SPRING/SUMMER 2012 MEDIA KITCraghoppers  World  Travel  Clothing

Press Release: Craghoppers Returns to OR With Bugs, Bear and Bold Designs

Press Release: Bear Grylls by Craghoppers Line Gets Survival Ready Update

Press Release: World Exclusive Intro: NosiLife Permanent Insect Repellent Clothing

Press Release: Craghoppers Expands Four-Way Stretch Designs for 2012 Spring Summer

Press Contact: For photography, shooting assistance, interviews, information:

Steve GillCOMMUNICATIONS612. 839 9730steve@ghost-pr.comtwitter: ghostcomm

Company Contact: For wholesale inquiries, sales, partnerships and promotional opportunities:

Lindsey HayesPRESIDENT, CRAGHOPPERS NORTH AMERICA603.852 0786lhayes@craghoppers.com

Press Contact:Steve GillCraghoppers612 839 9730steve@ghost-pr.com

Craghoppers Returns to OR With Bugs, Bear and Bold DesignsCraghoppers Offers Chocolate Covered Bugs, Photo “Opps” with Bear Grylls; Full Lines

of Bear Grylls Gear, NosiLife Insect Repellent Clothing and Stretch Active Wear

Salt Lake City, Utah, Outdoor Retailer Summer Market, 2011 – Visitors to the Craghoppers booth (BOOTH #41165) at this year’s Outdoor Summer Retail Market are getting the chance to eat with Bear Grylls. Well sort of. The outdoor apparel brand, the largest in the U.K., is feeding attendees real, chocolate-covered bugs inspired by Bear’s world travels as they check out new lines from Bear himself, plus the world’s only permanent insect repellent clothing.

“Visitors can also get a chance to snap a personal photo with Bear – in cardboard cut out form,” says Lindsey Hayes, president, Craghoppers North America. “Think of the cut out like a stunt double, if he should ever even need one, that is.”

Craghoppers will also hold a silent auction of limited-supply Bear Grylls-signed gear to raise funds for the US Scout Association, one of Bear’s causes as Chief Scout worldwide. Bids will close at noon on Saturday August 6.

In addition to Bear Grylls fun, Craghoppers will be unveiling a full line of innovative introductions to the United States market including:

An expanded offering of Bear Grylls by Craghoppers lightweight jackets, shells, pants, shorts, base tees and layering topsNosiLife, the world’s only permanent insect repellent clothing, which uses Permethrin as an active

A comprehensive line of four-way stretch active outdoor apparel also featuring AG-TEC™, Craghoppers’ proprietary silver yarn, all-natural anti-microbial treatment for active wear garments

In the NosiLife range of insect-repellent clothing, Craghoppers is also introducing a new collection of lifestyle designs for women, men and children featuring summer dresses, fashionable tops, skirts, crop pants, polo shirts and long sleeved travel shirts.

“It’s a busy, creative and exciting year at OR for Craghoppers,” adds Hayes. “There are a lot of new designs featuring clever cuts and panels for unrestricted movement, our new anti-microbial treatment,

Visit Craghoppers at Booth #41165 or learn more at www.craghoppers.com.

About Craghoppers World Travel Clothing (www.craghoppers.com)

Craghoppers is the largest outdoor apparel brand in the United Kingdom and part of the $600 Million International Regatta Group with 20,000 stores in 30 countries. Craghoppers was created in England more than 40 years ago and launched in the United States in 2011. The U.S. lines include products for hiking, climbing, camping and all kinds of recreational travel as well as NosiLife, the world’s only permanent insect repellent clothing and Bear Grylls for Craghoppers. The Bear Grylls line includes performance gear

explorer, Chief Scout and star of Discovery Channel’s Man Versus Wild TV Show.

Press Contact:Steve GillCraghoppers612 839 9730steve@ghost-pr.com

Bear Grylls by Craghoppers Line Gets Survival Ready UpdateNew Outdoor Shells, Jackets and Pants Field Tested by Bear Grylls, World Explorer

Salt Lake City, Utah, Outdoor Retailer Summer Market, 2011 – When you’re out in the wild surviving on your wits, the right gear is critical. Just ask world explorer and star of Discovery Channel’s Man vs. Wild TV show, Bear Grylls. After seven seasons of adventures, he knows a thing or two about the importance of good, technical gear and puts it all into the new Bear Grylls for Craghoppers Spring/Summer 2012 line. (Craghoppers Booth #41665).

The Bear Grylls by Craghoppers spring/summer 2012 line features technical, high performance and high style jackets, pants and tops produced by Craghoppers, the UK’s largest outdoor apparel brand

now available in Survival Orange and the Freedom Jacket in Acid Green for 2012 as well as the high performance Trek Shirt and Survivor Shorts, modeled on Bear’s iconic Survivor Trousers from the TV show.

“When it comes to putting yourself and your gear through the toughest tests and challenges, there’s probably nobody more capable or experienced than Bear Grylls,” says Lindsey Hayes, president, Craghoppers, North America. “The 2012 spring/summer season line is just as rugged, performance-driven and detail-obsessed as Bear himself. We’re thrilled to bring it to outdoor enthusiasts in the U.S.”

Spring/summer 2012 Sample Bear Grylls by Craghoppers Designs:Bear Mountain Jacket – Now available in high visibility Survival Orange, the Bear Mountain Jacket is a rugged, waterproof, breathable jacket ideal for everyday adventures

FABRIC: 100 percent polyester with polyurethane coating and water resistant

adjusters, brushed chin guard.

Bear Freedom Jacket – A sleek, ergonomically cut, AquaDry waterproof jacket with in-built four-way stretch for maximum freedom of movement in the active outdoors.

FABRIC:FEATURES: Lined, length 30-inches, grown on hood with draw cord system,

big enough to hold an OS map, inner draw cord system hem, waterproof CF

Bear Windshield Jacket – A versatile, water repellant soft-shell ideal for the active outdoors. New for spring/summer 2012, the Bear Windshield Jacket comes in Extreme Blue but is also available in Blackpepper/Black.

FABRIC: 96 percent polyester, four percent elastane, SmartDry treated face with soft brushed back. FEATURES: Two lower & one sleeve pocket, adjustable cuffs, adjustable hem,

Trek Long Sleeved Shirt – A long-distance, ventilated and quick drying, long sleeved shirt perfect for summer hikes or more serious adventures.

FABRIC: 100 percent SolarDry polyamide supplex, 96 percent polyamide and four percent elastane stretch panels. FEATURES: Two front venting chest pockets and one left-hand side sleeve

Long Sleeved Technical Top – A stylish, technical long sleeve tee designed with moisture wicking properties for active outdoors wear.

FABRIC: 65 percent polyester and 35 percent cotton. FEATURES:

Best Selling Survivor Trousers – Bear’s signature adventure trousers, made

versatile pockets.

FABRICS: 100 percent SolarDry Polyamide Supplex, 96 percent Polyamide and four percent Elastane stretch panels. FEATURES:heel tape, tough supplex and stretch panels for unrestricted movement.

Men’s Survivor Shorts – All the technology of Bear’s signature pants in a shorter length. Perfect for a summer canoe trip.

FABRIC: 100 percent SolarDry polyamide supplex, 96 percent nylon and four percent elastane stretch panels. FEATURES: Drying loops, six pockets, three pockets

combined with stretch panels for unrestricted movement.

Bear Grylls for Craghoppers is available online at www.craghoppers.com, at www.beargryllsstore.com

or from specialty outdoor retailers.

About Bear Grylls (www.beargrylls.com) Bear Grylls is one of the world’s most renowned adventurers of recent years. Now a world traveler, adventurer and TV personality, Bear served with the British SAS from 1994 to 1997. In 1996 he broke his back in three places from a free fall parachuting accident but survived and went on to become the youngest British person to climb Mount Everest in 1998. In 2033 he

paraglider higher than Mount Everest. In 2008 he led an expedition to climb

one of the most unclimbed, remote peaks in Antarctica in aid of Global Angels and to raise awareness

500,000 boy scouts in the UK.

About Craghoppers World Travel Clothing (www.craghoppers.com)Craghoppers is the largest outdoor apparel brand in the United Kingdom and part of the $600 Million International Regatta Group with 20,000 stores in 30 countries. Craghoppers was created in England more than 40 years ago and launched in the United States in 2011. The U.S. lines include products for hiking, climbing, camping and all kinds of recreational travel as well as NosiLife, the world’s only permanent insect repellent clothing and Bear Grylls for Craghoppers. The Bear Grylls line includes

of Discovery Channel’s Man Versus Wild TV Show.

Press Contact:Steve GillCraghoppers612 839 9730steve@ghost-pr.com

World Exclusive Intro: NosiLife Permanent Insect Repellent Clothing New Technology Features Repellent Properties Fused into Yarn at Manufacture;

Available in Cotton Garments and More Lifestyle Designs for First Time in 2012

Salt Lake City, Utah, Outdoor Retailer Summer Market, 2011 – Many

and tick season in recent years. But help is at hand for outdoor enthusiasts thanks to NosiLife, the world’s only permanent insect repellent clothing – new from Craghoppers World Travel Clothing (Booth #41165).

Exclusive to Craghoppers, NosiLife clothing uses a proprietary process in which Permethrin, the active ingredient in insect repellent sprays, is fused

treated apparel, it cannot be washed out and lasts for the lifetime of the garment. Tested in Europe’s leading research facility, NosiLife technology has been proven to reduce mosquito landings by 45 percent and bites by up to 90 percent.

“The US has a major bug problem,” says Lindsey Hayes, president, Craghoppers North America. “Even in years when the numbers are

smaller, mosquitoes and ticks are a nuisance and people get sick. We designed NosiLife as a way to keep adventurers, travelers, parents and kids protected without the need for messy and potentially harmful sprays on their skin or clothing. It works from the backyard barbecue to the deep woods trails.”

plus a wider, more diverse selection of lifestyle designs to suit every taste.

Sample NosiLife Lifestyle Designs:NosiLife Men’s Harrington Jacket – A stylish, lightweight city jacket for carefree travel or a stylish weekend around town.

FABRIC: NosiLife cotton/polyester. FEATURES: Lined in classic Harrington-check, 28-inch length, self fabric

button cuff adjusters.

NosliLife Men’s Salto Polo Shirt – A casual polo great for a day at the golf course or smart casual outings.

FABRIC: NosiLife polyester/cotton pique. FEATURES:buttons.

NosiLife Women’s Evita Jacket – A fashionable lightweight jacket perfect for a summer stroll or stylish weekend travel.

FABRIC: NosiLife cotton/polyester. FEATURES:

NosiLife Women’s Flores Jersey Dress – A light summer dress with beautiful detailing and fashionable styling ideal for an outdoor evening soirée.

FABRIC: NosiLife polyester/cotton/elastane.FEATURES: V-neck, knotted detail at CF.

Sample NosiLife Technical Designs:NosiLife Men’s Long Sleeved Shirt – A high performance shirt with hidden

traveling the world.

FABRIC: NosiLife SolarDry polyamide supplex ripstop. FEATURES:

tab, drying loops, sunglasses cloth on inner placket.

NosiLife Men’s Mendoza Zip Top – A short sleeved technical top with moisture wicking technology and jersey-feel fabric as great for a day hike as a weeklong backpacking trip.

FABRIC: Performance NosiLife cotton, polyester, elastane jersey. FEATURES:

NosiLife Men’s Cargo Trousers – Nine-pocket SolarDry cargo pants that will hold a wallet and keys as well as anything else the adventure requires.

FABRIC: NosiLife SolarDry polyamide.FEATURES:heel tape, elasticated waist at sides, dry bag and mobile phone holder in cargo pocket.

NosiLife Women’s Darla Long Sleeve Shirt – A perfect, protective and stylish travel shirt that packs small and emerges looking great and ready for action.

FABRIC: SolarDry polyamide supplex ripstopFEATURES: Lightweight, quick-drying properties, cooling SolarDry collar,

Blue, Mushroom, Retro Pink and Sea Salt.

NosiLife Women’s Catalin Skirt – A comfortable and fashion friendly longer skirt with SolarDry technology ideal for lounging or hiking at the lake.

FABRIC: NosiLife SolarDry supplex polyamide. FEATURES:

NosiLife permanent insect repellent clothing from Craghoppers World Travel Clothing is available online at www.craghoppers.com or from a growing number of specialty outdoor retailers soon.

About Craghoppers World Travel Clothing (www.craghoppers.com)Craghoppers is the largest outdoor apparel brand in the United Kingdom and part of the $600 Million International Regatta Group with 20,000 stores in 30 countries. Craghoppers was created in England more than 40 years ago and launched in the United States in 2011. The U.S. lines include products for hiking, climbing, camping and all kinds of recreational travel as well as NosiLife, the world’s only permanent insect repellent clothing and Bear Grylls for Craghoppers. The Bear Grylls line includes

of Discovery Channel’s Man Versus Wild TV Show.

Press Contact:Steve GillCraghoppers Communications612 839 9730steve@ghost-pr.com

Craghoppers Expands Four-Way Stretch Designs for 2012 Spring Summer U.K.’s Largest Outdoor Apparel Brand Launches New Line for Maximum Mobility,

Introduces AG-TEC™ Silver Yarn Anti-Microbial Treatment

Salt Lake City, Utah, Outdoor Retailer Summer Market, 2011 – Craghoppers, the United Kingdom’s largest outdoor apparel brand (Booth #41165), arrives at Outdoor Retailer summer market with an expanded U.S. line of outdoor gear designed and engineered for maximum freedom of movement and long life active comfort.

“Craghoppers was created by climbers not copywriters,” says Lindsey Hayes, president, Craghoppers North America. “We’ve spent 40 years in Europe studying, testing and tweaking how garments really move and perform in all kinds of situations. Our new line offers our most advanced active performance yet plus new innovations such as AG-TEC™ to keep active clothing fresh longer.”

The Craghoppers spring/summer 2012 line uses innovative cuts and smart paneling in jackets, pants, base tees and lightweight layers

of movement when climbing, hiking, running or walking. In addition to fabrics such as Gore-Tex®

water protection, the new line also introduces AG-TEC, a new, natural anti-microbial treatment.

In AG-TEC garments, silver yarn is incorporated

longer even during active outdoor activities.

Sample Items: Craghoppers Spring/Summer 2012 Line:

Men’s Iguazo Jacketunrestricted freedom of movement in a waterproof protective jacket.

FABRIC: Polyester mechanical stretch with 2.5 layer laminate backing. FEATURES:cord stopper and back draw cord adjuster plus three waterproof pockets (two

adjusters and full stretch.

Men’s Capa T-shirt – A great base layer for active outdoor adventure and made from a moisture wicking polyester blend the Capa Tee features Craghoppers’

and quick-drying properties, the Capa is available in White, Neon Red, Strong Blue and Larch Green.

Men’s Kiwi Pro Stretch Trousers – The do anything, anytime pants. Rugged, breathable, SolarDry pants ideal for trail running on a cool spring morning or all day wear in even unpredictable conditions.

FABRIC: Stretch nylon, stretch polyamide. FEATURES:elasticated waist at back, removable sunglasses wipe in side pocket.

MEN’S

WOMEN’S

Kiwi Pro Stretch Shorts – Superb summer performers with all the stretch needed for complete freedom of movement whatever your adventure. Made

FABRIC: Stretchpolyamide FEATURES:

Women’s Buenos 2.5 Layer Jacket – Designed with contoured lines to create

waterproof protection and great technical styling.

FABRIC: Mechanical stretch polyester with 2.5 layer laminate. FEATURES:

cuff adjusters, full stretch.

Women’s Amelita Active T-Shirt – Offering all-day moisture control, the Amelita is a technical tee featuring Craghoppers AG-TEC natural anti-bacterial treatment.

FABRIC: Polyester with permanent AG-TECFEATURES: Sporty crewneck, quick-drying properties, printed back neck label,

laundering and available in Fuchsia, Blue Violet and Black.

Craghoppers is available online at www.craghoppers.com or at a growing number of quality outdoor apparel retailers.

About Craghoppers World Travel Clothing (www.craghoppers.com)Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoors enthusiasts, today Craghoppers is part of the $600 Million international Regatta Group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear Grylls for Craghoppers and NosiLife, the world’s only permanent insect repellent technology.

The Craghoppers Story

The HistoryCraghoppers was born in 1965 in West Yorkshire, England, the brainchild of people who loved the outdoors and wanted no-nonsense, affordable outerwear that performed and traveled exceptionally well. Prototypes were meticulously designed and rigorously hand tested from the beautiful British Peak District to Mount Everest. Today, Craghoppers is part of the Regatta group, one of Europe’s leading outdoor products retailers and is sold worldwide in 26,000 retail outlets and 30 countries but the same philosophy and testing process is more important than ever. The brand and production process remains hands-on, with new designs sent out to lakes and mountains and streams to test exactly how they stand up and which features could be tweaked to make them even more user-friendly and real-world practical.

Craghoppers has always been about a love of the outdoors and the experience of travel. The company’s designers and R&D specialists travel the world, seeking inspiration, new technologies and fabrics and then put them to use in the creation of gear and accessories that perform under the toughest conditions. The formula has made Craghoppers Britain’s leading authority in outdoor, travel and adventure clothing and a major seller worldwide.

NosiLife

World exclusive technology that uses a textile impregnation process to give synthetic fabrics permanent insect repellency that lasts a lifetime of wear. NosiLife is the only permanent insect replant technology in the world and has been rigorously and independently tested by the London School of Hygiene and Tropical Medicine, the leading test authority in Europe.

This includes all temperate climates. Tropical areas where malaria is a real risk. Insect repellent is recommended with a minimum 30% Deet solution recommended for anywhere off the beaten track.

Areas where malaria is present but there is a limited risk of infection. Precautions should be taken against biting but full anti-malaria drugs may be unnecessary, chack with a travel clinic for up to date & seasonal information.

9.5 million mosquito nets: Roughly 9.5 million mosquito nets impregnated with insecticide have been distributed throughout Africa since 2000. Although they provide effective protection, some mosquitoes have already developed an increased resistance to the insecticides used.

Malaria Risk Regions

The Technology

Everything produced under the Craghoppers or Bear Grylls for Craghoppers lines is meticulously planned. Innovative technologies, leading design-treatments and premier production processes are all employed to ensure the kind of attention to detail and real-world practicality that help Craghoppers stand out.

Warm

for a super-soft alternative to wool.

SmartDrySmartDry Nano technology locks water repellant properties into fabric that ensures spills and water

GORE TEX

more than 9 billion pores per square inch. An oleophobic (oil hating) substance is then targeted to

Antibacterial

SolarDrySolarDry fabric provides essential protection from the sun’s harmful UV rays. Fabrics are tested in every color to ensure that they meet a minimum UPF 40+, the international standard for clothing to

amount of harmful UV Radiation that passes through the fabric.

Environmental ResponsibilityAll Craghoppers products are designed and manufactured with as little environmental impact as possible.

Fair Trade Cotton

products as an independent guarantee that disadvantaged producers in the developing world are

farmers - whatever the state of the global market.

Organic CottonAs part of Craghoppers commitment to the environment, production processes are being changed to use only organic cotton farmed without the use of potentially harmful pesticides and toxins.

Merino Wool Many Craghoppers products use natural Merino Wool, which provides exceptional performance under many conditions, stays warm when wet and has natural anti-microbial properties.

Bear Grylls: The FactsBear Grylls is one of the world’s most renowned adventurers of recent years. Now a world traveler, adventurer and TV personality, Bear served with the British SAS from 1994 to 1997. In 1996 he broke his back in three places from a free fall parachuting accident but survived and went on to become the youngest British person

paraglider higher than Mount Everest. In 2008 he led an expedition to climb one of the most unclimbed, remote peaks in Antarctica in aid of Global Angels and to raise awareness of the potential of alter-

to more than 500,000 boy scouts in the U.K.