Patty Swisher @pmswish

1. What is a content strategy

2. 10 tips to creating content people love

3. Introduction to creating a content

calendar.

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Source: https://exploreb2b.com/articles/5-essentials-you-need-before-starting-your-content-marketing-campaign

Explore B2B

“Planning for the creation, delivery, and

governance of useful, useable content.” -- Kristina Halvorson, founder of Brain Traffic and author of Content Strategy for the Web

Source: http://contentmarketinginstitute.com/2011/04/5-things-about-content-strategy/Image Source: http://cindykimblog.wordpress.com/2012/03/26/732/

You just need to take the time to think

things through and determine your

› Goals

› Resources

› Workflow

› Success metrics

1. Shareable content

2. Collaboration

3. Discoverable Topics

4. Accessibility

5. Consistency

6. Targeting

7. Sustainability

8. Conversational

9. Interactive

10. Authentic

• Identify Trending subjects

• Emotion to connect

• Appeal to your audience’s

values

• Create ongoing series with

break-out potential

http://contentmarketinginstitute.com/2011/04/5-things-about-content-strategy/

LINK to video Malkin hit

http://youtu.be/EblAH5PU8O4

• Connect with established

creators –benefits all

• Be Original & Authentic

• Research collaborators that

make sense

• Honor collaborators existing

reputation

Image Source: http://rosemees.com/wp-content/uploads/2014/07/Marketing-industriel.png

• Understand trending events

• Create evergreen content

such as How To

posts/videos

• Optimize for search

Image Source: http://www.itpro.co.uk/627259/ico-to-investigate-acslaw-data-breach

Yearly posts, updated

Interviews

How to posts

History of something

User tips / FAQ

Testimonials

Reviews

http://www.jeffbullas.com/2014/11/05/spent-10-minutes-per-week-triple-twitter-followers/

• Create each piece to stand

alone, but work together.

• When necessary:

o Provide context

oQuick recaps

Image source: http://geldatech.com/

What does it mean?

• Format

• Schedule

• Elements

• Voice

Image Source: http://www.examiner.com/article/is-lack-of-consistency-preventing-you-from-losing-weight

Why?

• Compels audience to

return

• Increases loyalty

• Develops expectation

Image Source: http://www.business2community.com/social-media/consistency-builds-social-media-communities-0630441

Ideas expressed over multiple posts

Structured format try not to reinvent

each

Schedule, schedule, schedule

Clear point of view

Reflects your brand

Identify your audience

Image source: http://dipbe4ff5xpqf.cloudfront.net/wp-content/uploads/2012/09/shutterstock_118351342.jpg

• Plan for the long run

• Will you be able to maintain

the project over time?

• Make sure you have the

resources

We help you get results on social media through the smart use of tools and technology

@love_food

• Give fans a chance to

participate and connect

• Make an emotional

connection

• Ask for feedback

• Respond

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http://spinsucks.com/social-media/blog-comments/

• Give fans options to

participate

• Comments

• User Generated Content

Image source: http://www.cyberentraide.com/inscriptions-blog-comment-attirer-visiteurs-naturellement/

• Passion is apparent

• Show real life stories to

make your message

relatable

• Share the back story

Human figures by kounadeas ioannhs

https://www.youtube.com/watch?v=BRpPAibi_ck

http://moz.com/blog/how-can-the-value-of-top-of-funnel-channels-be-measured-whiteboard-friday

1. Shareable content

2. Collaboration

3. Discoverable Topics

4. Accessibility

5. Consistency

6. Targeting

7. Sustainability

8. Conversational

9. Interactive

10. Authentic

Any Questions?