Craig Nelson

New Mouth Guard◦ Soft molded form fit◦ Flavored

Athletes all need mouth guards◦ Tastes good◦ Safe◦ Custom flavors◦ Custom colors

Demographics◦ Age

10yrs-30yrs

◦ Income All levels

◦ Interests Physical activities

◦ Ability to Buy All ages with $25

Anyone who plays, football, basketball, soccer, karate, rugby, lacrosse, wrestling, etc◦ Any physical sport

Points of Difference◦ Custom colors◦ Custom flavors◦ Unique to yourself

Purchasing safety, enjoyment◦ Protects teeth◦ Mouth injuries◦ Flavored mouth

guards

Nationally distributed◦ Dunham Sports◦ Scheels◦ Eastbay◦ Footlocker◦ Wal-Mart◦ Shop-Ko◦ Target◦ Online at Nike and

Under Armor

Promoted◦ Online banner ads◦ TV-Espn, fox sports,

big ten network etc Famous college/pro

players Aaron Rodgers-WI Adrian Peterson-MN Etc

◦ Consumers see famous athletes using products

◦ Posters at athletic stores

$20-$45◦ Original mouth guards

Blueberry, grape, fruit punch flavors

Black, red, blue colors $20

◦ Custom Lemon-lime, citrus, etc

in association with Gatorade flavors

Multiple colors in mouth guard to fit yourself

$45

Price skimming◦ Athletes want the best◦ High school, collage,

pros

Unique◦ One of a kind

No other companies offer similar product

Custom flavor and color for your enjoyment

Quality is unbeatable

Easy to purchase◦ Price is reasonable

Reliable brand name company◦ ShockDoctor