Create content project without money and grants.

Different ideas, different recipes

Olga YurkovaMediaBarCamp,

9-12.05.2013olga.urkova@gmail.com

facebook.com/olga.urkova

http://biggggidea.comSocial investment platform

• Financial support of ideas• All or nothing• To get money project must collect

100% of the amount over time• Only non-commercial projects• 10 successful projects• 6200 ₴ - the maximum donation• 1 ₴ - minimum donation• 170780 ₴ (21347 dol.) - invested

totally• 819 donations

http://biggggidea.comCreated for crowd’s money

http://biggggidea.comWhat did they do?

• fees for participation• consulting in step submitting ideas• successful teams consult beginners• you can see where the money goes• not a charity, but participation in the

project• regular information about the progress of

the project

http://biggggidea.comSuccessful projects

• creating of Crowdfunding on Big Idea (4 000 dollars)

• street knitting in Lutsk (400)• decadence takes its (3 000)• fairytales of little Magdalena

(3483)• single "blue VAPA“ (625)• family medicine for the villages

of Crimea (1750)• music of the Wall (625)

http://texty.org.uaProject funded by readers

• Created in 2010 by group of professional editors

• New media for thoughtful readers• First was an investor, then run out

of funds• Traditional journalism & data

journalism• Smart texts• Translations of books

http://texty.org.uaThey need…

• editor-in-chief – 800 USD• admin-journalist – 800 USD• honorarium fund– 1100 у.о.

(3-5 quality articles per week)

• a thousand people who are to paid 21 hryvnia once a month

http://texty.org.uaWhat did they do?

• concept of slow media• write about important social issues• stories of communities• rate for small donations• combination of professional and

citizen journalism• insider Information• promotion of the Ukrainian language• donations of articles• public contract with readers

http://texty.org.uaThey have done…• online reports from the protests

of entrepreneurs • translation of the book of

Mahatma Gandhi • created the School of visualizing • Analyzed phobias of President• translate the best materials of

English-language internet• visualized the state budget

http://texty.org.uaGood results

• 2012 – attendance has grown 6 times

• 15000 unique users• Data journalism school

http://texty.org.uaNew challenges

• 20 times more money • rich investors• partnership with cafes and

restaurants • volunteer to head

fundraising

http://chtyvo.org.ua – online library

• Created in 2005 as selection of texts in txt for easy reading on mobile because lack of books non-Soviet period

• 2008 - dynamic engine, all formats• 2009 – 2.0 version• Now - 1504 works of the 591 authors

(translators)

http://chtyvo.org.ua – What did they do?

• spread and popularization of Ukrainian-language books

• provide readers with full translations of books

• providing pupils and students Ukrainian-literary material

• Preservation and sharing Ukrainian thought in word, which means - the historical memory

• providing convenient using and access to e-library in every way possible

• keep in mind copyright

http://chtyvo.org.ua Crowdsoursing

• digitizing of paper literature• search for books and putting them on the website• proofreading • conversion of text to format *.fb2 • promotion e-library on the Internet• writing instruction and reference articles• writing news articles and reviews • writing biographies of the authors

http://www.istpravda.com.ua/New history of Ukraine

http://www.istpravda.com.ua/New history of Ukraine

• сreated in 2010 by two professional editors

• sociohistorical popular science website• platform for discussions about the

history of Ukraine• special projects Holodomor, Katyn,

Holocost, Museum• do not make provocative texts• Project Holodomor: 1625 USD, 60% -

donation of three people• Donations From 10 to 100 hryvnia

http://www.istpravda.com.ua/Audience

• 4.4 million visitors from Ukraine for 2.5 years

• 173 thousand from USA• 300 thousand readers per

month• 10 thousand readers per day• most writers - young historians

and interested people

http://www.istpravda.com.ua/What did they do?

• found a booster - known portal pravda.com.ua• articles from volunteers• encourage readers to send family files,

pictures, reflection, history of their city• partnership with universities and public

organizations. libraries and archives• provide an opportunity to donate money• qualitative SMM stimulating fundraising

http://alushtalive.com/Hyperlocal website

• Created in 2008 by local enthusiasts

• collective blog of visitors and residents of Alushta

• quickly became the most popular resource of the city with 30 thousand people

• more than 1,000 registered users • always active more than a

hundred users • came to self-sufficiency

http://alushtalive.com/They are need…

• promotion - 2.5 years • staff - two people - the

editor and the technician • rental and service server

http://alushtalive.com/ What did they do?

• fill the information gap • only independent from the power source of local

information • lack of censorship and self-regulation of the total

community • attracting interesting user generated content • Visitors atmosphere attracts other visitors • Advertisers come when talking about the site offline• This model can be used in any small locality

http://www.naturalist.if.ua/ Site about the nature of Ukraine

and the world

• Created in 2007 by by teachers and students of local univercity

• promotes knowledge about nature

• Editorial Board - three people • six freelancers • thousands of articles that are

updated regularly • 550 visitors daily• 96 thousand monthly

http://www.naturalist.if.ua/ What did they do?

• financial support

• publication of articles

• photos Upload

• Info and PR support

http://www.shelkino.tv People TV channel

• created in 2011 by one man• bite the power,

no censorship• editor and three freelancers• volunteering and donations

(only 100 USD)• paid for hosting for 2 months• contribution to NMPU• fabric for chromakey shooting

• public contract

http://www.shelkino.tv Problems

• slow computers

• one material is prepared 5-6 hours

• journalists have the main work

Viktor Yanukovych. Third year. Pokraschennya

Viktor Yanukovych. Third year. Pokraschennya.

• Internet marathon organized by four journalists

• six hours broadcast online without politicians• first held in 2011• alternative summarizing year of President• culture and art, journalists, opinion leaders• In 2013 for the first time turned for help to

people

Viktor Yanukovych. Third year. Pokraschennya. What did they do?

• Maximum savings• Credible project• Pages in all social networks• Great PR of the project• Appeal to readers to ask

questions during the discussion

• Open Source

Viktor Yanukovych. Third year. Pokraschennya

• watched by 51,800 users• technique was borrowed • The room is provided free • Prepare, conduct and organization of the

broadcast were free• Free Webcast on the 25 top websites and

youtube

So, how to attract an audience to help you?

• expertise• the generation of ideas• micro-tasks• services of freelancers• Internet services• crowdfunding• crowdcreation,• crowdvoting• "wisdom of the crowd."

Thank you!

Olga Yurkova+380672969595

olga.urkova@gmail.comfacebook.com/olga.urkova