craghoppers aw13 media kit - for or

OR WinteR MaRket Media kitCraghoppers World Travel Clothing

Booth #40165www.us.craghopers.com

introducing new Lines for Fall/Holiday 2013 and More for Spring/Summer 2013

table of Contents

• intro/Overview

• Spring/Summer 2013 Highlights

• news Release: Craghoppers timeless tribute to english Roots: Heritage Collection 2013

• news Release: new Versatile Stretch designs in active Outdoor Line

• news Release: Bear Grylls Returns to tV, introduces new Line of Gear

• Craghoppers: History, technology, environmental Responsibility

For press inquiries, photography, interviews, information, review samples, expedition outfi tting and panel review:

Steve [email protected]: 612-839-9730

For wholesale inquiries, sales, partnerships and promotional opportunities:

Company Contact:Lindsey HayesPRESIDENT, NORTH [email protected]: 603-379-2378

CRaGHOPPeRS SPRinG/SUMMeR 2013 HiGHLiGHtS

editor note: Working on short lead spring and summer stories? Visit Booth 40165 to see samples of NEW NosiLife Insect Repellent Clothing and NEW SolarShield® Zinc Oxide UV protective clothing line. Together these technologies represent the most comprehensive collection of protective travel clothing available today. Contact Steve Gill for more information: [email protected], or 612-839-9730.

neW nosiLife travel Clothing Collection - Craghoppers introduces the most extensive, high-performance range of travel clothing yet. The new NosiLife range combines insect repellent protection and an expanded line of casual lifestyle and serious travel performance clothing.

neW SolarShield® Zinc Oxide Sun Protective Clothing - SolarShield® Zinc Oxide clothing is brand new for the Spring/Summer 2013 season. All garments featuring the SolarShield ZnO treatment help protect against the affects of UVA rays, UVB radiation and long-term skin and fabric damage by the sun.

neW active Outdoor Four-Way Stretch Collection - Innovative cuts, smart paneling and body mapping are combined to maximize freedom and offer a full range of movement. In addition to fabrics such as Gore-Tex® for breathability, Craghoppers active apparel also features AquaDry, a proprietary water proofi ng treatment.

CRaGHOPPeRS FaLL/HOLidaY OVeRVieW

Craghoppers World Travel Clothing’s Fall/Holiday 2013 arrives with an all-new 2013 Heritage Collection, extensive and updated Active Outdoor line as well as the Bear Grylls by Craghoppers collection of performance apparel – just in time for Bear’s return to U.S. televisions everywhere.

neW FOR 2013:

Heritage: The all-new 2013 Heritage collection seamlessly blends more than 40 years of experience in outerwear design, waterproof membranes, seam taping and technical detailing with an inspired nod to classic English country aesthetics. The end result is a range that offers unparalleled performance and timeless style.

active + Classic Outdoor: Introducing Craghoppers’ new revived line of classic Kiwi jackets, which maintain all the reliable waterproof protection consumers expect, but with extra breathability and comfort. For those who prefer to pack only what’s needed, valuing weight and functionality; the Active and classic range is designed to be streamlined with ergonomic stretch and bodymapped seam lines, wind-resistance and unbeatable waterproof technology.

Bear Grylls by Craghoppers: World-renowned survival expert Bear Grylls returns to television this year in NBC’s “Get Out Alive” – and showcases new introductions as well as favorite performers from the Bear Grylls by Craghoppers collection.

PRESS CONTACT: Steve [email protected]

Craghoppers Pays tribute to english Roots: introducing 2013 Heritage CollectionCountry Style, Urban Updates and High Tech Performance in One Collection

SaLt Lake CitY Outdoor Retailer Show, Jan. 2013 – Thanks to television sensation “Downton Abbey,” the classic English country look has never been higher profi le. For Fall/Holiday 2013, Craghoppers, (Booth #40165,) the 40-year-old British outerwear leader, introduces an all-new Heritage collection that combines the best of the classic British country aesthetic with high performance outdoor fabrics and urban style detailing.

“The infl uence of classic English country is everywhere in the fashion world this season,” says Lindsey Hayes, president, Craghoppers North America. “But our Heritage Collection is more about style and substance: high performance fabrics, functional detailing or as we like to say contemporary style without compromise.”

2013 Heritage Collection Standouts include:

BroadShaw Jacket – Thanks to synthetic winter insulation and clever Hot Pockets, this jacket focuses on warmth and comfort in the harshest conditions. In addition AquaDry Membrane waterproof technology provides unbeatable weather-protection from snow and rain. (Men’s)

Mayman Parka – Combines traditional herringbone, a high-loft Sherpa fl eece lining for snuggly comfort and removable faux-fur hood trim together with top-fl ight rain protection by way of Craghoppers’ proprietary AquaDry Membrane Technology. (Men’s)

Castleton Long-Sleeved Shirt – Brushed cotton herringbone with polyester lining and wadding makes this shirt an essential part of any winter layering system. It features one pocket, stud-fastening center front and cuffs as well as shoulder and elbow patches. (Men’s)

Housley Jacket – Craghoppers’ AquaDry Membrane waterproof technology skillfully deployed within a flannel-look fabric makes this a style and performance standout. For additional warmth the jacket includes faux-fur trim hood and clever Hot Pockets for hand warmth. (Women’s)

Milford 3-in-1 Jacket – This stylish jacket is all about warmth without the bulk and weight of down. Craghoppers’ premium ClimaPlus synthetic insulation provides warmth while an AquaDry Membrane adds waterproof protection. Available in mid khaki and black, the jacket is perfect for fashion-forward women. (Women’s)

ikoku Women’s Jacket – There’s a retro feel to this parka-style jacket, although its weatherproof technologies are state-of-the-art. An AquaDry herringbone outer is paired with a cozy Sherpa fleece lining and fur-trimmed hood - making it the ultimate, stylish combination of comfort and warmth. (Women’s)

For current product information visit www.us.craghoppers.com

about Craghoppers World travel Clothing (www.craghoppers.com)Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoors enthusiasts, today Craghoppers is part of the $600 Million international Regatta Group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear Grylls by Craghoppers and NosiLife, the world’s most extensive line of insect-repellent clothing.

PRESS CONTACT: Steve [email protected]

new Versatile Stretch desgins in Craghoppers active and Classic Outdoor Line Innovative Introductions Combine Ultimate Waterproofi ng Membranes, ClimaPlus Insulation, Four-Way Stretch for On-the-Go Performance

SaLt Lake CitY Outdoor Retailer Winter Market, Jan. 2013 – Craghoppers (Booth #40165), the UK’s leader in outdoor apparel, returns to Outdoor Retailer Winter Market with a new, revived line of active and classic outdoor apparel designed to stretch the limits of what active gear can do. New for Fall/Holiday 2013, the Craghoppers Active and Classic Outdoor line focuses on covering every basic that has made it a fi rm favorite with outdoor enthusiasts.

“There’s no more intensive design challenge for a line than creating the perfect active outdoor winter gear and combining those with time-tested classics,” says Lindsey Hayes, president, Craghoppers, North America. “It’s of course about weather protection in unpredictable conditions but also about truly understanding fi t and how the best technical and new stretch fabrics we’re working with can guarantee an unbeatable experience for consumers.”

The new Fall/Holiday 2013 Craghoppers Active and Classic Outdoor line is designed for people who don’t stand still and don’t want to sacrifi ce style for performance. Technical fabrics and contoured cuts combine to optimize freedom of movement for hiking, running and other winter pursuits. The smart use of Craghoppers’ proprietary ClimaPlus insulation in many designs helps to minimize bulk and create a streamlined silhouette popular with consumers today. Waterproof fabrics and weatherproofi ng throughout the line include AquaDry and GORE-TEX® technologies designed to shrug off showers and keep wearers comfortably protected from the elements.

Craghoppers’ wide range of outdoor apparel is meticulously designed, rigorously tested and made from fabrics that include fair trade, organic cotton, merino wool and technical fi bers treated to withstand bacteria, water and harmful UV rays from the sun.

Sure-fi re Consumer - and Retailer - Favorites in the Active and Classic Outdoor Line Include:

adrik Jacket – A combination of tough fabric, two-way stretch and AquaDry Membrane waterproof technology means this active jacket is ready for anything. Available in royal navy/dark blue wave and black pepper/black, the jacket has two waterproof zipped lower pockets and two zipped inner pockets as well as a brushed chin guard. (Men’s)

koji Jacket – Ergonomic body mapping and two-way stretch means the Koji moves in sync with the consumer’s body, providing a closer, warmer fit and comfort. Features include AquaDry Membrane waterproof technology, five pockets, a brushed inner collar, a zip-off hood and Hot Pockets for hand warmth. (Men’s)

kiwi Long Jacket – The same comfort and protection as Craghoppers’ crowd-pleaser, classic Kiwi jacket, but with the added advantage of a longer, 34-inch jacket length and welted chest pockets. Available in dark cedar and black, the jacket features a flattering adjustable waist and hem as well as pockets that fit any hiking or trail map. (Men’s)

Jenica Jacket – The Women’s version of the men’s Adrik jacket, the Jenica combines active stretch, articulated elbows, ergonomic cuffs and one-handed hood adjusters for a fast-moving jacket with wet weather-protection care of Craghoppers’ proprietary AquaDry Membrane waterproof technology. (Women’s)

kimiko Jacket – A lightweight jacket that uses insulating down to provide exceptional winter warmth, supported by clever SmartDry technology to repel rain and snow. Available in bright purple, deep indigo and black, the lightweight jacket has three pockets, an adjustable hem and elasticated binding at cuffs. (Women’s)

ishi Hooded Jacket – A hybrid jacket that blends core body ClimaPlus insulation with a windproof layer that features SmartDry technology to repel rain and snow. The flattering jacket, available in deep indigo and bright purple, is as perfect for three-season outdoor activities as running to and from exercise class or the gym. (Women’s)

For current product information visit www.craghoppers.com.

PRESS CONTACT:Steve [email protected]

Bear Grylls Returns to tV, Launches new Gear Collection Star of New NBC Show ‘Get Out Alive’ Introduces Expanded Line of High Performance Jackets, Shells, Pants, Layering Systems

SaLt Lake CitY, Outdoor Retailer Winter Market, Jan. 2013 – It’s a busy year for Bear. World renowned explorer, Chief Scout and outdoor survival expert Bear Grylls returns to U.S. television in 2013 – and introduces new additions to his must-have Bear Grylls by Craghoppers performance apparel line.

NBC’s “Get Out Alive” will air this summer, but visitors to Outdoor Retailer Winter Market can preview ultimate performance jackets, pants and shirts from the Bear Grylls by Craghoppers Fall/Holiday 2013 collection right now. All items are designed and fi eld-tested by Bear himself and manufactured to Craghoppers’ exacting, high-performance standards.

“The gear we develop with Bear is some of the toughest and most effi cient outdoor clothing in the world,” says Lindsey Hayes, president, Craghoppers, North America. “It’s also the same performance jackets, versatile soft shells, quick dry pants and warm layering items that you’ll see Bear put through its paces in his TV adventures. We’re sure the line is going to be an even bigger hit with fans and outdoor enthusiasts alike this year.”

Bear doesn’t put his name on any zipper, fastener or fabric from the Bear Grylls By Craghoppers collection that he hasn’t tested himself during extreme TV shoots or in his personal travels. The expanded 2013 line includes lightweight downs that travel, pack and perform superbly plus a carefully curated range of items made from premium fabrics, reinforced for durability, and clever details such as storm-proofed cuffs, seams and fasteners.

Bear Grylls 2013 Fall/Holiday Line key Sample Products:

Bear expedition Gore-tex Jacket – The Expedition Jacket employs a two-layer, Gore-Tex performance shell for the ultimate in waterproof protection. Abrasion-resistant pack patches add durability where it’s needed most and a two-way hood adjustment plus technical contrast design place it at the pinnacle of performance.

Bear Mountain Jacket – This technical, streamlined jacket meets Bear’s high standards for performance wear. AquaDry waterproof protection, abrasion resistant pack patches and adjustable hood, cuffs and hem offer comfort plus adjustable protection against driving rain and cold.

Bear trek Long Sleeved Shirt – A Bear Grylls by Craghoppers favorite, the superior wicking performance for active wear, tactical stretch panels for maximum range of motion, SolarShield UV protection and convenient Wash & Wear construction make the Trek shirt the ultimate in action adventure shirts. Available in black pepper, metal and dark khaki.

Bear Long Sleeved Base top – When moving at Bear’s pace, adventurers need a baselayer that is guaranteed to quickly wick away moisture to keep wearers comfortable in the toughest conditions. The Base Top is designed to do just that. In addition, it’s Wash & Wear construction means zero-hassle care for ready-to-go wear.

For current product information visit www.craghoppers.com or www.beargrylls.com.

about Bear Grylls (www.beargrylls.com)

Bear Grylls is one of the world’s most renowned adventurers of recent years. Now a world traveler, adventurer and TV personality, Bear served with the British SAS from 1994 to 1997. In 1996 he broke his back in three places from a free fall parachuting accident but survived and went on to become the youngest British person to climb Mount Everest in 1998. In 2003 he led the first unassisted crossing of the frozen North Atlantic in an open, rigid, inflatable boat. Four years later he became the first man to fly a powered paraglider higher than Mount Everest. In 2008 he led an expedition to climb one of the most unclimbed, remote peaks in Antarctica in aid of Global Angels and to raise awareness of the potential of alternative energies. In 2009 he was voted Chief Scout and figurehead to more than 500,000 boy scouts in the U.K.

the Craghoppers Story

the HistoryCraghoppers was born in 1965 in West Yorkshire, England, the brainchild of people who loved the outdoors and wanted no-nonsense, affordable outerwear that performed and traveled exceptionally well. Prototypes were meticulously designed and rigorously hand tested from the beautiful British Peak District to Mount Everest. Today, Craghoppers is part of the Regatta group, one of Europe’s leading outdoor products retailers and is sold worldwide in 26,000 retail outlets and 30 countries, but the same philosophy and testing process is more important than ever. The brand and production process remains hands-on, with new designs sent out to lakes, mountains and streams to test exactly how each garment stands up and which features could be tweaked to make them even more user-friendly and real-world practical.

Craghoppers has always been about a love of the outdoors and the experience of travel. The company’s designers and R&D specialists travel the world, seeking inspiration, new technologies and fabrics and then put them to use in the creation of gear and accessories that perform under the toughest conditions. The formula has made Craghoppers Britain’s leading authority in outdoor, travel and adventure clothing and a major seller worldwide.

nosiLifeCraghoppers insect repellent clothing technology, providing comprehensive protection against mosquitoes, ticks and other biting insects.

The Technology

Everything produced under the Craghoppers or Bear Grylls by Craghoppers lines are meticulously planned. Innovative technologies, leading design-treatments and premier production processes are all employed to ensure the kind of attention to detail and real-world practicality that help Craghoppers stand out in an ultra competitive industry.

insulationIt comes in many shapes and sizes to fit every adventure. Garments include incredibly lightweight microfleece for emergency layering, natural down for nighttime freezing and boucle fleece for a super-soft alternative to wool.

SmartdrySmartDry Nano technology locks water repellant properties into fabric that ensures spills and water run right off. The technology is one of the first to offer repellency without the use of environmentally damaging flucorocarbons.

GORe teXGORE-TEX® Membrane is at the heart of all GORE-TEX® garments. It is completely wind and waterproof, but permeable for water vapor (perspiration). The GORE-TEX® Membrane contains more than 9 billion pores per square inch. An oleophobic (oil hating) substance is then targeted to prevent contamination from things like body oils and insect repellents. Every new GORE-TEX® product prototype is put through a rigorous series of tests in the Gore testing labs before final certification.

antibacterial Fabric finished with an anti-bacterial treatment prevents odor from perspiration.

SolarShield Zinc Oxide UV ProtectionSolarShield ZnO technology employs a safe, skin-friendly and residue-free zinc oxide treatment applied to the garments’ fabric during manufacturing. The end result is a shirt, pair of shorts or top that absorbs UVB radiation and 70 percent of the sun’s UVA rays, scattering the remainder away from the wearer. SolarShield provides UPF 20-40+ protection in cottons, linens and other fabrics.

SolardrySolarDry fabric provides essential protection from the sun’s harmful UV rays. Fabrics are tested in every color to ensure that they meet a minimum UPF 40+, the international standard for clothing to be considered truly protective. The Ultraviolet Protection Factor (UPF) of a garment is the level of protection it gives against harmful UVA and UVB radiation. UPF’s are calculated by measuring the amount of harmful UV radiation that passes through the fabric.

Environmental Responsibility

All Craghoppers products are designed and manufactured with as little environmental impact as possible.

Fair Trade CottonAll products are made from Fair Trade certified cotton products. The Fair Trade mark appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal. Fair Trade certification guarantees a fair and stable price for small-scale cotton farmers - whatever the state of the global market.

Organic CottonAs part of Craghoppers commitment to the environment, production processes are being changed to use only organic cotton farmed without the use of potentially harmful pesticides and toxins.

Merino Wool Many Craghoppers products use natural Merino Wool, which provides exceptional performance under many conditions, stays warm when wet and has natural anti-microbial properties.

craghoppers aw13 media kit - for or

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