craft breweries around the globe 2015 global craft brewery survey

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Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

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Page 1: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Craft Breweries Around the Globe

2015 GLOBAL CRAFT

BREWERY SURVEY

Page 2: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

44834486621

91

Breweries by Region

NORTH AMERICA

EUROPE

LATIN AMERICA

AFRICA

ASIA PACIFIC

MIDDLE EAST

661

13

Page 3: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

44834486

Europe & North America are the big players

Page 4: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Breweries by Region

43%

43%

6%

1% 6% 0%

EuropeUSALatin AmericaAfricaAsia PacificMiddle East

Page 5: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Top 10 Countries with Craft Breweries

US UK

France

I t aly

Russia

Canada

Swit zer la

nd

Germany

Braz i l

Japan

4,00072

3

657

600

561

483

398

307

217

200

# of Breweries COUNTRY BREWERIES POPULATION

US 4,000 325,479,829

UK 723 64,079,595

FRANCE 657 65,195,946

ITALY 600 61,174,953

RUSSIA 561 141,817,910

CANADA 483 36,105,012

SWITZERLAND 396 8,293,490

GERMANY 307 82,470,668

BRAZIL 217 203,946,944

JAPAN 200 126,836,917

Page 6: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Only 5 countries have about 1 brewery per 100k people

US UK Fra nce I t a ly R ussia Ca na da Swit z er la nd Ger ma ny B ra z i l Ja pa n

1.0

6090

1.1

2828

1.0

0773

0.9

8079

0.3

9558

1.3

3776

4.7

9894

0.3

7225

0.1

0640

0.1

5768

BREWERIES PER 100 K

…but Switzerland far exceeds them all!

Page 7: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

10 Most Populous Countries

China I ndia U. S. I ndonesia B ra z i l Pa kist a n Nig er ia B a ng la desh R ussia Ja pa n

1,403,164,3021,

284,

940,

243

325,

479,

829

256,

196,

887

203,

946,

944

188,

584,

548

184,

244,

827

160,

716,

293

142,

053,

564

126,

836,

917

Populati on in Millions

Page 8: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

10 Largest Countries & Breweries per 100K

0

0.2

0.4

0.6

0.8

1

1.2

Only 1 country

has a brewery

per 100,000 people

Page 9: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

China and India

With over a billion people each, why do neither China

nor India offer a craft brewery selection?

Page 10: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Focus on Ireland

Page 11: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Ireland ranks no. 20 in terms of number of craft breweries globally

Country Population * Craft Breweries *Breweries per

million population

GDP * (billion USD) GDP per capita *

1 United States 325,479,829 4,000 10.6090 $ 17,419 $ 53,517.91

2 United Kingdom 64,079,595 723 11.2828 $ 2,549 $ 39,778.65

3 France 65,195,946 657 10.0773 $ 2,581 $ 39,588.35

4 Italy 61,174,953 600 9.8079 $ 2,128 $ 34,785.48

5 Russia 141,817,910 561 3.9558 $ 3,565 $ 25,137.87

6 Canada 36,105,012 483 13.3776 $ 1,592 $ 44,093.60

7 Switzerland 8,293,490 396 47.7483 $ 473 $ 57,032.68

8 Germany 82,470,668 307 3.7225 $ 3,722 $ 45,131.20

9 Brazil 203,946,944 217 1.0640 $ 3,264 $ 16,004.16

10 Japan 126,836,917 200 1.5768 $ 4,751 $ 37,457.55

20 Ireland 4,832,765 67 13.8637 $ 250 $ 51,730.22

Page 12: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

However, when comparing breweries per country GDP, Ireland jumps to number 2

Ranking Country Population * Craft Breweries *

Breweries per million population

GDP * (billion USD) GDP per capita *

1 Switzerland 8,293,490

396 47.7483 $ 473 $ 57,032.68

2 Ireland 4,832,765

67 13.8637 $ 228 $ 47,177.96

3 Canada 36,105,012

483 13.3776 $ 1,592 $ 44,093.60

4 United Kingdom 64,079,595

723 11.2828 $ 2,549 $ 39,778.65

5 United States 325,479,829

4,000 12.2895 $ 17,419 $ 53,517.91

6 France 65,195,946

657 10.0773 $ 2,581 $ 39,588.35

7 Italy 61,174,953

600 9.8079 $ 2,128 $ 34,785.48

8 Russia 141,817,910

561 3.9558 $ 3,565 $ 25,137.87

9 Germany 82,470,668

307 3.7225 $ 3,722 $ 45,131.20

10 Japan 126,836,917

200 1.5768 $ 4,751 $ 37,457.55

11 Brazil 203,946,944

217 1.0640 $ 3,264 $ 16,004.16

Page 13: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Ranking Country Population * Craft Breweries *

Breweries per million population

GDP * (billion USD)

GDP per capita *

GDP per Craft Brewery (billion

USD)

1 Japan

126,836,917

200 1.5768 $ 4,751 $ 37,457.55 23.7550

2 Brazil

203,946,944

217 1.0640 $ 3,264 $ 16,004.16 15.0415

3 Germany

82,470,668

307 3.7225 $ 3,722 $ 45,131.20 12.1238

4 Russia

141,817,910

561 3.9558 $ 3,565 $ 25,137.87

6.3547

5 United States

325,479,829

4,000 12.2895 $ 17,419 $ 53,517.91

4.3548

6 France

65,195,946

657 10.0773 $ 2,581 $ 39,588.35

3.9285

7 Italy

61,174,953

600 9.8079 $ 2,128 $ 34,785.48

3.5467

8 United Kingdom

64,079,595

723 11.2828 $ 2,549 $ 39,778.65

3.5256

9 Ireland

4,832,765

67 13.8637 $ 228 $ 47,177.96

3.4030

10 Canada

36,105,012

483 13.3776 $ 1,592 $ 44,093.60

3.2961

11 Switzerland

8,293,490

396 47.7483 $ 473 $ 57,032.68

1.1944

Top countries GDP/number of breweries

Page 14: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Chinese Beer Consumption

According to the New York DailyNews, For the first time last year, beer consumption in China hit the 50 billion liter mark, growing 29% in volume in the five years leading up to 2011.

In value terms, that translates to a 63 percent increase or 454 billion CNY in 2011.

China – 40b litresUSA – 24b litresBrazil – 14b LitresRussia – 9b litresGermany – 9b litres

Page 15: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Countries without a Brewery

COUNTRY POPULATION

BAHRAIN 1,375,896

IRAN 80,103,557

IVORY COAST 21,627,455

KOSOVO 1,870,981

KUWAIT 3,641,317

MACEDONIA 2,108,908

OMAN 4,205,606

SAUDI ARABIA 30,225,698

SUDAN 40,269,131

TURKMENISTAN 5,415,381

UZBEKISTAN 29,949,591

YEMEN 25,535,086

246,328,607

Population without access to craft breweries:

Page 16: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Countries without a Brewery

COUNTRY % MUSLIM

BAHRAIN 85

IVORY COAST 40

IRAN 99

KOSOVO 90

KUWAIT 76

MACEDONIA 33

OMAN 85

SAUDI ARABIA 99

SUDAN 75

TURKMENISTAN 89

UZBEKISTAN 94

YEMEN 99

10 of 12 have greater than 75% Muslim

population

Common denominator:

Religion

Page 17: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

GDP (PPP) of Top Ten Countries

These countries are NOT in the top 10 for craft breweries,

But ARE in the top 10 for GDP:

Rank GDP1. China $17,6173. India $7,3768. Indonesia $2,676

Information courtesy of Knoema research and data website.

TOP TEN NUMBER OF BREWERIES

COUNTRY BREWERIES

2014 GDP (USD

BILLIONS)*GDP

RANK*

US 4,000 $17,419 2

UK 723 $2,549 10

FRANCE 657 $2,581 9

ITALY 600 $2,128 12

RUSSIA 561 $3,565 6

CANADA 483 $1,592 15

SWITZERLAND 396 $473 39

GERMANY 307 $3,722 5

BRAZIL 217 $3,264 7

JAPAN 200 $4,751 4

Page 18: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

GDP (PPP) of Countries without Craft Brewing

Saudi Arabia and Iran rank in the top 20 GDP,but have no craft breweries.

Information courtesy of Knoema research and data website.

NO ACCESS TO CRAFT BREWERIES

COUNTRY2014 GDP

(USD BILLIONS) GDP RANK

BAHRAIN $61.9 96

IVORY COAST $71.1 90

IRAN $1,334.3 18

KOSOVO $16.9 142

KUWAIT $284.0 53

MACEDONIA $27.6 124

OMAN $162.4 68

SAUDI ARABIA $1,605.7 14

SUDAN $159.1 69

TURKMENISTAN $82.1 84

UZBEKISTAN $171.7 66

YEMEN $103.6 80

Page 19: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

The Most Expensive Cities to Purchase Beer

Here, there are 4 in the top 10 for craft

brewery production:

#6 Switzerland#7 Germany

#8 UK#10 Japan

LOCATIONPRICE OF 33CL

BEER (EUR)

OSLO, NORWAY 3.55

ZÜRICH, SWITZERLAND 3.04

TOKYO, JAPAN 3.03

TEL AVIV, ISRAEL 2.38

LONDON, UK 2.13

KUALA LUMPUR, MALAYSIA 1.97

SYDNEY, AUSTRALIA 1.95

SINGAPORE, SINGAPORE 1.92

HONG KONG, CHINA 1.84

RIO DE JANEIRO, BRAZIL 1.72

Page 20: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Switzerland

By far the smallest population when compared to other top ten countries.

Smallest GDP when compared to other top ten countries.

Second most expensive city to purchase beer.

Page 21: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Switzerland

Number 8 in the Top 10 for brewery

production.

And yet…

Page 22: Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

Craft Breweries Around the Globe

2015 GLOBAL CRAFT

BREWERY SURVEY