the perfect glass for serving brandy, which ishow this glass is traditionally used. But it also servesas a fine home for your craft beer.

    Turn your glass to about 30 degrees and start yourpour down the inside of the narrow top, letting the beerswirl into the bottom. This helps release the rich flavorcombinations of your favorite brew.

    the fluteComparable to, but a bit wider than a champagne

    flute, the pilsner flute is a tall, slender glass mostpopular for the unique, ultra-tall view of beer that itconveys when full.

    Fill it up and watch the bubbles take a long jour-ney from the bottom to the top of this narrowlydesigned glassware.

    Avoid pouring your craft beer directly to thecenter and instead take special care to use the tallsides and rotate the glass slightly as you pour.

    the hAndled SteInIf youve been to an Oktoberfest, you know that

    this glass and German beer make a great combina-tion.

    The dimpled sides and handy handle combine toprovide a unique, convenient beer-drinking experi-ence. Having a handle also helps reduce the amount

    of heat transferring from your hands that canquickly warm a beer.The thickness of the steins glass can withstand

    clinking and dropping, in most cases, while the widemouth promotes effortless drinking.

    Whats the dfference between a snfter and a

    flute? No, ths snt the start to a bad joke. its alegtmate queston that you need to consderwhen decdng how to enjoy your favorte craft beer.

    Kw Y Gasss

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    PBS

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    1010 S. Mitchell St.,

    Cadillac231-775-8722

    One of the largestwine and craft beer

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    Wines from25 Northern Michigan

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    6 Craft Beer & Wine Guide - Cadillac News www.cadillacnews.com | Friday, October 18, 2013

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    Friday, October 18, 2013 | www.cadillacnews.com Cadillac News - Craft Beer & Wine Guide 7

    Local liquor stores and distributors will surelyhave an option or two for you to choose from, butwhy not go straight to the brewery?

    One of the more unique aspects of the nicheindustry is that you can see it being produced fromthe hop to the glass all while youre enjoying ajuicy burger or steak.

    Microbreweriesand brewpubs

    Catalyzed by the home breweries that helpedturn a hobby into a tangible industry, microbrewer-

    ies produce limited amounts of beer to the public invarious methods. They are small operations focusedon filling a specific segment of the population whodemands its services.

    Brewpubs are similar in scope but brew theirbeer for sale in their restaurant or bar.

    Check in with your local craft brewers to sched-ule an intimate tour of their facilities. Most owners

    are usually willing to show off their stuff and giveyou a taste test in the process.Grassroots community involvement is how small

    businesses of any kind especially craft brewers keep their doors open.

    FestivalsMusic, entertainment and beer have gone hand in

    hand for years, but craft brewers have found a cus-tomer demand for special festivals celebrating theindustrys unique products.

    Annual events are sprouting across the countryand feature big-name artists, bands and performers.

    There you can find your local brewers on site,vending their latest and greatest brews for all toenjoy.

    wineriesMany wineries across the country are expanding

    from grapes to hops in an attempt to offer morevariety to their customers.

    While two very different production processesare involved, wineries with the proper infrastruc-ture can easily produce barrels of beer to diversify

    their services.Their scenic environments and laid-back atmo-

    spheres serve as the perfect place to enjoy a full-flavored craft beer.

    F & b pg

    Its no wonder so many craft beer makers open upshop inside restaurants and wineries. Drinking and eat-ing go hand in hand literally and if paired correctlycan make a good meal great.

    If youre looking for a great spot on vacation toenjoy the perfect combination of craft beer and food,check in with the towns tourism board. Its memberswill be able to steer you in the right direction.

    With many local brewers serving as proud sectors ofthe local economy, they should be easy to find and enjoy.

    salt and aleMost sandwiches or beef you find in the restaurant

    will be salted, as will the chips or fries that go with it.The perfect way to wash that sodium down is a

    medium-flavored IPA or American ale.While a light lager wont fully cleanse your palette, a

    fuller body will work together with the food and yourtaste buds to enhance your dining pleasure.

    Get sMokeyNot for everyone, smoked beer is a nearly perfect

    complement to any type of similarly smoked meat.Whether you prefer barbecue, salmon or beef bris-

    ket from the smoker, the varying notes of barley andbitterness from a smoked beer provide quite a one-twopunch.

    Go seasonalwith seaFood

    Summer is the perfect time to crack into a juicy lob-ster or bite into a plump shrimp. And with seasonalsummer blondes or ales, you have the perfect partner tofinish off a delicious seafood meal.

    Staying light and seasonal instead of dark and over-powering will help your taste buds stay focused on thetask at hand enjoying that succulent feast.

    Many craft beer aficionados can rattle off not

    only their top five foamy favorites, but also thefood that goes best with them.

    Fotolia / aP

    w F i

    Y

    ouve never tried craft beer? Dont worry, yoursecret is safe. Just be sure to be prepared for a

    mountain of options when trying to select your firstventure into the craft beer world.

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    8 Craft Beer & Wine Guide - Cadillac News www.cadillacnews.com | Friday, October 18, 2013

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    Friday, October 18, 2013 | www.cadillacnews.com Cadillac News - Craft Beer & Wine Guide 9

    A Ba f FavWhy the contAiner mAtters When Aging Wine

    Fotolia / aP

    Barrels are also a major part of a wines complexity,adding overtones of flavor that dont exist from thewine on its own.

    While the majority of wine barrels are made ofoak, thats where the similarities end. And everythingabout that barrel from the way it is constructed, to

    the temperature its stored at, to the length of timewine is allowed to age in it will impact the flavor ofthe finished wine that reaches your table.

    You should also know that barrel making is a trueart. The people who make them, called coopers, notonly have to painstakingly shape the wooden staves tobe liquid-tight, but they also have to heat or toastthe wood perfectly for the right flavor. The longer itis toasted, the more of those toasty flavors of maple,vanilla or spice will be transferred into the wine itself.

    Wood typeThe first factor that affects wine is the type of

    wood the barrel is made from.

    Where the oak comes from can have asignificant impact on the taste it imparts tothe wine. American oak, for example, tendsto add slightly more bitter flavors to thewine like dill or sometimes coconut. Frenchoak, in comparison, is more likely to add

    notes of spice or vanilla. Their popularity and distinc-tive flavor is one reason French oak barrels oftencommand twice the price of American oak.

    size & shApeThe physical dimensions of a barrel will also

    impact the flavor of a wine.Traditionally, wine barrels will hold about 60 gal-

    lons, which is the amount two people can carry rea-sonably. Its also the size that offers the right amountof surface area for most wines to taste right.

    Smaller barrels will have proportionally more

    wood in contact with the wine. Larger barrels willhave proportionally less surface contact.

    AgingThe age of the wood itself, along with how much

    time the wine is allowed to remain in the barrel, is thelast major factor that impacts the flavor of wine.

    Some wines will ferment up to three years in a barrel,adding stronger aromas and more intense notes. Otherscan age as little as 10 months. The difference depends onthe type of wine and how heavy a flavor it has.

    The age of the wood matters because new oaktends to impart more flavors than old oak. It has moresubstances that leech into the wine, and those sub-stances are eventually used up. Wine barrels are oftenused more than once, but they cant be used forever asthey lose their effectiveness for adding the right notesduring fermentation.

    after the grpe vriety chosen, perhps thebiggest fctor in wines tste is thebrrel it is ged within.

    Between 1979 and 2010,there has been a 1,152 percentincrease in the number of win-eries in America. Yes, morethan 1,000 percent!

    That dramatic growth in thewine industry is evident inmost parts of the country,

    where new wineries are open-ing up and small, local vine-yards are offering distinct,modern takes on this very oldindustry.

    Why all the growth?

    cultureA big reason is that wine

    culture itself is growing.Many people today enjoy

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    vors from around the world.Exploring wine is a social

    event, too. Not only do peopleoften drink wine in social set-tings both big parties andsmall, intimate gatherings withfriends and loved ones butthey can talk about wine and

    share what theyve learnedwith other wine lovers.

    tourismAnother big reason for

    wines resurgent popularity isthat it makes for great tourism.

    Wineries have becomemajor tourist destinations

    across America, which is greatfrom a business perspective. Ifyou have friends or relativescoming from out of town,theres a good chance youmight spend time at a localwinery. And those out-of-town dollars add up.

    Its also popular for local orregional tourists. You mightenjoy a wine tasting, exploring

    all the different types availablein your own hometown. Somepeople enjoy taking day trips,too, to see how wine is grownin vineyards near their home.

    eAt locAlFinally, locally grown wine

    has become a big draw as more

    Americans are concerned withwhere and how their food isproduced.

    Instead of relying on heavi-ly processed foods made bymulti-national companies,many people are turning tolocal farmers in an attempt toeat more wholesome foods.

    The same thing applies tolocal wines. When you knowwhere the wine came from,and perhaps even the personwho created it, that makes theexperience even richer.

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    231-775-61115992 E. M-55, Cadillac

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    10 Craft Beer & Wine Guide - Cadillac News www.cadillacnews.com | Friday, October 18, 2013

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    Friday, October 18, 2013 | www.cadillacnews.com Cadillac News - Craft Beer & Wine Guide 11

    Th Lw-Dw Mlt

    Its fresh, fruity flavor has helped Merlot explode in popularity sincethe 1990s, becoming the biggest selling red wine in the world. Someof the most exclusive and expensive wines are Merlot-based, too.

    And here in America, Merlot hasemerged as an incredibly popular drinkthat is grown extensively in WashingtonState and California, among other plac-es.

    Fortunately for wine lovers, Merlotcan also have a wide variety of flavorprofiles depending on where it comesfrom and how it is made.

    While all Merlots are based on theflavors of red fruits such as cherries,plums or raspberries, they can take ontones of spice, vanilla, cedar or smokewhen they ferment in oak.

    In fact, because they have such apleasant, fruity flavor, Merlots are

    among the best selections for peoplejust starting to explore red wines. Theirmedium body and low tannin contentmakes them ideal for most people.

    FooD PairingsThe same traits that make Merlot so

    popular to drink also make it easy to

    pair with dishes.Like most red wines, Merlot workswell with red meats such as beef, but itsalso flexible enough to be used withpoultry or pork. Salads and pastas arecommonly paired with Merlot to let itsfruity flavor shine through.

    HisToryMerlot is actually a newcomer

    to the wine lovers spotlight.The Merlot grape dates back to very

    early in Frances history, but it wasntofficially recognized as a distinct varietyof grape until the 19th century.

    Merlot is most closely associatedwith the Bordeaux region of France, andtoday it is grown more than any othergrape in the country.

    Why all the popularity?Much of it stems from a scientific

    study thatreported the health benefits ofred wine in the 1990s.

    Because Merlot is among the mostapproachable of red wines, with itseasy-to-love taste, it was the variety ofchoice for wine lovers who wanted theheart benefits of drinking red wine afterthe study was publicized.

    Ck vs.scw

    While natural corks are certainly themost traditional way to seal a wine bottle,theyre not the only one.

    DraWBaCKsThe big downside of using natural corks

    is that they can sometimes cause the wineto spoil. A chemical called trichloroanisole(TCA) occasionally occurs, making thewine smell like mold and ruining the entirebottle.

    Fortunately, there are solutions. Thewine industry has increasingly been look-

    ing to technology to solve this age-oldproblem.

    synTHeTiC CorKs

    One solution is using synthetic corksthat dont produce TCA, and hence wontcause the wine to spoil.

    The upside is that you can still pop thecork on the bottle, which always feels likethe right way to open a wine.

    But synthetic corks have their problems,too. Some types of them can be very diffi-cult to pull and even harder to put backinto the neck. Some are made of material sodense that its tough to get a corkscrewpushed into them.

    The good news is that synthetic corksare improving all the time. Newer materialsare getting closer to mimicking the proper-ties of natural cork without risking spoil-age that can happen with the real thing.

    sCreW ToPs

    Some daring wineries are even experi-menting with a new type of top: the screw-on variety.

    While, admittedly, this takes away someof the traditional pomp and pageantry ofpopping the top on a bottle of wine, it isincredibly convenient and seals the bottleperfectly. Its a tried-and-true way to deliv-er a proper drink.

    Wineries in Australia and New Zealandhave been the quickest to adopt screw tops,while American wineries have been more

    cautious.European wineries have largely been

    resistant to change, sticking with traditioninstead.

    Its a ceremony as old as wine itself:popping the cork on your favorite bottle.

    Fo

    tolia/aP

    Fotolia / aP

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    {2}ClamLakeBeerCompany106S.MitchellStreet,Cadillacseeouradpage4

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