creactive events

8/13/2019 Creactive Events

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Mission Statement

To create a 360o model integratingCSR, Branding and Promotionsthrough events.


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Business Description

Event management company specializing in

Corporate Social Responsibility events

Designing, developing and delivering

customized events

Target Segment: Corporate sector


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Business Rationale

Growing concern for CSR

Policy change

No specialized agency

First movers advantage


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Ownership Pattern

Private Limited Company

Limited liability

Inspires trust

Ability to attract capital


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Size Of The Market

ET Study: Donations by listed companies grew by 8%

ASSOCHAM: 300 corporate houses. Activities spread across 20

states

Asian Sustainability Report: India ranked 4th

Maharashtra: 60%

Gujarat: 12%

Delhi: 10%

Tamil Nadu: 9%


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Size Of The Market

Corporate events market: Rs. 300 Cr.

Growth: 25% p.a

Study of Disclosures: 760 companies donated US$ 170

million


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Gap In The Market

Lack of specialized agency

CSR Asia, Asian Sustainability ranking: India

ranked 4thin CSR


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Critical Factors For

SuccessTransparency in dealings

Fulfillment of clients objectives

Control costs

Competitive pricing

Extensive database of contacts: Clients, Vendors,Suppliers

System for tracking events


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Reasons For Success

First movers advantage

Increasing importance of CSR

Advantageous cost structure

Flexible pricing structure


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Direct Substitutes

Awareness campaigns

Donations

Indirect Substitutes

Advertising

Branding campaigns

Competition

No direct competitor

Corporate event planning companies

Following companies organise charity events as a part of

other events:

Radiance Public Relations Private Limited, Agra

GM Entertainment, Faridabad

Sigma Services, Delhi


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Risk Management

Last 5-10 % payment Vendor margins

Credit terms

ClientsProportionate upfront

payment, interim

payment, Direct payment

Vendors


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Risk Management

Competition

In house CSR cell

Creative agencies

Corporate event

planning

Creative Expertise

Conceptualizing &

creating

Value added services


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The Expertise

Designing developing and delivering CSR Events

Integrating CSR, Branding and Promotion objectives

Delivering focused and effective brand building through CSR events

Proposition


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Our Customer

Buyer Consumer


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Promotion

Exhibition & Conference

NGO communities

CSR communities

Importance of CSR

Latest practices

LAUNCH


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Promotion

Making presentations at corporate houses

Direct Marketing

Networking on specialized web sites likeLinkedIn

Word of mouth

CREATING AWARENESS

B ildi C t


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Building Customer

Loyalty

Loyalty Program

Key Accounts Database

Website BuzzPost eventpublicity

ExclusiveContract


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TOPMANA

GEMENT

Director 1 Marketing

PR Specialist

Creative Service Mgr.

Director 2 Logistics

Transport Mgr.

S&S Service Mgr.

.Transport Mgr.

Quality ControlMgr Maintenance Mgr.

Director 3 Finance

Accounts Manager

Fund Mgr.

Director 4 Planning & Admin

Legal Advisor

Personal Advisor

Budget & Admin


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HEAD COUNTS

YEAR 1 YEAR 2 YEAR 3

1-2

QUARTER

3-4

QUARTER

5-6

QUARTER

7-8

QUARTER

9-10

QUARTER

11-12

QUARTER

4

DIRECTORS

RECEPTIONI

ST

CLERK

NO CHANGE NO CHANGENO

CHANGE

P.R.

SPECIALIST

SUPPLY&

SERVICE

MANAGER

NO

CHANGE

Staffing Levels


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Start Up Cost

Particulars Amount (Rs.)

Registration Cost 30,000

PAN &TIN 5,000

Advance Rental (60,000*6) 3,60,000Computers 2,80,000

Multi function device 20,000

Staffing Cost (6 months)

(1 receptionist * 12,000) +

(1 clerk * 15,000)

1,62,000

Office furnishing 2,00,000

Utility bills 2,40,00

Business Development 2,03,000

Total 15,00,000


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Breakeven Analysis

Average selling price 20,00,000

Average variable cost 1,80,000

Contribution 2,00,000

Total fixed cost 15,00,000

Breakeven 8 events


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16,000,000

35,200,000

42,240,000

50,688,000

60,825,600

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

Year 1 Year 2 Year 3 Year 4 Year 5

Target Revenues

Targeted Growth Rate: 20% p.a


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P&L Year 1

Particulars Amount

Revenue 1,61,02,700

COGS 1,44,92,430

Gross Profit 16,10,270

Rent 7,20,000

Marketing 2,03,000Telephone 72,000

Electricity 1,80,000

Transport 1,68,000

Stationary 60,000

Salary 3,24,000EBITDA -1,16,730

Less Depreciation @ 10% 48,000

PBT -68,730

Less Tax @ 30% -20,619

PAT -48,111

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