crafting a ux strategy for wearables and the mobile mainframe
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Presented at Madison+UX 2014 Video available on YouTube: http://youtu.be/YOEOiRvr_UI Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other wearable devices are weaving a connectivity web with a similar underlying pattern: the smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices). The result is an amazing collection of capabilities and experiences for the user. Ive spent months diving into the world of the mobile mainframe, bouncing between platforms and wearable devices. Id like to share my own journey, highlight the powerful experiences this model provides, discuss the downsides of the mobile mainframe as it stands today. Additionally, Ill show some simple frameworks Ive created for making decisions around the user experience of nudges, notifications, prompts, and tasks.TRANSCRIPT
Crafting a UX Strategy for Wearables and the Mobile Mainframe
@PhilipLikens THE HEAD &THE HEART @PhilipLikens Tony Brice on
Mindful Living Among the things Ive learned is that people are
becoming much more keenly aware of doing things they feel are
unimportant at the expense of those that are more important. A
great example is our propensity to hit the Unsubscribe links in
unwanted email messages as a more mindful approach to dealing with
those must have emails that almost always go unread @PhilipLikens
Tony Brice on Mindful Living There are many other ways in which
weve begun mindfully doing things different. They range from a
collection of relatively small day- to-day decisions to bigger ones
like the types of trips we may be taking (a common theme seems to
be remote and unplugged). @PhilipLikens Background Decade and a
half in Interactive Design / Dev MFA @ SCAD in Interactive Design
Former Assoc. Prof / Assistant Director @ AiD Created iHeartColor
app Founder of Crosstrain Camps Currently Principal UX @ Sabre Labs
THE HEAD AND THE HEART / Go Bees! Chewy wuz here
[email protected]#!9490u34jj3lcm @PhilipLikens Getting Into Wearables Started
as a Fitbit lay person Number of intense months with wearables Some
simple frameworks Ok Glass, Find a Flight More experiments coming
THE HEAD AND THE HEART / @PhilipLikens Trough Of Disillusionment ME
Early Adopters THE HEAD AND THE HEART / Questions 1.What is it?
2.What can it do? 3.Why does it matter? 4.Where do I start? 5.How
do I design for it? 6.What does it mean for our profession? 7.Where
are we headed? @PhilipLikens WHAT IS IT? @PhilipLikens Mobile
Mainframe The smartphone is emerging as the mobile mainframe. Our
phones are powerful, always- on, always-connected machines that
pipe data to and from these terminals (or devices). WHAT IS IT? /
Psst We are not in the age of the Internet of Things Its mostly the
Internet of Thing Namely, the Internet of Mobile Phone.
@PhilipLikens Google IO 2014 Keynote And nally, users always have
their smart phone so we want to make sure all these connected
experiences work based on your smart phone: be it your wearables,
be it your car, or like we have shown with Chrome Cast, your
television @PhilipLikens Wearables My focus is in body-borne
devices with complex interfaces, visual displays, multiple use
cases, ongoing connectivity, and some computational power. Yes, I
understand wearables could include T-Shirts or Wearable Technology
could include analog spectacles WHAT IS IT? / @PhilipLikens Jeff
Gothelf The reality is that there is no such thing as UX strategy.
There is only product strategy. @PhilipLikens UX Strategy I dont
know if I believe that Jeff. I think its kind of the bridge between
Business and UX - the rst step but it informs business as much as
business informs it. If only I could nd someone else who feels the
way I do. WHAT IS IT? / @PhilipLikens
http://ux.stackexchange.com/questions/43796/what-is-ux- strategy
"User Experience strategy is about taking the information about the
user and information about the business and turning that into an
approach for the User Experience. It overlaps with the role of a
good Business Analysis @PhilipLikens WHAT CAN IT DO? @PhilipLikens
Log WHAT CAN IT DO? / Nike Fuel Band Notify MetaWatch WHAT CAN IT
DO? / Communicate Jawbone Icon WHAT CAN IT DO? / Record Google
Glass WHAT CAN IT DO? / Find Pebble WHAT CAN IT DO? / Consume Bragi
Dash WHAT CAN IT DO? / Control Samsung Gear WHAT CAN IT DO? /
Verify Nymi WHAT CAN IT DO? / Comfort Cu WHAT CAN IT DO? / Others
Mimu glove WHAT CAN IT DO? / Powerful Experiences Notications on my
wrist without having to look at my phone Doing simple tasks on my
wrist without having to access my phone WHAT CAN IT DO? /
@PhilipLikens Drawbacks Overwhelmed with notications Connectivity
challenges Fashion More devices weighing me down WHAT CAN IT DO? /
@PhilipLikens WHY DOES IT MATTER? @PhilipLikens Adoption Rates Of
Tech WHY DOES IT MATTER? /
http://www.asymco.com/2013/11/18/seeing-whats-next-2/ Google IO
2014 Across the world, people check their Android phones an average
of 125 times every day. @PhilipLikens My Take Wearables are the
emerging front-end for mobile design. WHY DOES IT MATTER? / Next
embeddables? @PhilipLikens WHERE DO I START? @PhilipLikens Google
Contextually Aware Voice Enabled Seamless Mobile First WHERE DO I
START? / Apple and Google seems to be diverging in their
approaches. @PhilipLikens Jean-Claude Biver, Head of LVMHs Luxury
Watch Division Our sales director left yesterday because he took a
contract from Apple to launch the iWatch @PhilipLikens Apple
Speculation Maybe early Fall? Could be awesome? Could use Today
widgets as a jumping off point? WHERE DO I START? / @PhilipLikens
Pebble Nov 2013 adopted a new SDK platform Ready to go Should be
relevant for a while WHERE DO I START? / @PhilipLikens Hold On
Heads Up As a consumer, dont know what to do with it now Directions
is the killer app Need better use cases Must get more fashionable
Must get more discrete Industrial / Business path to adoption?
WHERE DO I START? / @PhilipLikens HOW DO I DESIGN FOR IT?
@PhilipLikens Map Information Needs Helpful start Make note of
potential environment(s) We used a Grafti Board to gather ideas
from within Sabre concerning Traveler Needs on the day of travel
ex. What information / tasks do you need access to when youre
sitting at your gate? HOW DO I DESIGN FOR IT? / @PhilipLikens
Notications HOW DO I DESIGN FOR IT? / Threshold For Action There is
a threshold for action moving from a wearable to your phone. Dig
the phone out of your pocket (or nd it) Unlock it Find the app Do
the task Wears Open on Phone helps Apples continuity extended to
wearables? HOW DO I DESIGN FOR IT? / @PhilipLikens Taking Action
HOW DO I DESIGN FOR IT? / Taking Action HOW DO I DESIGN FOR IT? /
WHAT DOES IT MEAN FOR OUR PROFESSION? @PhilipLikens Design For
Voice Voice will be a huge part of the next 5-10 years. Google is
betting on it. Apple seems to be as well. Are we as UXers gloried
Graphic Designers or truly concerned with UX? We have to understand
the UX of voice. WHAT DOES IT MEAN FOR OUR PROFESSION? /
@PhilipLikens Design With Context Consider the environment Leverage
sensors Be careful of speculation WHAT DOES IT MEAN FOR OUR
PROFESSION? / @PhilipLikens Design For Continuity Think about what
youre calling the user to do Make it easy for them to pick up where
they left off Assume interruption WHAT DOES IT MEAN FOR OUR
PROFESSION? / @PhilipLikens WHERE ARE WE HEADED? @PhilipLikens My
Future Watch w/ Cell: notications / small tasks / emergencies BLE
Headset: audio content consumption, talking on the phone, small
content creation 7 Tablet w/ Cell: creation + consumption Laptop:
creation + consumption power use WHERE ARE WE HEADED? /
@PhilipLikens In Everyday Life voice/watch/phone/tablet/car/laptop
Kids: Commute: Walking: Desk: Meetings: Lunch: Evenings: + + + - -
- + + + + + + + - + + + + + + + - + - + + + + - + - - - - - - - - +
+ - + WHERE ARE WE HEADED? / @PhilipLikens
voice/watch/phone/tablet/car/laptop Train: Walking: Airport: In
Washington DC - + - + + + + + + + - + - - - - - + WHERE ARE WE
HEADED? / @PhilipLikens Not Sure When It Will Happen It benets
major manufacturers to tether devices together Need a disruptive
outsider (as Apple was with the iPhone) WHERE ARE WE HEADED? /
@PhilipLikens Os Convergence Because of the non-native
connectivity, I think well have an OS funnel Apple Googles Android
Wear Tizen MetaWatch Pebble 2-3 major platforms - my guess is
Apple, Google, Pebble (lo- / underground option) WHERE ARE WE
HEADED? / @PhilipLikens Other Thoughts On The Future Fashion
Matters OS consolidation brings better UX Fitness bands largely
disappear Connectivity has to resolve before mass adoption Touch
(only) is not the holy grail WHERE ARE WE HEADED? / @PhilipLikens
Thank You. @PhilipLikens