cream-o duo presentation

8/19/2019 Cream-o Duo Presentation

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Universal Robina

Corporation

is one of the largest branded

food product companies in thePhilippines and has a growing

presence in other ASEANmarkets.


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URC's vision is to be the best Philippine food andbeverage company, with a powerful presencethroughout the ASEAN region, carrying a wide

portfolio of delightful brands of exceptionalquality and value, equipped with efficient

systems and motivated people.

We are committed in making lives

a truly

fun experience.


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1.

Three

-

layered biscuit

2.

Vanilla

3.

Chocolate


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Three layered

sandwich cookie

(dual flavored),

50%

Coated,

9%

DIY sandwich

cookie, 30%

Stick and

dip, 11%


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Snacks with dual-layersand multiple flavor profiles

in one bite top the tastytrends for 2015


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EconomicGDP grew by 5.7% in

the first quarter of

2014 and expectedto increase by 7.17%

in 2015


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Economic

The country’s annualheadline inflation

slowed down to 4.40%in June 2014 and

expected to be 4.15%on 2015


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Economic

P44.87=US$1 and expectedto be P41.98=US$1 in 2015


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Economic

CPI increased to 139.60 indexpoints in June of 2014 and

expected to hit by 196 indexpoints in 2015


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Economic

A forecast of an increase inconsumer spending from121M to 161M


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Political-Legal

Lawmakers want prescribednutrition labeling for foodproducts


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Political-Legal

Philippine DesignCompetitiveness Act


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Socio-Cultural

Filipino households willing tospend for 'trusted brands'


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Socio-Cultural

Mom-and-pop grocery storesare still the most important

outlet in the Philippines


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Socio-Cultural

Filipino consumers easy toplease but fickle


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Socio-Cultural

Filipino buyers are attractedtoward products that offer

promotions


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Socio-Cultural

Teens – like and share


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Socio-Cultural

Fast smartphone adoption inthe Philippines


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Socio-Cultural

Word-of-mouth is mostinfluential among Filipino

consumers


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Demographic

Projected population by the year -

end is 100,617,630 and expectedto increase by 102,965,300 in 2015


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Demographic

Teens (aged 13 to 18 years)

segment is seen to hit 10.2M by2015


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Demographic

Young adults (aged 19 to 29

years) are expected to hit 22.5million by 2015


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Sub-Segment of Sweet Biscuits 2014 2015

Chocolate Coated Biscuits 2,146.0 2,227.5

Cookies 1,693.2 1,749.1

Filled Biscuits 3,842.7 4,088.7

Plain Biscuits 3,615.4 3,698.5Sandwich Biscuits 5,922.6 6,195.1

Total 17,219.9 17,958.8

*Ps million

Projected Market Size ofSweet Biscuits Segment

Years 2014 and 2015


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Chocolate

Coated Buscuits,

3.79%

Cookies, 3.30%

Filled Biscuits,

6.40%

Plain Biscuits,

2.29%

Sandwich

Biscuits, 4.60%


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Strength –

Opportunity

1. Product Development

2. Mobile Marketing


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Weakness –

Opportunity

1. Digital Marketing

2. Product Design


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Strength –

Threat

1. Intensive Distribution

2. Shopper Marketing


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Weakness –

Threat

1. Sponsorship Marketing


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1. Achieve brand awareness levelof not less than 60% by the end ofcalendar year 2015.


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2. Attain a product extension trialrate of at least 35% by December 31, 2015.


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3. Increase incremental brandsales from P9 billion in year 2014 tonot less than P10.4 million by theend of calendar year 2015.


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4. Achieve an incremental net

income after tax of not less thanP1.5 million by the end of calendar year 2015.


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Advertising and Promotions P378,650.00

Contracted Services 305,197.00

Travel and Transportation 5,000.00

Food Tasting Expense 2,000.00

Reserve for contingency 13,000

TOTAL P703,847.00


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INCREMENTAL NET SALES P10,549,902.53

COST OF SALES 7,522,080.50

GROSS PROFIT 3,027,822.03OPERATING INCOME 384,533.39

MARKETING BUDGET 703,847.00

INCOME BEFORE INCOME TAX 2,708,508.42PROVISION FOR INCOME TAX 812,522.52

NET INCOME P 1,895,985.90

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