Master Plans

Waterfront

Crawford arChiteCts was established in 1976 when leading design professionals came together to create one of the most unique firms in the industry. Our collective experience includes award-winning public assembly, commercial, hospitality, residential, sports and mixed-use projects around the world.

What sets Crawford Architects apart is an ability to create a “big-idea” that guides all aspects of a project. This skill to create landmark designs is critical to creating projects that are feasible and fully integrated and cohesive to the eye. Crawford Architects strives to create a strong “sense of place” with projects that function flawlessly. Our aim is to create distinguished architecture and urban design. We do so by listening to our clients and by fully understanding their projects’ requirements.

As an international practice, Crawford’s business model is unique in that the firm offers faster development by utilizing the time zones between their Kansas City and Sydney offices and real-time communication technology. This technology means that projects can be worked on virtually around the clock with two production shifts per day. The result is time and cost savings for our clients.

what’s thebig idea?

inspiration sketCh for darwin Convention Center

Stacey Jones is a founding member of the firm in australia and brought Crawford to the Us through the identification and delivery of the Branson Landing project. He saw the benefit in diversifying Crawford’s Sydney-based operations and the Branson project provided the impetus for that inspirational move. It was a profound stroke for the firm and one that launched the international aspirations for Crawford Architects.

David Murphy joined the firm in 2001 and led the formation of Crawford architects in kansas City. His career had been focused on large-scale, urban redevelopments often centered on an element of infrastructure or public assembly such as stadiums, arenas and convention centers. David has been instrumental in the formation of the Kansas City office and is the key to a fluid and effective trans-Pacific relationship between the Australian and US operations.

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Crawford Architects is owned & managed by its founders Stacey Jones and David Murphy. Together they form the key leadership of the business.

Kansas City

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sYdneY offiCe::Suite 100, Jones Bay WharfPirrama Road, Pyrmont Point, NSW 2009 AustraliaTel: +61 2 9660 3644Fax: +61 2 9660 3622contact: Tony Gray

PRINCIPALS::John Crawford, AIATony Gray, AIA

ESTABLISHED::1976

kansas CitY offiCe::1801 McGee - Suite 200Kansas City, MO 64108Tel: +1 816 421 2640Fax: +1 816 421 2650contact: David Murphy

PRINCIPALS::David Murphy, AIAStacey Jones, AIA

ESTABLISHED::2001

as an internationaL praCtiCe, Crawford’s business model is unique in that the firm offers faster development by utilizing the time zones between their Kansas City and Sydney offices and real-time communication technology. This technology means that projects can be worked on virtually around the clock with two production shifts per day. The result is time and cost savings for their clients.

SyDNEy OFFICE

serviCes provided::• Master Planning• Architecture• Design and Design Development• Documentation• Construction Administration• Post Occupancy Services• Building Information Modeling (BIM)• Branding & Theming• Interior Architecture & Design• Programming• Sustainable Design • Project Feasibility Studies• Site Selection• Urban Design• Zoning and Entitlements• Environmental Graphics• Graphic Design

proJeCt tYpes::• Mixed-Use & Life Style Centers• Retail & Entertainment• Convention Centers• Museums & Exhibition Design• Hospitality• Arenas• Stadiums• Training Facilities • Halls of Fame• Higher Education• Urban Infrastructure• Residential• Campus Planning

KANSAS CITy OFFICE

masterpLans

proJeCt CataLYsts…Places of Public Assembly such as convention centers, sports stadiums and arenas are rarely discrete development initiatives today but more likely to be a part of a larger vision often borne from a commercial inevitability. Consequently, these projects often spawn larger mixed-use developments and an involvement with them brings contact with ever larger, multi-faceted development opportunities.

Public assembly and sports projects are seen as catalysts for larger developments more often these days than their historical image as stand-alone facilities. The investment in their creation is often large as the all-in price-tag for a modern, professional sports stadium (45,000 seats to 70,000 seats) can exceed $1billion depending on location and fan amenities. Similarly, indoor arenas (20,000 seats) nudge up to $500million. And so do Convention Centers, Ballrooms and Conference Facilities represent enormous capital expenditures. Consequently funding often involves multiple sources often bringing private, municipal and state interests together in order to create the necessary financial deal. Single source deals are rare.

Often the facility finds itself in the midst of a broader master planned development comprising hotels, retail, residential and public infrastructure elements all brought together to derive maximum return from the investment which assists the commercial deliverability of the facility, or to aid in the broader development aspirations for the community. The deals are complex and political but necessary in today’s financial environment.

Bringing peopLe to pLaCes...Not only does the convention center or sports project frequently need the peripheral development to fund their existence, but the ancillary development benefits from the association too. Stadiums, arenas and convention centers bring people to places. While stadiums often host no more than a dozen events annually, arenas and ballparks each play host to a hundred or more event days every year. And convention centers bring high-paying delegates to cities with the economic multiplier effect of their expenditure being a well-documented, if poorly understood, fact.

A million or more additional visitors a year to a shopping center or urban entertainment core, than would otherwise come, is a significant pool of additional customers from which to derive extra retail income. The facility is the destination and the surrounding retail and entertainment venues provide the pre- and post-game activities; often at times of the week when traditional retail centers struggle and downtowns are otherwise empty, to attract or keep visitors for longer than the average dwell time.

DriverS of MASter PlAnS...Frequently a large-scale public assembly or sports project is the very reason a master plan is generated. Football stadiums, ballparks, downtown arenas and convention centers require considerable acreage and their impact on the surrounding precinct is profound. Peripheral commercial sites are often elevated into higher value through well-conceived master plans that understand the design of these facilities and develop according to the opportunities. Conversely, there are many unfortunate cases littered throughout urban America where poorly executed and ill-conceived plans have squandered this opportunity or have alienated communities and degraded surrounding property.

1LANDING Branson, MO

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CoVE Darwin, NT AUS

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3GosForDBAY Gosford, NSW AUS

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MELBourNE, VIC AUS

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7sYDNEY, NSW AUS

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Branson Landing BrAnSon, Mo The city of Branson engaged Crawford as part of an award-winning team to redevelop its historic waterfront. Anchored by a new convention center, we recognized that the development of over 1 ¾ miles of waterfront was an important opportunity to create a landmark destination. Crawford was responsible for urban design, design of the residential units, parking garages, public spaces, convention center hotel, boutique hotel, and shared design responsibilities for the convention center and retail components.

At the center of the development is a new town square that is the premier meeting and gathering space in Branson with a backdrop of the beautiful Lake Taneycomo and palisade beyond. We worked with a fountain designer to provide the town square with a major water, music and fire extravaganza rivaling the Bellagio fountain in Las Vegas.

darwin Cove darwin, nt aUs Our client, The Darwin Waterfront Corporation, had the key objective to develop Darwin into one of the world’s greatest tropical cities and they saw this project as transforming an existing industrial wasteland into a vibrant business, tourism and recreation hub that makes the most of Darwin’s harbor-side location.

The 60-acre site was a blighted and obsolete industrial development with a water frontage of mangrove swamp rendered inaccessible by a daily tidal range of over 20 feet. As a result the land was not fit for human habitation due to environmental degradation caused by decades of unabated industrial activity. Crawford conceived a master plan that directly engaged the site’s undercapitalized amenity by creating an accessible waterfront of constant tidal height. To accomplish this, an engineered “Armor Rock” breakwater was built some distance off the shoreline at the point where the seabed deepened and was beyond the influence of the large tidal variation.

The resultant stable waterfront created shoreline for development consisting of several sites for residential apartment buildings, public recreational facilities including parklands, a swimming lagoon with wave pool, an extensive waterfront promenade, and a magnificent site for the city’s new convention center and tourist facilities.

gosford BaY gosford, nsw aUs The master plan centers on the idea of “connections”. Not only physical connections but social and historical connections too. The way the waterfront is set up now, it’s a long and linear experience with too little connectivity from north to south other than at its waters edge and no relationship at all back to the city. Our master plan creates a heart and soul for the project at a point where the waterfront and its connection back to the city intersect. This point is charged with historic and cultural significance as it becomes a new place for Gosford centered on a relocated and redeveloped war Memorial Plaza.

The master plan makes broad pedestrian connections onto the waterfront while incorporating new residential development and a large children’s playground. A pedestrian-dominant crossing conveys people safely and conveniently across the road onto the waterfront while traffic is stopped in all directions. The waterfront is connected along its length by a pedestrian walkway and bike path that hug the water’s edge and passes through development sites allowing unimpeded access to the public at ground level. Central to the master plan is the creation of a balanced mixture of spaces, community facilities, residential and office development opportunities.

MelBourne (yArrA river) MelBourne, viC AuS The Melbourne Convention Centre is Australia’s premier convention and exhibition facility. The centerpiece of this master plan along the banks of the yarra River is the expansion of the facility with complementary amenities including a plenary hall, ballrooms, meeting rooms, hotel, retail and commercial opportunities. The expansion will permit Melbourne to better compete for international events requiring plenary settings for up to 5,000 delegates.

Crawford was part of the design team bringing into the mix our master planning experience involving the integration of large public assembly facilities. The master plan allowed for public access along the full extent of the river’s edge and created many opportunities for the public to enjoy unfettered access to this resource.

BixBy (ArkAnSAS river) BixBY, ok As Oklahoma’s fastest growing community, Bixby made a commitment in 2003 to actively grow the community by seeking new, quality businesses and residents. The plan is working, as evidenced by a 45% increase in population from 2000 to 2008. Additionally, the population is projected to grow by another 20% by 2015. Known as “The Garden Spot of Oklahoma”, Bixby is a dynamic community with a generally affluent and well-educated population base.

In Bixby, a unique opportunity exists to develop two miles of pristine riverfront featuring accessible, wide shallow banks. Both sides of the river are available for development and the City of Bixby is setting the stage by initiating flood control measures intended to create year-around water management, control and consistent water levels at the Arkansas River basin. A five-stage master plan comprising almost a billion dollars of development opportunities has been developed with the initial phase of public infrastructure and amenities underway. The master plan includes one million square feet of retail space, a 35-acre medical campus, a 30-acre site for convention and exhibition facilities, a 30-acre office park accommodating 400,000 square feet of space and a sports complex.

seattLe waterfront seattLe, wa We have developed preliminary concepts for the redevelopment of Seattle’s waterfront at Pier 46. Now home to the Port of Seattle, our study focuses on “big-idea” concepts for repurposing the site from maritime freight operations to cruise ship and tourism based operations.

The 88-acre site is strategically situated near Downtown Seattle, Safeco Field, CenturyLink Field, Pioneer Square and the International District. Key land uses proposed in our urban design include infrastructure improvements, a waterfront park, cruise ship terminals, new convention center and headquarters hotel, a 20,000-seat NHL arena, residential, retail, office, entertainment and parking facilities. Positioned to be a gateway to Asia, the repurposed port could generate up to $25 million annually from leasing activity and mixed-use development, based on comparable recent successes at the Port of San Diego.

sYdneY harBor - sYdneY, nsw aUs Crawford submitted this project proposal in response to an international urban design competition seeking ideas to renew a unique foreshore site on the edge of central Sydney at East Darling Harbor now known as “Barrangaroo”.

This solution seeks to not only enhance the presence and immediate adjacency of the Harbor to the site, but to compel visitors to embrace the water as it engages the site. More specifically, the driving idea behind the siting of the buildings and the pedestrian level hardscape and landscape is to exploit the harbor tidal patterns. By inviting the tidal waters into and around the site, this design seeks to tie the site inextricably to the water and provide a kinetic relationship between the people of Sydney and the very waters that are such a fundamental part of the dynamism of downtown Sydney.

Consequently, these projects often spawn larger mixed-use developments and an involvement

with them brings contact with ever larger, multi-faceted development opportunities.

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Crawford arChiteCts LLC1801 McGee Street — Suite 200

Kansas City, MO 64108

stacey.jones@crawford-usa.com email 816 421 2640 telephone816 421 2650 facsimile

Creating value is the common thread running through our master planning projects.

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