create breakthrough social media authority - online retailer conference and ecommerce expo
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Create Breakthrough Social Media Authority Online Retailer Conference and ecommerce expo. Create social media authority. The ultimate kick-ass guide to understanding, using and implementing a successful social media strategy for your business online. Starting a successful social media strategy [for the beginner]
#retailer2016 @eretailer
@doylebuehler
Kicking Ass Online with digital leadership – doyle buehlerMBA in 2002 - Leadership
•Digital Leadership/Innovation: How to be at the forefront of digital transformation•Entrepreneurship: How to grow a remarkable online ecosystem, business and sales, •Education: Learning the skills of Digital Strategy, Business Planning & Entrepreneurship
Hello, I’m Doyle Buehler
#OwnOnline
Learn the rules like a pro, so you can break them like an artist – Pablo PicassoLearn the rules like a pro, so you can break them like an artist – Pablo Picasso
I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”
For the BEST Question, Comment OR Your BIGGEST Challenge of Online
And a Surprise…
Just Tweet! @doylebuehler #ownonline
#retailer2016 @eretailer
And how confusing is it? There are too many social channels.
Social media is BIG. So why CAN”T you seem to calculate the value
How many are on 1 social network? 2-3? 4-5, 5-10, 10+
http://www.ssm-responder.com/Overdrive/resource-library/pdf/social-media-map.pdf
The pain of social media. Unlike. No real community. No real influence. No leads from social. No sales from social. No profit from social. No known results. Just cost.
What Am I Here To Talk About?• Help you understand the babble of Online
& Social Media• Help you find the focus• Help you action what you need to do• Help you implement
#retailer2016 @eretailer
What You Will Find Out TodayWhat may be holding you back with your Social MediaWhat you can do differently to create an improved opportunity for your audienceSome of the pieces you need to build a blueprint for a strong digital ecosystem
#retailer2016 @eretailer
#retailer2016 @eretailer
How to choose what social network is best for your business? Audience, context, influencers, content, competition, commitment
What Channels Are You Going To CHOOSE TO Maximise Your Social Media Activity?
#1: ______________________#2: ______________________
#retailer2016 @eretailer
Content – What to “Say” On Social• Your “VOICE”• From Content Plan?• To Whom? Persona• Are you delivering your
value?• What do they WANT to
HEAR?• What Does Your Content
LOOK Like?
HOT SeatWhat Is Your
Experience With “Social Media”?
What Has Happened To You?
Email [email protected]
Performance• Baseline – take one – use
Google Analytics & Insights• Objectives – what are they• Optimisation – yes, back
and forth• KPIs – what are you
measuring• ROI – What is it, how?
What you should be looking at for your social media equation – top 5 metrics for social media ROI return on investment
ReachTrafficLeadsCustomersConversion Rate
HOT SeatWhat Is Your
Experience With “Social Media”?
What Has Happened To You?
Email [email protected]
INFLUENCE To ACTION• Move your “audience” to your own lists and
own pages.• Not just about “engagement”• About INFLUENCE• WIIFM?• NOT just about “Likes”
Management Tools• Schedule Posts – Bufferapp; Hootsuite• Use your relevant Keywords• Follow Your Influencers & Their
Followers • Brand Your Own Content
– Websites– Logos– How Can They FIND you after the fact
#retailer2016 @eretailer
HOT SeatWhat Is Your
Experience With “Social Media”?
What Has Happened To You?
Email [email protected]
Better Than Sliced Bread?
1. Create 1% of your own Content2. Copy & Share 9% [Content] of
Your Influencers3. 90%? Join the conversation –
share others, discuss, comment
How To Start Telling Your Brand Story Through Content “Hold the overwhelm, please.”
The ‘Magical’ 1/9/90 Content Sharing Ratio
@doylebuehler
Hack The #Hashtag
Use 1-2 on Twitter & Facebook25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlikes
#love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
HOT SeatWhat Is Your
Experience With “Social Media”?
What Has Happened To You?
Email [email protected]
Last Words On Social?• Not just about “you” and your posts. “Check your
ego at the door”• The most successful people on social are those who
provide limitless value to others – help, share, ideas, feedback
• Not a popularity contest• It’s about YOUR COMMUNITY – and constantly
sharing for others
Successful Digital Leaders Need TO DEMONSTRATE
Authority & AwarenessInfluence & Inspiration
Knowledge & Expertise
2. Download Slide Deck on Slideshare.netbit.ly/doylebuehler25
3. Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
1. Take the DIGITAL LEADERSHIP Assessmentwww.leadership.digital
What to do next: