create an engaging facebook fan page
DESCRIPTION
Breakfast w/ Business Owners Meet up Group #1 Presentation on FacebookTRANSCRIPT
Create An Engaging Facebook Fan Page
Breakfast With Business Ownerswww.meetup.com/Breakfast-with-Business-Owners
www.facebook.com/[email protected]
Social Media Revolution: Is social media a fad?
Or is it the biggest shift since the Industrial Revolution?
Click to Play Video
Why Facebook?
• Facebook has over 400 million users• Average user spends 55 minutes per day on
site• More weekly visitors than Google • Great visibility• Google indexing (all search engines)• Engage your Facebook Friends (Your Network)
Build A Fan Page Now
• Go to www.facebook.com/pages• Choose the name of the page wisely. Can’t
change it.• Update settings (wall & info)• Find applications (try googling “best facebook
fan page applications”)
The Easy Stuff
• Put up a profile picture. FB allows for a 200 X 600 pixels. Use company logo or promotional banner
• FBML (Facebook Markup Language) add HTML code
• Tabs (Ladin Ventures uses: Info, Real Estate, Youtube, Posterous)
• Participate in your own stream
Rules of Engagement
• There really are no rules• Frequency is king but don’t overwhelm• Mix it up (links, photos, video, updates)• Keep in mind of traffic windows• Favorite other local fan pages > karma• Import your blog using the “notes” feature or
“Social RSS” application
Create Action
• Ask questions• Use “you” or “your”• Keep It Short Stupid! • Respond • Utilize the discussion board• Send updates to fans
Get more fans
• Appeal to the target audience• Trigger debate• Ask for feedback• Original content (photos, videos, etc)• Opt-in, easier than email• Let others promote you!
Q & A• What successes have you had?• How would you use it?
Thank You!