Create Content for your Website

@sarahqsuhail

content to considerblog pages

- about me

- contacts

blog structure

- reasons to blog

- audience

- types of content

- structure of a post

content[[[[

- brainstorming

- content calendar

- developing an online personality

- beyond words

know why you’re blogging

what are you going to use this content for?

build brand awareness

increase sales

share your story

transform yourself

just because

BLOG PAGESstatic information that isn’t listed by date

About Me ABOUT MEtell people all about your

self

answer the following questions for your audience:

who are you?what can you do for me?what should I do next?

include a photo

don’t be boring

CONTACTshow everyone how to get

in touch with you

email

social media (Facebook/Twitter/Google+/LinkedIn

physical address (could be just a region)

phone number (if you want people to call)

27,311 likes 21,900 followers

1,032 followers 250 followers

19,200 followers

1,267 followers 3,251 followers

890 photos

2,518 likes 14,100 followers

6,037 followers 2,529 followers

BLOG STRUCTUREwhat goes where

know your audience

how old are they?

what do they do?

what do they enjoy?

why would they read your blog?

what can you offer them?

use different types of content

not-so-common

o videoso memeso infographicso ebookso link pageso research

common

o rant/opinion posto review

(book/movie/restaurant/ designer/product etc.)

o listso how-toso interviewso newsjacking

post structure

headline

intro paragraph

subheadings

short paragraphs (3 to 4 lines)

call to action (CTA)

*Internal and External Links

CREATING CONTENTHow to keep the words flowing

brainstorm in advance

1. write your blog name in a circle

2. around it write what services you provide/what topics you’d like to talk about

3. divide each of the services/topics by audience focus

4. create subdivisions for each of the various audiences

5. add topic themes for each one

6. brainstorm as many different titles as possible

Credit: sheownsit.com

My Salon

Hair Care

Mani /Pedi

Product Sales

Curly Hair

Long Hair

Short Hair

Trends for 2014

Hair Care Challenges

Up-Do Tutorials

For Men

For Kids

For Women

create a content calendar

CONTENT CALENDAR – SEPTEMBER, 2014 – THE AWESOME FREELANCER

Date Category Title Post Type

Monday, September 1, 2014

Blogging How to Be a Blogger in 10 Minutes a Week

How To

Monday,September 8, 2014

Freelancing A Day in the Life of a Freelance Writer

Rant

Monday, September 15, 2014

Blog Review Blog Review – Scary Mommy Review

your online personalitywhen you blog, write to a friend in a friendly natural tone

Pakistan is filled with beautiful, well recognized attractions that draw large crowds of people every year without fail. Because of the northern mountain region, they significantly vary in altitiude such as Murree (7250 ft), Naran (2405 ft), Lake Saifulmaluk (5390 ft), Kalam (7250), and Malamjaba(7000 ft)

Some of the most beautiful, well recognized attractions in the northern mountain regions of Pakistan are:

• Murree (7250 ft)• Naran (2405 ft)• Lake Saifulmaluk (5390 ft)• Kalam (7250)• Malamjaba (7000 ft)

your tone of voice

You wouldn’t happen to have a pen I could borrow, would you?

Do you have a pen I can borrow?

Pass me that pen.

fun

social

entertaining

knowledgeable

good listener

helpful

highlighted keywords

clear subheadings

lists

one idea per paragraph

“idea-intro” first sentence

300 to 800 words per post

people don’t read online –they SKIM

tips to keep on blogging

fix a time, either daily or weekly to write

follow at least 10 other blogs in the same industry

interact with leaders on social media

keep “showing up”

proof read

..and for those who just don’t want to write

photoblog

podcast

video blog

image credits

giulia.forsythesubharna

®TuncayCorey Templeton

marfis75Marshall Astor – Food Fetishist

Marwa Morgandanmachold

Akshay HallurSharon Drummond

A blog is merely a tool that lets you do anything from change the world to share your shopping list.

- Anonymous