crafting a ux strategy for wearables and the mobile mainframe

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Crafting a UX Strategy for Wearables and the Mobile Mainframe @PhilipLikens

Author: philip-likens

Post on 11-Aug-2014




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Presented at Madison+UX 2014  Video available on YouTube: Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other wearable devices are weaving a connectivity web with a similar underlying pattern: the smartphone is emerging as the mobile mainframe. Our phones are powerful, always-on, always-connected machines that pipe data to and from these terminals (or devices). The result is an amazing collection of capabilities and experiences for the user. Ive spent months diving into the world of the mobile mainframe, bouncing between platforms and wearable devices. Id like to share my own journey, highlight the powerful experiences this model provides, discuss the downsides of the mobile mainframe as it stands today. Additionally, Ill show some simple frameworks Ive created for making decisions around the user experience of nudges, notifications, prompts, and tasks.


Crafting a UX Strategy for Wearables and the Mobile Mainframe @PhilipLikens THE HEAD &THE HEART @PhilipLikens Tony Brice on Mindful Living Among the things Ive learned is that people are becoming much more keenly aware of doing things they feel are unimportant at the expense of those that are more important. A great example is our propensity to hit the Unsubscribe links in unwanted email messages as a more mindful approach to dealing with those must have emails that almost always go unread @PhilipLikens Tony Brice on Mindful Living There are many other ways in which weve begun mindfully doing things different. They range from a collection of relatively small day- to-day decisions to bigger ones like the types of trips we may be taking (a common theme seems to be remote and unplugged). @PhilipLikens Background Decade and a half in Interactive Design / Dev MFA @ SCAD in Interactive Design Former Assoc. Prof / Assistant Director @ AiD Created iHeartColor app Founder of Crosstrain Camps Currently Principal UX @ Sabre Labs THE HEAD AND THE HEART / Go Bees! Chewy wuz here [email protected]#!9490u34jj3lcm @PhilipLikens Getting Into Wearables Started as a Fitbit lay person Number of intense months with wearables Some simple frameworks Ok Glass, Find a Flight More experiments coming THE HEAD AND THE HEART / @PhilipLikens Trough Of Disillusionment ME Early Adopters THE HEAD AND THE HEART / Questions 1.What is it? 2.What can it do? 3.Why does it matter? 4.Where do I start? 5.How do I design for it? 6.What does it mean for our profession? 7.Where are we headed? @PhilipLikens WHAT IS IT? @PhilipLikens Mobile Mainframe The smartphone is emerging as the mobile mainframe. Our phones are powerful, always- on, always-connected machines that pipe data to and from these terminals (or devices). WHAT IS IT? / Psst We are not in the age of the Internet of Things Its mostly the Internet of Thing Namely, the Internet of Mobile Phone. @PhilipLikens Google IO 2014 Keynote And nally, users always have their smart phone so we want to make sure all these connected experiences work based on your smart phone: be it your wearables, be it your car, or like we have shown with Chrome Cast, your television @PhilipLikens Wearables My focus is in body-borne devices with complex interfaces, visual displays, multiple use cases, ongoing connectivity, and some computational power. Yes, I understand wearables could include T-Shirts or Wearable Technology could include analog spectacles WHAT IS IT? / @PhilipLikens Jeff Gothelf The reality is that there is no such thing as UX strategy. There is only product strategy. @PhilipLikens UX Strategy I dont know if I believe that Jeff. I think its kind of the bridge between Business and UX - the rst step but it informs business as much as business informs it. If only I could nd someone else who feels the way I do. WHAT IS IT? / @PhilipLikens strategy "User Experience strategy is about taking the information about the user and information about the business and turning that into an approach for the User Experience. It overlaps with the role of a good Business Analysis @PhilipLikens WHAT CAN IT DO? @PhilipLikens Log WHAT CAN IT DO? / Nike Fuel Band Notify MetaWatch WHAT CAN IT DO? / Communicate Jawbone Icon WHAT CAN IT DO? / Record Google Glass WHAT CAN IT DO? / Find Pebble WHAT CAN IT DO? / Consume Bragi Dash WHAT CAN IT DO? / Control Samsung Gear WHAT CAN IT DO? / Verify Nymi WHAT CAN IT DO? / Comfort Cu WHAT CAN IT DO? / Others Mimu glove WHAT CAN IT DO? / Powerful Experiences Notications on my wrist without having to look at my phone Doing simple tasks on my wrist without having to access my phone WHAT CAN IT DO? / @PhilipLikens Drawbacks Overwhelmed with notications Connectivity challenges Fashion More devices weighing me down WHAT CAN IT DO? / @PhilipLikens WHY DOES IT MATTER? @PhilipLikens Adoption Rates Of Tech WHY DOES IT MATTER? / Google IO 2014 Across the world, people check their Android phones an average of 125 times every day. @PhilipLikens My Take Wearables are the emerging front-end for mobile design. WHY DOES IT MATTER? / Next embeddables? @PhilipLikens WHERE DO I START? @PhilipLikens Google Contextually Aware Voice Enabled Seamless Mobile First WHERE DO I START? / Apple and Google seems to be diverging in their approaches. @PhilipLikens Jean-Claude Biver, Head of LVMHs Luxury Watch Division Our sales director left yesterday because he took a contract from Apple to launch the iWatch @PhilipLikens Apple Speculation Maybe early Fall? Could be awesome? Could use Today widgets as a jumping off point? WHERE DO I START? / @PhilipLikens Pebble Nov 2013 adopted a new SDK platform Ready to go Should be relevant for a while WHERE DO I START? / @PhilipLikens Hold On Heads Up As a consumer, dont know what to do with it now Directions is the killer app Need better use cases Must get more fashionable Must get more discrete Industrial / Business path to adoption? WHERE DO I START? / @PhilipLikens HOW DO I DESIGN FOR IT? @PhilipLikens Map Information Needs Helpful start Make note of potential environment(s) We used a Grafti Board to gather ideas from within Sabre concerning Traveler Needs on the day of travel ex. What information / tasks do you need access to when youre sitting at your gate? HOW DO I DESIGN FOR IT? / @PhilipLikens Notications HOW DO I DESIGN FOR IT? / Threshold For Action There is a threshold for action moving from a wearable to your phone. Dig the phone out of your pocket (or nd it) Unlock it Find the app Do the task Wears Open on Phone helps Apples continuity extended to wearables? HOW DO I DESIGN FOR IT? / @PhilipLikens Taking Action HOW DO I DESIGN FOR IT? / Taking Action HOW DO I DESIGN FOR IT? / WHAT DOES IT MEAN FOR OUR PROFESSION? @PhilipLikens Design For Voice Voice will be a huge part of the next 5-10 years. Google is betting on it. Apple seems to be as well. Are we as UXers gloried Graphic Designers or truly concerned with UX? We have to understand the UX of voice. WHAT DOES IT MEAN FOR OUR PROFESSION? / @PhilipLikens Design With Context Consider the environment Leverage sensors Be careful of speculation WHAT DOES IT MEAN FOR OUR PROFESSION? / @PhilipLikens Design For Continuity Think about what youre calling the user to do Make it easy for them to pick up where they left off Assume interruption WHAT DOES IT MEAN FOR OUR PROFESSION? / @PhilipLikens WHERE ARE WE HEADED? @PhilipLikens My Future Watch w/ Cell: notications / small tasks / emergencies BLE Headset: audio content consumption, talking on the phone, small content creation 7 Tablet w/ Cell: creation + consumption Laptop: creation + consumption power use WHERE ARE WE HEADED? / @PhilipLikens In Everyday Life voice/watch/phone/tablet/car/laptop Kids: Commute: Walking: Desk: Meetings: Lunch: Evenings: + + + - - - + + + + + + + - + + + + + + + - + - + + + + - + - - - - - - - - + + - + WHERE ARE WE HEADED? / @PhilipLikens voice/watch/phone/tablet/car/laptop Train: Walking: Airport: In Washington DC - + - + + + + + + + - + - - - - - + WHERE ARE WE HEADED? / @PhilipLikens Not Sure When It Will Happen It benets major manufacturers to tether devices together Need a disruptive outsider (as Apple was with the iPhone) WHERE ARE WE HEADED? / @PhilipLikens Os Convergence Because of the non-native connectivity, I think well have an OS funnel Apple Googles Android Wear Tizen MetaWatch Pebble 2-3 major platforms - my guess is Apple, Google, Pebble (lo- / underground option) WHERE ARE WE HEADED? / @PhilipLikens Other Thoughts On The Future Fashion Matters OS consolidation brings better UX Fitness bands largely disappear Connectivity has to resolve before mass adoption Touch (only) is not the holy grail WHERE ARE WE HEADED? / @PhilipLikens Thank You. @PhilipLikens