What is a User Interface? It’s NOT JUST… Bu9ons Blocks Forms Controls Images NavigaBon
What about Text, Language, Words, Messages?
Design for EMOTIONS
Remember!
IT IS NOT COMPUTER TALKING TO A COMPUTER.
USERS ARE HUMAN. MESSAGES SHOULD BE HUMAN TOO!
End-users can be easily embarrassed or frustrated, first with committing an error, and then facing a cold, blunt error message. Let’s “reward” them with “designed” messages that really contribute – at least to their moods.
How do I design User Interface Messages?
1 KNOW YOUR AUDIENCE.
2 WIT, HUMOR, PUN, FLATTERY, SARCASM, METAPHORS – ALL THE SMARTS!
3 RUN IT BY USERS. ITERATE, TEST, REPEAT.
In case your Internet connecBon is slow and there’s a great amount of file transfer pending, Dropbox asks you to grab a Snickers!
DROPBOX
While registering for Yahoo Mail, if you mistakenly enter a birth date that’s in future…
YAHOO
Balsamiq Mockups helps you prepare Dinner if you reach out their “Help” menu.
BALSAMIQ
Etsy calmly asks you a rhetoric, if you start a conversaBon and have only your Email address. The “again” part is a killer!
ETSY
GMail throws exclamaBon back to you when you try punctuaBon in your user name.
GMAIL
Fla9ery is indeed beauBful, proves Buffer.
BUFFER
Snooze enough? Now wake up! Hootsuite knows of our mulB-‐tab browsing habit.
HOOT SUITE
iContact shows “crazy” upside-‐down behavior if you try to visit a page that’s not there!
iCONTACT
Craigslist shouts about Craig’s inability to match your typing speed, when you over-‐enthusiasBcally enter items.
CRAIGSLIST
Expedia is direct and prompt – nice example of persuasion technique.
EXPEDIA
Even the Captcha is relevant to the pladorm – either a celebrity or movie name. Wonderful connect.
IMDB
This post describes the humor angle Everyday uses for their registered users.
EVERYDAY
On changing password, Twi9er shouts “Woo hoo” and reminds you of the number of applicaBons that “spy” on you with your approval of course. (Spy is the word I would have designed here actually!)