crank up your creativity
TRANSCRIPT
CRANK UP YOUR CREATIVITYMatt Ferree, MHR
What you think about creativityis probably wrong.
Content is Cool
What is creativity?
Action that leads to solutions that are novel, useful, and predictable
(Boone and Hollingsworth, 1990)
Seeing things that everyone around us sees while making connections that no one else has made
(Wycoff, 1995)
A process or change from what is and has been to what might be
(Singh, 1985)
Crea
tivity
Myth #1: Creativity is a trait you are born with.
An integrated view of creativity
Person
TaskEnvironment
Area of Greatest Creativity
Myth #2: Creativity means new.
OU Residential CollegesDunham CollegeHonestas, Constantia, SapientiaWe shall always live with the greatest degree of integrity, perseverance, and wisdom.
Headington CollegeExpetenda Beata Vita
Dedicated to the noble pursuits of life in mind, body and spirit.
Myth #3: Creativity happens in an elevated plan of existence, requiring intense meditation or
mind-altering substances.
For me, the environment to write the
song is extremely important. The
environment has to bring something
out in me that wants to be brought out.
It’s a contemplative, reflective thing…
Environment is very important. People
need peaceful, invigorating
environments. Stimulating
environments. - Bob Dylan
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Truth #1: Failure and risk are inherent in creative pursuits.
Truth #2: Creativity is collaborative.
Truth #3: Framing matters.
Variable: W Variable: X Variable: Y Variable: ZOption: 1 1 1 1
2 2 2 2
3 3 3
4 4
5
6
The Idea BoxWhat is the problem you need to solve?
What are the parameters/variables of the problem?
What are your options?
What combos work?
The Idea BoxWhat is the problem you need to solve? What’s for dinner?
What are the parameters/variables of the problem? Ingredients, methods
What are your options?
What combos work?
Click icon to add picture
Protein Seasoning Veggie MethodFish Thai Broccoli Grill
Steak Spicy Carrots Sautee
Hamburger Italian Fried
Chicken Soul Bake
BBQ Eat Out
Ranch
The Golf Ball Problem
The Problem with IX.
S
D O Z
K M Y
The Animal Problem
The Animal ProblemD O Z K M Y
Creativity is a skill
Creativity is invention, synthesis, duplication, and/or extension
Creativity happens in safe, relaxed, stimulating environments
Failure and risks are inherent in creative pursuits
Creativity is collaborative
Problems and questions matterCRAN
K UP
YOU
R CR
EATI
VITY
