CREATE

MESSAGESDIGITAL

CONTENTC-STOREPACKAGES

DYNAMIC

Daktronics understands how critical store traffic is, and we know how valuable your time is. To help you, we created free c-store content packages. The full offering is filled with 150+ templates featuring some of your most popular items.

Each piece already has a logo background, taking the guesswork out of creating messages. There is no wondering about layout or if your graphic is in the right

format. All you have to do is add text. Best of all, this brochure is filled with tips to help you do that effectively and quickly.

For more detailed information, ask your Daktronics representative for our Create Dynamic Digital Messages brochure (DD1699037).

HOW-TO GUIDE FOR CONVENIENCE STORE CONTENT PACKAGES

Download your free c-store content packages today at:

http://www.daktronics.com/FreePetro

Keep checking the site to see what we have added.

HERE'S A SAMPLE OF THE CONTENT PACKAGES YOU'LL FIND

Food 1 Salty Snacks 2 Smokeless 1 Smokes 2

Sample content pieces shown are a 48 x 144 matrix

Adult Beverages 1 Soda 1

CREATE DYNAMIC DIGITAL MESSAGES | C-STORE CONTENT PACKAGES

EASY AS...

Six packTwo for $2.00

Two six packs for $6.98Three 20 ounce bottles for $3.00

Four packages for $0.9920 ounce bag for $2.99

Don’t do this: Do this:

1Get this content free.

2

3

Add text with Venus®

1500 software.

Publish on your Daktronics digital display.

And watch the impulse buys come in.

Sample content pieces shown are a 48 x 112 matrix

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LET THE GRAPHIC DO THE TALKINGWhen creating a message, remember graphics are easier to “read” than lines of text on a display. These pieces have great graphics that will get noticed. Don’t spoil the impact! Keep your text as brief as possible.

6 pk OR 6 pack 2/$2 or 2/$250

2/6 PKs 6.98 or 2/6 PKs $698

3/20 oz $3

4 pkgs for 99¢20 oz/$299

Sample content pieces shown are a 48 x 112 matrix

CREATE DYNAMIC DIGITAL MESSAGES | C-STORE CONTENT PACKAGES

Don’t do this:

Passersby from different viewing distances can more easily read a large, bold font.

QUICK TIPS FOR HIGHLY READABLE TEXT

Text in all caps can be hard to read. Don’t capitalize unless your message is three words or less.

Outlining the letters with at least a 2 point outline will increase readability.

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EXAMPLE: THE QUICKEST WAY TO ADD EFFECTIVE TEXT TO A TEMPLATEUsing Daktronics Venus 1500 software, we added text in a bold, Arial font with a two-pixel black outline.

Notice how great the white text looks on the dark background.

By creating high contrast with your text and background, you make it easy for your audience to read your message.

Choose Large, Bold Fonts Increase Readability

Highlight the Text Also, a sans serif font is easier to read than a serif font (a font with tiny strokes on the ends of the letters).

Do this:

Sample content pieces shown are a 48 x 112 matrix

Don’t do this: Do this:Don’t do this: Do this:

Don’t do this: Do this:

CREATE DYNAMIC DIGITAL MESSAGES | C-STORE CONTENT PACKAGES

PICK BRIGHT, VIBRANT COLORSYour text will pop if you use bright, vibrant colors instead of soft, pale colors.

Also, sharp contrast between the text’s color and the main color in the graphic on the template will get your message noticed. To create great contrast, use a bright colored font such as white or yellow with a darker, bold outline.

For example, yellow and black contrast well, while red and green don’t. See the examples below and read the color section in Create Dynamic Digital Messages brochure for more details.

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EXAMPLE: USING MULTIPLE COLORS AND TEXT SIZES TO GET NOTICEDUsing Venus 1500 software, we added text in a bold, Arial font with a two-pixel black outline. Notice the high contrast between the yellow text and purple background.

Two sizes of font also makes this message more attractive. When using two sizes, always put the most important part of the text in larger font.

Notice the thick black outline!

Using high-contrast color combinations, shown above, makes your content highly viewable.

Sample content pieces shown are a 48 x 112 matrix

CREATE DYNAMIC DIGITAL MESSAGES | C-STORE CONTENT PACKAGES

Call to ActionA call to action is an invitation to your drive-by audience. Challenge them to respond to you and stimulate impulse buys. Some examples include:

TIPS TO MAKE CONTENT SUCCESSFUL

• Create content that includes a call to action, such as “While supplies last.”

• Slow day? Promote items that tie in with a sports event, convention, fair or rally bringing in out-of-town people.

• Advertise a combo, such as a free drink with a bag of Doritos.

• Getting low?• Stop in

• Buy now• Ask inside

• Limited supply • Ask for details

PriceMany retailers post the price on every ad. However, you might want to give your audience a break from constant price bombardment from time to time. Why?

• Reading text takes time and concentration.

• Some customers regard certain items essential to their lifestyle and don’t care about the price.

• A graphic with no price can imply a sale, even if there isn’t one.

Moving Inventory

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CREATE DYNAMIC DIGITAL MESSAGES | C-STORE CONTENT PACKAGES

www.daktronics.com/FreePetro

DOWNLOAD YOUR FREE CONTENT TODAYWe created the c-store content for our popular sizes of Galaxy® and GalaxyPro® displays, full color only.

The chart shows how the content will look on different display sizes. It isn’t all inclusive, so to view more sizes, go to the website below.

Don’t see the size you need? Email us at CommercialCreativeSe@daktronics.com to request your size.

Keep in mind that some sizes may not be available due to size restrictions or unique aspect ratios.

Download your free c-store content packages today at:

Keep checking back, we add new packages regularly.

CREATE DYNAMIC DIGITAL MESSAGES | C-STORE CONTENT PACKAGES

Physical Dimensions 2' 5" (H) x 4' 11" (L)

Matrix 32 x 80

Physical Dimensions 2' 5" (H) x 5' 9" (L)

Matrix 32 x 96

Physical Dimensions 2' 5" (H) x 6' 7" (L)

Matrix 32 x 112

Physical Dimensions 2' 5" (H) x 7' 6" (L)

Matrix 32 x 128

Physical Dimensions 2' 5" (H) x 8' 4" (L)

Matrix 32 x 144

Physical Dimensions 3' 3" (H) x 4' 11" (L)

Matrix 48 x 80

Physical Dimensions 3' 3" (H) x 5' 9" (L)

Matrix 48 x 96

Physical Dimensions 3' 3" (H) x 6' 7" (L)

Matrix 48 x 112

Physical Dimensions 3' 3" (H) x 7' 6" (L)

Matrix 48 x 128

Physical Dimensions 3' 3" (H) x 8' 4" (L)

Matrix 48 x 144

Physical Dimensions 4' 10" (H) x 7' 10" (L)

Matrix 64 x 112

Physical Dimensions 4' 10" (H) x 8' 10" (L)

Matrix 64 x 128

Physical Dimensions 4' 10" (H) x 9' 11" (L)

Matrix 64 x 144

Physical Dimensions 5' 11" (H) x 8' 10" (L)

Matrix 80 x 128

Physical Dimensions 4' 10" (H) x 6' 9" (L)

Matrix 64 x 96

Physical Dimensions 5' 11" (H) x 7' 10" (L)

Matrix 80 x 112

Physical Dimensions 5' 11" (H) x 9' 11" (L)

Matrix 80 x 144

80 96 112 128 144

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201 Daktronics Drive PO Box 5128 Brookings, SD 57006-5128tel 888-325-7446 605-692-0200 ext. 56219 fax 605-692-0381www.daktronics.com/commercialcreativeservices email commercialcreativeservices@daktronics.comVenus®, Galaxy® and GalaxyPro® are trademarks of Daktronics.Copyright © 2013 Daktronics DD2518759 Rev 00 040313