craigslist marketing for real estate
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Presentation done for #vrebc April 6th 2010TRANSCRIPT
CRAIGSLIST MARKETING FOR REAL
ESTATESheri Moritz
BootCamp4RealEstate.com
@Tweal_Estate
Facebook.com/SalesTrainer
What will you learn about Craigslist1. What is Craigslist and why should you advertise your listings on Craigslist3. How to set up a FREE advertising account on Craigslist – 4. How to create a plan for marketing on Craigslist. 5. How to post an ad on Craigslist 6. Creating a Craigslist marketing campaign – 7. How to create FREE professional designed HTML ads for Craigslist 8. How to advertise an event such as an Open House or Home Buyer/Seller Tax Credit seminar on Craigslist9. How to generate consistent closing leads from Craigslist by directing traffic back to your website10. How Brokers or agents working within a recruitment incentive model can recruit on Craigslist
WHAT IS CRAIGSLIST?According to Wikipedia:
Craigslist is a centralized network of online communities, featuring free online classified advertisements – with sections
devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums.
www.BootCamp4RealEstate.com@Tweal_Estate
www.Facebook.com/SalesTrainer
Craigslist.orgOrganized by Region
• Top US Cities• States in Alphabetical Order• Canada • Asia• Americas• Europe• Other International Cities
Craigslist Information
• Blog• Factsheet• Avoid Scams• Safety Tips• Job Boards• Help Pages• ++++
Local Level View4 Key Real Estate Topics
1. Community/Events – This is a place you can list home buyer/seller seminars or an additional place to advertise open houses
2. Housing/Real Estate for Sale or Office/ Commercial – Great place to find FSBO’s
3. Services/Real Estate- Offer a free CMA, foreclosure list, short sale assistance, etc.
4. Jobs/Real Estate – Brokers can recruit on Craigslist and find tech savvy agents who are already familiar with marketing on Craigslist
Why Should I use Craigslist
Social Media Sites
• Facebook = $0• Twitter = $0 (1 possible
referral and 1 possible new agent)
• LinkedIn = $0
Craiglist Last 30 Days
• Potential $$ = $18,200• Meadowlark = $2200 CLOSED• Dawn = $3000 –BA signed• Amy = $2500 – Meeting Thur.• Lauren = $7500 – Meeting Wed.• Tim = $3000 – Sending info
• Total Cost to obtain = $0
Does Craigslist Work?
Offer Assistance
Quick Follow up is KEY!
Creating a Campaign that Works for YOU!Decide what kind of leads you
want to generate or the purpose of advertising before placing your
ads.
Is this the target you want to hit with your
marketing?
Create Account to Manage Your Craigslist Ads
Color Coding Makes Managing Easier
Post Your First Listing
Pick A Category For Your Listing
Design your ad with HTML or Text
HTML Coding from Postlets
Confirm/Proof the Ad
Craigslist will confirm your ad
What the ad will look like
Line Item Display
Don’t Spam on Craigslist
Postlets.comPostlets.com is a FREE website that anyone can go to and create professionally designed HTML ads for Craigslist, your website, Active Rain blog and more.
Postlets allows you to manage your ads and know which ones are current and which have expired.
From the home page you can copy and paste HTML with just one click.
Postlets Syndication
Postlets sends your listings out to the following websites:
• Google Base• Oodle• HotPads• Trulia• DotHomes• Zillow• Backpage• Vast• Enormo• Front Door • Others
Links and CodesPostlets provides links to share your listing on:• Facebook• LinkedIn• MySpace• Twitter • FriendFeed• + More
Postlets provides HTML code for Craigslist and a link straight to placing your ad
Postlets provides Embedded Code for you website• Small• Medium• Large
Postlets are Searchable
This is from a buyer that I sold a house to over the
weekend after she sent me an email via the Postlets that I created for Craigslist. So
not only does it create professionally designed ads for Craigslist it also creates
an album of your active listings for potential buyers
to view online.
Meetup allows you to post event on Craigslist with Professional Flyers
CRAIGSLIST MARKETING FOR REAL
ESTATESheri Moritz
BootCamp4RealEstate.com
@Tweal_Estate
Facebook.com/SalesTrainer