creación de la marca urbansoldier (ropa de estilo militar)
DESCRIPTION
Elisa Pastor ContrerasTRANSCRIPT
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Army Chic Style
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Army Clothes with a urban fashionable touch.
Brand of clothing
Army Chic Style
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USP Unique
Proposition
Selling
Innovative fashion style for non conventional urban women
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Impact on the society
Comfortable, resistant and versatile materials An archetype of woman:
confidence, courage and feminity
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It’s time to survive in the urban jungle Stress, work, traffic jams, noyse,
hurries, parties, compromisses…
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The TARGET ü Female from 27 to 35 years old
ü Living in big towns
ü Media and high media class
ü Proffesional
ü Brave, self confidence
Positioning Army Chic Style for urbanite women
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The PRICE
ü Medium-high.
ü More expensive than Zara or Mango but cheaper than Massimo Dutti.
ü Due to our best quality, resistant and versatile materials and a our creative design.
ü The average price is between 45-80 €.
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The BRAND
Army Chic Style
Product brand. Product range. Descriptive name. Easy to remember.
Style it Army!
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Packaging
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Placement
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Promotion
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![Page 13: Creación de la marca Urbansoldier (ropa de estilo militar)](https://reader034.vdocuments.net/reader034/viewer/2022052601/559686ff1a28ab067a8b46f0/html5/thumbnails/13.jpg)
![Page 14: Creación de la marca Urbansoldier (ropa de estilo militar)](https://reader034.vdocuments.net/reader034/viewer/2022052601/559686ff1a28ab067a8b46f0/html5/thumbnails/14.jpg)
Public Relations
Fashion Show on
the Underground.
Get publicity in
the
audiovisual media.
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Thank you!