create and publish an optimized blog post to wordpress
TRANSCRIPT
THE ARTICLE WRITING DOCTORY O U R C O N T E N T M A R K E T I N G P R E S C R I P T I O N
Create and Publish an Optimized
Blog Post to WordPress
What Will Be Covered
1. Taking a post you’ve written and uploading it on your WordPress Blog page.
2. Optimizing the post: anchor text; images; high-quality sites; deep linking, and categories & keywords.
3. Publishing your post or saving it as a Draft to publish at another time.
4. Sharing your content.
Step 1
Getting the Post on the Page
Step 1 – Opening a new blog page
1. Go into your WordPress (WP) dashboard.
2. In Posts, click on Add New.
3. This will open a blank posting page.
Step 1 Image
Step 1 – Inputting content
1. In the Title box, add your title. Be sure it’s keyword optimized and is a complete sentence (thought). It must also be relevant to your site’s focus.
2. Input the body of your content. Be sure it’s relevant to the title and fulfills the title’s promise.
3. Tweak the content by using bold and italics, varied font style, and color. Even highlighting text is good.
4. Be sure to include subheadings and white space – it makes for easier reading.
5. If you have sources include them at the end of your post.
Step 1 Image
Step 1 – Side Note
You can write a post from scratch in the WP blog or you can upload (copy & paste) content you already have. I usually copy and paste.
Use the ‘Visual’ formatting mode (see image on next page).
It’s always best, if you’re copying and pasting content, to copy it from a program like Notepad. It removes any troublesome Word Doc formatting.
Step 1 Image 2
Step 2
Optimizing the Content
Step 2 – Optimizing the Content
It’s not enough to simply publish a post. It needs to be optimized. Things that should be included:
1. Use anchor text.
2. Use images.
3. Link to content from high-quality sites.
4. Have a ‘read more’ section, linking to other posts on your site – this is called ‘deep linking.’
5. Add categories and keywords.
* The following slides will cover these items, then it’s on to Step 3.
Using Anchor Text
Anchor text is creating a hyperlink (a clickable link) to a particular word or phrase within your content.
I’ll use the word “story line” within the post I just created. I would highlight the word and use the link tool to hyperlink it to a post on ‘writing a story line.’
The link could go to another post on my site or another website.
Using Anchor Text Image
Using Images
Using images is a super-effective ‘hidden’ way to optimize your post.
You can input an image from your Media Library or upload an image from your computer files into your Library and use it from there.
Be sure to optimize the image before inputting it into your post. This means creating a Title, adding Alt Text, and adding a Description. All should be keyword effective.
Using Images – Image 1
Using Images – Image 2
Using Images – Image 3
More Info on Images
If you notice in the prior slide (the image), the title is the name I gave the image when I originally saved it as a JPG in my computer. (Side note: you should also change the title of your image file before uploading it to WP – make it keyword effective.)
I created an optimized title, “The Ghostwriter,” before inputting it into the post.
For the Alt Text I used: ghostwriting for businesses and individuals.
For the Description: A ghostwriter can help bring your business to the next level. He can turn your dream of writing a book into a reality.
Linking to High-Quality Sites
To further optimize your post, you should link an appropriate keyword phrase to a relevant post on another site that has authority.
It’s much better to use the post URL rather than the website’s landing page URL. This has to do with pingbacks and trackbacks.
To learn more about pingbacks and trackbacks, you can read:
Blogging – How to Use Trackbacks and Pingbacks
http://www.karencioffiwritingandmarketing.com/2013/07/blogging-how-to-use-trackbacks-and.html
‘Read More’ Deep Linking
Deep linking is the strategy of bringing the reader further into your website, to other pages/posts.
It’s also a great strategy to keep the reader on your site longer, which the search engines like.
It’s done the same way you do anchor text. The links will be to other relevant posts on your site or to a sales/resource, about, or other page on your site.
Categories and Keywords
WordPress has specific sections for entering categories and keywords for each of your posts. This information helps the search engines find, categorize, and index your content.
Be sure to use relevant keywords.
For categories, it’s a good idea to choose only one or two for your site. Search engines use the ‘categories’ you use to categorize your website, so try to keep them focused.
Categories and Tags Image
Step 3
Publishing, Saving as a Draft, or Scheduling
Step 3 – Saving or Publishing
Once your post is just right, Decide whether you want to save the post as a Draft, Publish it immediately, or Schedule it to publish at a later date.
There’s an Edit button next to each option which allows you to choose what you want. Test them out.
This section will be on the top right side of your post.
Step 3 Image
Step 4
Share Your Content
Step 4 – Share Your Content
It’s obvious that you want your blog post to be visible to as many people as possible. This means you MUST share it!
Search engines keep track of how many people are sharing your content – the more shares you get the better your ranking.
Share it to your online groups and share it to your social media networks.
This is considered a social media marketing strategy and each share gives social proof that your content is worth reading.
Social Media Networks
Social media networks include sites like:
Google+
StumbleUpon
Digg
Etc.
You Can Do It!
This is the basics of posting and optimizing a blog post in WordPress.
I hope this presentation was easy to understand and gave you the tools and information you need to create your own optimized posts.
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