crafting collaboration

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1 Ready to Inspire / December 2012 CRAFTING COLLABORATION Cindy Chastain @cchastain InspireConference 2012 Leiden, Netherlands

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Many design and development processes are created with the purpose of communicating how stuff gets done without deep consideration of what will make the work better. And that's a problem. In a digital space of increasingly complex problems, real innovation requires a focus on integrating disciplines in the right place and the right time. And craft, by extension, is no longer just about the deep knowledge and skill one brings to a discipline, like interaction design or coding, but about how our work is influenced by voices and perspectives beyond our area of expertise. Having conditions that facilitate the potential for those sublime encounters where something great is decided or learned or invented will not only enhance our craft but take the design to a better place. But how do we get there? This talk will reflect on the challenges of supporting collaboration and craft in a business context as well as some ideas about how to bring about change.

TRANSCRIPT

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1Ready to Inspire / December 2012

CRAFTINGCOLLABORATION

Cindy Chastain@cchastain

InspireConference 2012Leiden, Netherlands

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WHO I AM

sketch artist, cinematographer, screenwriter, furniture maker, teacher, experience designer, mother, strategist, piano player, business consultant

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3Ready to Inspire / December 2012

sket

ch a

rtist

cinem

atog

raph

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scre

enwrit

er

furn

iture

mak

er

teac

her

expe

rienc

e de

signe

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mot

her

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tegi

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pian

o pl

ayer

busin

ess

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nt0

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A BETTER REPRESENTATION OF WHO I AM

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sket

ch a

rtist

cinem

atog

raph

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scre

enwrit

er

furn

iture

mak

er

teac

her

expe

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e de

signe

r

mot

her

stra

tegi

st

pian

o pl

ayer

busin

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cons

ulta

nt0

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AREAS OF EXPERTISE (E.G. SOLID CRAFT)

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What does “craft” mean, anyway?

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The thoughtful and consistent application of mastered practices.

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HOW TO GET IT

practice (lots of it)

guidance

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HOW TO KNOW WHEN YOU HAVE IT

• You've internalized an approach

• Decisions are well-judged and come quickly

• The work is of a consistent high quality

• You can teach it to someone else

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How many of you have mastered your craft?

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idea

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idea

launchv2

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idea

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idea

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idea

launch

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idea

launchv2

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stuff around intangiblesand constant iteration

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InformationArchitect

Strategist Interaction/visual designer

Developer

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ARRIVING AT

Website!

AN END PRODUCT

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event

BUT HERE’SWHERE WE ARE NOW

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intangiblecomplexalways changing

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WEBSITES ARE NOT SHOES

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In a digital space, craft is not just about mastering a practice or a set of skills; it’s also about how we think and how we collaborate.

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Tip #1: Start being craft-ful in your thinking

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Your craft is clearly a product of your thinking.  

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uncritical/divergent

critical/convergent

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What I’ve noticed

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KEY

• Find ways to move between uncritical/divergent and critical/convergent modes.

• Always ask yourself if you’re iterating enough.

• Don’t be a hammer looking for a nail.

TAKEAWAYS

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Tip #2: Look beyond your discipline

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You are no longer your own best resource.  

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InformationArchitect

Strategist Interaction/visual designer

Developer

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InformationArchitect

Strategist Interaction/visual designer

Developer

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InformationArchitect

Strategist Interaction/visual designer

Developer

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InformationArchitect

Strategist Interaction/visual designer

Developer

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38Ready to Inspire / December 2012

KEY

• Know when to step forward, know when to step back.

• Integrate others into your process.

• Proactively seek input from others outside of your discipline.

• Trust the ability of others to create with you.

TAKEAWAYS

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Tip #3: Give in toconstant learning

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Iteration and constant learning are like the carpenter’s plane of a digital product.

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DESIGN & BUILD & ITERATE MEASURE & REFINE

EXPERIENCE STRATEGY DESIGN TECHNOLOGY ANALYTICS

DISCOVER & PLAN

DESIGN PROCESS

Learning Learning Learning Learning

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DESIGN & BUILD & ITERATE MEASURE & REFINE

EXPERIENCE STRATEGY DESIGN TECHNOLOGY ANALYTICS

DISCOVER & PLAN

DESIGN PROCESS

What is it? How does it work?

How do webuild it?

How is itperforming?

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THE DESIGN SPRINT

SKETCH/ WIRERAME

PROTOTYPE

OR DEVELOP

TEST

REFINE

PREPARE & CONCEPT

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MUTIPLE DESIGN SPRINTS

Sprint 1 Sprint 2 Sprint 3 Sprint 4

New learning New learning New learning New learning

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OVERLAPPING DESIGN & DEV SPRINTS

Sprint 1 Sprint 2 Sprint 3 Sprint 4

UX

Dev

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KEY

• Go deep (in a reasonable time)

• Shift your mental model of process from linear to iterative.

• Be flexible and adapt to new inputs along the way.

• Be prepared to change up your approach as technology changes.

TAKEAWAYS

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Tip #4: Find ways to incite change

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Preserving craft requires setting up the right conditions.

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ORGANIZATIONAL ROADBLOCKS

• Non-agile project management approaches

• Budgets that count resource hours

• Space that doesn’t facilitate communication and collaboration

• Management that doesn’t encourage learning

• Siloed team structures

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Open design reviews

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Integrated, cross-pollinated team structures

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Flow time

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KEY

• Rethink your team structure

• Create a culture of creativity

• Give people time to work

• Be flexible enough to change when it’s needed

TAKEAWAYS

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The thoughtful and consistent application of mastered, yet evolving practices in collaboration with other disciplines.

A NEW DEFINITION OF CRAFT

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Thanks!

Cindy Chastain@[email protected]