cre inspired - co-designing cre strategy with the occupier – understanding an organisations dna
TRANSCRIPT
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Co-Designing CRE Strategy
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Mark Bradshaw
DirectorProperty & Workplace Consulting
Capita Property & Infrastructure
Network RailBBC Thales UKCIMA Sheffield CC
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Participatory design (now often co-design) is an approach to design attempting to actively involve all stakeholders in the design process to help ensure the result meets their needs and is usable.
The term is used in a variety of fields as a way of creating environments that are more responsive and appropriate to their inhabitants' and users' cultural, emotional, spiritual and practical needs.
https://en.wikipedia.org/wiki/Participatory_design
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Co-Design – Developing CRE Solutions
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Does the Business Want to Engage in Co-design?
90% of employees believe that decision-makers should seek other opinions before making a final decision, yet 40% of employees believe that decision makers “consistently failed” to seek another opinion.
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Co-design – Capturing the Businesses DNA?
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….If I'd asked customers what they wanted, they would have said “a faster horse”
Henry Ford
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Business is Complex
Workplace
How does the CRE Function
respond to this ?
Work Process
People Technology
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Key Components: The DNA of a Business
Customer / User
Leadership
Culture &Values
Brand &Identity
Workforce
Business Systems &
Process
BusinessStrategy
Product /Service
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Sponsorship
Delivery
Discovery
Design
Realise
OwnershipMaintain
Bus
ines
s O
pera
tion
CR
E Function
An Integrated Approach
Establish Clear Governance
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Understand the ‘as is’
• Workplace Utilisation
• Workplace Effectiveness
• Workforce Data
• Travel / Location Data
• Policies, Standards, Strategies
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Capturing Business Requirements
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Business Process: Activity Based Working
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Communication and Engagement
•Make expectations and outcomes clear
•Establish open dialogue to establish trust
•Be clear about what is not changing
•Use face to face, digital and hard copy mediums
•Share knowledge and experience
•Engage staff in the process of change
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Some Final thoughts…….
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If only……
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Workplace
Work Process
CRE People
Technology
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We should embrace Co-Design with the business across all
activities and key decisions within CRE.
I hope you agree; it is their workplace after all !