04/11/2023 1

DIVERSIFY AND CREATE NEW REVENUE STREAMS WITH A L ITTLE HELP FROM YOUR FRIENDS

April 21, 2011

04/11/2023 2

LET’S TALK FUNDRAISING

Guest:Amy BraitermanPrincipal Strategy ConsultantBlackbaud

Host:Kathryn HallInternet Solutions ConsultantBlackbaud

04/11/2023 3

W HY S HOUL D I BE INT E RE S T E D IN P E E R-TO- P E E R F UNDRAIS ING?

04/11/2023 4

HOW DOESN’T LOVE A BAKE SALE?

04/11/2023 5

IS P E E R TO P E E R F UNDRAIS ING J US T F OR RUN WAL K R IDE E V E NT ?

IS IT ONLY F OR HE ALT H CARE – ORGANIZ AT IONS S E E KING A CURE ?

04/11/2023 6

RUNWALK RIDE

04/11/2023 7

ORGANIZATIONS UTILIZING P2P FUNDRAISING

04/11/2023 8

YOUR DONORS, YOUR VOLUNTEERS, YOUR ALUMNI, YOUR STUDENTS, YOUR GRATEFUL PATIENTS

Linkage• Direct, emotional

connection• Your mission serves

them

Interest• There is a demand• Want to match

passion with mission

Ability• Will give what they

can in time, treasure, or talent

04/11/2023 9

W HAT ARE T HE COS T AS S OCIAT E D P 2 P F UNDRAIS ING?

ARE T HE Y ANY CHAL L E NGE S W IT H P 2 P F UNDRAIS ING?

04/11/2023 10

REVENUE AT LOW COST

• Staff ½ to 1 Full-time Employee• Online Fundraising Solution & Tools• Online transaction fees• Branded supplies (optional)

Resource Requirements

Comparing Costs to Other Fundraising Activities

Direct

Mail (acq

uisitions)

Galas/Benefits/

Specia

l Eve

nts

Traditional Fundraisin

g Event

Grant Seekin

g

Annual Fund (re

newals)

Planned Giving

Major Gifts/C

apital C

ampaigns

IFE Program

$0.00

$0.50

$1.00

$1.50 $1.50

$0.50 $0.30 $0.25 $0.25 $0.20 $0.15 $0.15

Average Costs Per Dollar Raised

04/11/2023 11

CHALLENGES OF PEER-TO-PEER FUNDRAISING PROGRAMS

• Budgeting Revenue

• Justification of Costs

• Supplies and Giveaways

• Positive Online User Experience

• Reputation/Brand Risk

04/11/2023 12

W HAT ARE P E E R- TO- P E E R F UNDRAIS ING BE S T P RACT ICE S ?

04/11/2023 13

PEER-TO-PEER BEST PRACTICES

1. Ensure Organizational-wide Support

2. Encourage Online Use

3. Provide a ‘Hand Up’

4. Standardize Tracking and Reporting

5. Create a Recognition Program

04/11/2023 14

W HAT DO M E AN BY E NS URING ORGANIZ AT ION W IDE S UP P ORT ?

04/11/2023 15

ENSURE ORGANIZATIONAL-WIDE SUPPORT

• Executive buy-in• Treat like major gift donors

Top-down and Part of the Culture

• Less affected by economic state• Low cost of fundraising• Expanded reach for the organization• Building stronger, more loyal supporters

Communicate the Performance and Benefits

04/11/2023 16

HOW DO I CRE AT E A P OS IT IV E ONL INE E X P E RIE NCE ?

04/11/2023 17

ENCOURAGE ONLINE USE

• Offer a positive online user experience• Include reading/e-signing an agreement of guidelines

Require Online Registration

• Efficient and reduces human error• Minimizes workload of IFE and organization

Consistent Data Collection is Important

• Ask for information, not money• Understand who and why• Offer opt-in/out option for further communication

Ask Participants to Encourage Online Donations

04/11/2023 18

More than $1.3 billion raised

37,000 events and counting

17M participants

31M donors

Easy to use tools to make the fundraising

experience fun!

Email

Social Media

Mobile

Average participant sends: 27 emails

1 in 4 FAF emails convert

FAF emails: 90 percent greater open

rate

Average online gift size: $60

BLACKBAUD FRIENDS ASKING FRIENDS

04/11/2023 19

The main reason we turned to peer-to-peer is that we hope it will help us “reach” our acquisition donors. By this, I mean making sure that these

prospects physically get the message and second that the message is received from a familiar source. Ideally, this will improve our conversion rate, improve

our online giving and ultimately increase our alumni participation.

04/11/2023 20

04/11/2023 21

04/11/2023 22

04/11/2023 23

W HAT S UP P ORT S HOUL D W E P ROV IDE ?

04/11/2023 24

PROVIDE A ‘HAND UP’

• …and is asking for guidance.

Your audience…cares…is motivated…is volunteering…

• Personal Customer Service (name, number, and email)• Fact Sheet• Basics of Fundraising• Basics of Hosting an Event• Online Tools for invitations, communication, and money collection• Instructions for Online Tools • Approved Logos and Letters of Support• “Ask” and Press Release Templates• Online recognition

Educate, Empower, Encourage

04/11/2023 25

W HAT S HOUL D W E T RACK?

04/11/2023 26

STANDARDIZE TRACKING & REPORTING

• Number and Date of registered events• Location of events, organizers, participants, donors• Number of participants• Number of repeat vs. new (events and participants)• Designation for event organizers and individual fundraisers• Overall fundraising by event and fiscal year• Fundraising per participant• Number of gifts per participant

Minimum Standard Metrics

• Data integrity• Analysis will aid forecasting• Follow progress of events

Scheduled reporting

• How else are participants and donors involved in the organization?

Track engagement

04/11/2023 27

DO W E NE E D INCE NT IV E S ? HOW S HOUL D W E RE COGNIZ E F UNDRAIS E RS ?

04/11/2023 28

CREATE A RECOGNITION PROGRAM

• Want to belong• Want to feel good• Want to be acknowledged

Reasons for giving of time, talent, or treasure

• Honor Roll – home page and participant pages• “Legacy” or “Super Star” program• Experiential reward• Tribute postings

Website Recognition

• E-Communications, at least regionally if not nationally• Social Networking (FB, Twitter, Blogspot, MySpace)• Message Board or Blog

Success stories

Don’t Forget to Send Thank You’s!

04/11/2023 29

BENEFITS OF PEER-TO-PEER FUNDRAISING

•Reach donors otherwise unattainable

•Provides awareness beyond the reach of the organization

•Allows someone who perhaps is unable to give to be involved

Supplementary, not Competitive, to the

Development Portfolio

•On-line giving as a percentage of the whole is growing

•Generates interest in the organization at little to no cost

•More tolerant of economy because the give is very personal

Low Cost of Fundraising

•Students become connected and begin a tradition of giving

•Alumni an opportunity to stay connected and give back

Provides Community and Engagement Opportunities

04/11/2023 30

WANT TO LEARN MORE? BE SURE TO CHECK OUT…

Blackbaud Blogs

http://www.FriendsAskingAmy.com

http://www.NPTrends.com

http://www.ProspectResearch.com

http://www.NetwitsThinkTank.com