crafting and executing strategy

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  • Chapter Ipage6: @ David PaulMorris/Bloombergvia Geffylmages; page 11: @ PRNEWSWIRE / AP

    Chapter 2page 26: @ 2010,, Inc.; page 30: |oe Raedle/Getty Images; page 39: @ |asonReed/Reuters/Corbis; Jay Mallin/Bloomberg via Getty Images

    Chapter 3page 73: @ Bloomberg via Getty Images; @ Bloomberg via Getty Images

    Chapter 4page 100: @ KP Maclane/Brian Woodcock

    Chapter 5page 127: @ Bloomberg via Getty Images; page 137l. @ Willie Davis/Aravind Eye Founda-tion; page 138: @ Martin

    Chapter 6page 153: @ PRNewsFoto/Gilt Groupe/AP; page 157: @; page 161@ Bloomberg via Getty Images; page 166: @ American Apparel

    ChapterTpage 192: @ Bloomberg via Getty Images; page 205: @ Julie Dermansky/fulie Dermansky/Corbis; page 208: @ Bloomberg via Getty Images

    Chapter 8page 248: @ AP Photo/Mike Derer; page 250: @ Bloomberg via Getty Images

    Chapter 9page 259 @ Bloomberg via Getty Images; page 267 @ PRNewsFoto/Novo Nordisk/AP;page 273: @ Bloomberg via Getty Images

    Chapter l0page294: @ Proctor and Gamble; page298: @ Toyota; page 303 @ Apple Inc.

    Chapter llpage 326: @ Paulo Fridman/Corbis; page 333: @ Bloomberg via Getty Images; page 336l.@ Bloomberg via Getty Images

    Chapter 12page 345: @ PRNewsFotoiW L. Gore & Associates/AP

  • 4d

    e. f. a.urr-t"1,, tO:A&E Channel, 254, C-279A&W All American,205, C-123ABC network, 254,C-95, C-133, C 134,

    c-27 3, C 27 s, c-27 I, C-27 9 - C -280,c,280, c-282

    Abercrombie & Fitch, C-60, C-61, C-63Aber Diamonds, 162, C-85ABP Corporation, C-97Academy Sports and Outdoors, C-50Accenture, 103,208Acer, C-182, C-192

    market share in PCs, C-191Adamson, Winery, C-393Adelphia, 354Adidas Group, C-43,C-52, C-56, C-59, C-71

    business units, C-56 C-57celebrity endorsements, C-58event sponsorships, C-7 1financial data, C-57operations, C-57-C-58outsourced production, C-58research and development, C 58sponsorships, C-58

    Adobe, C-182Advent International Corporation, C-60AerLingus,151Aerospatiale, 301Affiliated Computer Services, 2 1 8African Rhino Specialist Group, C-369Africa Sport Hunting Safaris, C-377-C-379AgFirst Farn-r Credit Bank, C 204AgroFair, C-150AIG.362Airbus, 187Air France-KLM, 276Alle gro Manufac t:ur ing, 226Allied Signal, 325Allstate Insurance, 164AIIy Financial, 264Altria Group, C-287, C-289,, 41, 98, 150, 153, 294, 303,

    330,359, c'20,c 26, c-132, c-134,c 266, c-318

    [ir.l-mor er adr antage. I 5iAmazon Instant Video, C-132, C-133Anrazon Kindle, C-29-C-30, C-32, C-193Amazon Prime Instant Video, C-135 C-136Amazon Video on Demand, C-168, C-182Ambassador Steel Corporation, C-20Ambi Pure Air Care,247AMC movie theaters, C-318America Movil, 3

    American Apparel, 176vertical integration strategy, 1 66

    American Buildings ComPanY, C-224American Express, 153, C-16, C-25American Lock,229American Red Cross, C-2.74, C-328-C-329American Youth Football, C-49Amgen,358

    employee motivation, 333Anaheim Angels,254, C 275Anheuser-Busch, 61, 7 0, I23Animal Compassion Foundation, 278Animal Planet, 136Ann Taylor Stores, 29Ansteel, C-241AOL Time Warner, 37Aplen, C-50Applebeet, C 99

    data on, C-100Apple iBooks, C-31Apple iBookstore, C-30Apple Inc., 3,7

    -8, 31, 65, 87, 90, 98, 130,).63,222,258, 301, 3s2, C-20, C-31,c 78, C-134, c-168, c-186, C-211,c 216, c-219

    App Store, C-181failure to enforce supplier code of

    conduct,259financial performance 2007 -20 I I,

    C-1B1outsourced value chain activities, 303rivalry with Google L.rc., C 180-C-181

    Apple Inc., caseApp Store, C-195challenges facing, C- 187competition in smartPhone

    market, C-187competitive Position

    personal computer industry, C-192personal media player industry, C-194smartphone market, C I s5

    concerns about Google, C-197entry into tablet computer market,

    c-792-c-r93financial performance 2007 20II'

    c-189financial performance 2012, C-I97iTunes, C-194 C-195market capitalization in 2012, C-187market share in smartPhones, C-196in PC industrl', C-190-C 192post-Steve Jobs era, C-187revenue growth, C-187rivals in PC industrY

    DellInc,C-193-C 194

    Hewlett-Packard, C- 193sales, C-187sales by operating segment, C-i90smartphone market, C- 195-C- 197Steve Jobs era

    launch ofiPhone, C-188-C 189launch ofiPod, C-188loss ofposition, C-188product releases, C-188rehired ir 1997, C-188resignation and death in 201 1, Cturnaround success, C 189

    Apple iPad, C 30, C-32Apple iTextbooks, C-30Apple iTunes, C-132, C-133,

    c-194-c 195,c-3r7Applied Productivity and Quality

    Center, 10,1App Store, C-195Aramark Food and Services, C-314Araujo Estates Wine, C-397Aravind Eye Care System, 136

    low-cost strategY, 137ArborOne, C-206, C'207ArcelorMittal, C-241', C 244ArcelorMittal USA, C-245

    earnings and revenues, C 244ARCOM, C-206Arla Foods, C-3I6Armani, 199Army and Air Force Exchange

    Service, C-50Artesa, C-397Ashworth,C 53,C 71Asia Pacific Group, C-61Asics,C15,C53ASU5, nrarket .hrre in PC.. C- lqlAtex, C-212Athleta, C-71Atlanta Bread Companl', C-99

    clata on, C-100Atlantic Rural Exposition, C-203Atlee Landscaping, C-205AI&T,216, c-132AT&T Mobility, C 195AT&T U-verse, C 134Au Bon Pain, C 97, C'99

    data on, C- 100Auburn Steel Con'rPanY, C-228Audi, 141Aulani Disney Resort and SPa, C 280Avon Products, Inc.,31, 133

    acqui:ition oiTiffanl' C-85business ethics, 73financial statements, I 13-1 16



  • l-2 Company Index


    BackRub, C-169Baidu, C-179Baja Fresh, C-123B&Q,272Bank of America, 160, ).62, 220, 264Bank of America/Merrill Lynch, C-77Baosteel, C-241Barker Steel Company, C-20Barnes & Noble, C-20, C-26, C-31Baseball Factory, C-49BASR 41, 124Bass Pro Shops, C-50Bath &BodyWorks, 164Bayonne Packaging, Inc., case

    company history, C,359-C-360equipment, C-364income statement, C-361management by walking around, C-359,

    c-360-c-368operations, C-365-C-366order flow, C-364quality control problems, C-360revenue recognition, C-360sales management problems, C-362-C-365scheduling, C-366 C-368setup and run tim e, C,362value of shipments, C-363

    BBC Worldwide, C 130Beaird-Poulan, 225Beam Inc.,229Beaulieu, C 397Bebe Stores, C 72Bell helicopters, 229Ben & |erry's, 279, C-377Benchmarking Exchange, 103Benchnet, 103Beringer Vineyards, C 397Beringer Wine Estates, C 399Berkshire Hathaway, 3, 23 IBernard L. Madol[ lnvestment

    Securities, 264investment fraud, 265

    Best Buy, 61, 145,325,334, C,20, C-23,c-t32, c-r82

    Best Buy Cinema Now, C-132Best Practices, LLC, 103Bethlehem Steel Corporation, C 228Bic, 128Birmingham Steel Corporation, C 228BJ's Wholesale Club, C-20, C-317

    description, C-23differentiating features, C-23-C-24financial data, C 24marketing and promotion, C-25membership, C-24-C-25operations, C-25product offerings, C-23

    Black & Decker, 225

    Blockbuster, C-132, C-135Blockbuster Express, C- 132Blockbuster@Home, C- 135Blockbuster Online, C-133Bloomingdalet, C-74Bloomingfoods Coop, C- 150Blue Coral Seafood Spirits, 253Blue Nile, Inc., C-88

    description, C-93BMW AG, 7 ,2s, 130, 14t, 146, t80,276Body Shop, 279Boeing Company,301Boeschen Vineyar ds, C-397Bogner, C-53Bombardier, 225Bonefish Gr1lI,252Bosch, 130Boston Beer Company, 7 0, 1 62Boston Consulting Group, 293Boston Marathon, C-58Bouchaine Vineyards, C-397Bowman Companies, C-202Brattleboro Food Co-op, C-150Briggs & Stratton, 128Bright House Networks, 169Brinker International, C- 100Bristol-Myers Squibb, horizontal acquisition

    strategy,161British Airways, 151, 328British Petroleum, 330, 362British Steel, C-228British Telecommunications, 216, 27 IBroadcom, 300-301Brother International, C-2 I 8Bruegger's, data on, C-100BTR,243 244Bugati, 133Buick,305Bulgari, C-86

    description, C-92-C-93Burberry, 199, C-77Burger King, 301, C-97, C-318Burghy,220Burtt Bees,272

    corporate social responsibility, 273Business for Innovative Climate and Energy

    Policy coalition, C-328Business Roundtable, 270Butter Lane Bakery, C-33BYD,170

    rCabela's, C-50Cadbury, 250, C-290, C, 292CADE Winery, C-397Cadillac, 141,305Cain Vineyard and Winery, C 397Cakebread Cellars, C-397

    California Association of Wine Growers,c-396

    Cahfornia Pizza Kitchen, C-99, C-290data on, C-100

    California Sustainable WinegrowingAlliance, C-396, C-397, C-399

    California Tortill a, C - 123Callaway Golf Company, 89Calphalon,230Calvin Klein, C-Iz, C-77Campbell Soup Company, 130, C-15Canada and North American Foodservice,

    c-290, c-297, C-294Cannon Gun Safes, C-15Canon, 202, 297, C-15, C-273, C-218Capital One,325Caracol, C-130Carlson's Restaurants, C- 102Carrabbat Italian Grill, 252Carrefour, I07, C-260Carrier,253Cartier, i36, 799, C-77, C-86, C-93, C-94Carvel Ice Cream, C-124Casio, C-15Castrol, 193Caterpillar, 29CBC Steel Buildings, C-224CBS Television, C-130Cerberus Capital Management, 357Cessna,229CGA, Inc., 136Champion, C-53Chanel, 7, 71, C-78Charels Schwab, 130Charter, C-132, C-134Chateau Boswell Winery, C-397Chateau Montelena, C-397Chateau Ste. Michelle, C-399Chattaronga Safaris, C-379-C-380Cheeseburger in Paradise, 253Chery Automotive Company, Ltd., C-254Chevrolet, 305, C-253Chevron,30lCheq. Volt, 280Chick-Fil-A,278Chicot, 164Children's Hospital, C-19Chili's Bar and Grill, C-99

    dataon,C 100Chipotle Mexican Grill, C-99

    data on, C-100Chipotle Mexican Grill, case

    acquired by McDonald's, C-l l5advertising, C-120-C-12Ibrand awareness, C-121branding, C-l2Icompanyhistory, C-l14 C l15compensation, C-120competition for

    Moe's Southwest Grlll, C-124

  • Qdoba Mexican Grll, C-124-C-125Taco Bell, C-123-C-124

    corporate culture, C-120customer loyalty program, C- 121divested by McDonald's, C- I 15financial performance, C- I 1 5-C- 1 l6growth since 1993, C-ll4hiring practices, C-120initial public o


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