Create Mobile Marketing Campaign

Wendy Bauer

Define Traditional Marketing Techniques Traditional marketing strategies offer an effective way to deliver

content to current and prospective customers, and can become a catalyst to drive your web site along other traffic marketing assets. This traditional marketing approach is often referred to as “push” marketing.

Traditional marketing is a broad category that incorporates multiple forms of advertising and marketing. Most traditional marketing techniques fall under one of four categories: Print, broadcast, direct mail and telephone.

Give an overview of traditional marketing techniques Traditional Marketing Categories

Print: Includes advertisements in newspapers, newsletters, magazines, brochures, and other printed material for distribution

Broadcast: Includes radio and television commercials, as well as specialized forms like on-screen movie theater advertising

Direct mail: Includes fliers, postcards, brochures, letters, catalogs, and other material that is printed and mailed directly to consumers

Telemarketing: Includes requested calling and cold calling of consumers over the phone

Mobile Marketing Campaign Strategies Integrated Into Traditional Marketing Tactics

Optimize for micro-moments – Could be integrated into traditional marketing tactics by predicting some of the questions that a customer may ask and publish it in traditional for as frequently asked questions in print and direct mail publications.

Use QR codes to streamline user experience – Could be integrated into traditional marketing tactics by placing the QR code in print and direct mail publications.

Use hyperlocal marketing to connect at the city and neighborhood-level – Could be integrated into traditional marketing tactics by having local print publications advertisements in newspapers & magazines which now are published online simultaneously as paper print. These will link your mobile marketing to a location by your traditional publications using location and keywords in SEO.

Benefits To Integrate Mobile and Traditional Marketing Techniques Active and Passive – Mobile marketing is considered to me active and

traditional is passive. These two techniques work well together to achieve a businesses campaign goals. Use TV and Print advertisements to disburse information and incorporate a message to share on social media channels.

Multiple channels – By utilizing mobile and traditional techniques gives your business the advantage of spreading their message across multiple channels. By using both gives your marketing campaign a extra reach to attract a larger audience.

The personal touch – Traditional media reaches a broad audience base and mobile media reaches a more specific audience. The traditional media will attract the target audience to look into more about the product which will typically be online where they are encouraged to follow the brand via social media where a deeper more relevant relationships are built with the customer.

References

http://www.marketing-schools.org/types-of-marketing/traditional-marketing.html

http://www.strategicdriven.com/traditional-marketing/ http://www.forbes.com/sites/jaysondemers/2016/05/25/4-mobile-mark

eting-strategies-that-will-boost-engagement-and-sales/#5f704b063aff http://www.smartinsights.com/managing-digital-marketing/marketing-

innovation/marketing-trends-2016/ https://econsultancy.com/blog/62546-making-digital-and-traditional-m

arketing-work-together/ https://www.callfire.com/blog/2013/10/15/the-benefits-of-mobile-mark

eting-over-traditional-advertising