create product pages that convert
TRANSCRIPT
![Page 1: Create Product Pages That Convert](https://reader034.vdocuments.net/reader034/viewer/2022042906/589f65691a28aba6768b6833/html5/thumbnails/1.jpg)
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What style of ecommerce product pages have the highest
conversion?
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The BEST pages do a good job of engaging the visitor.
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5 Ways to Turn a Visitor into a Customer with Your Product Pages
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1. Use Great Product Images
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Images make your product come to life!
BUILDS TRUST IMPROVES CONVERSIONS
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2. Answer Your Users’ Questions!
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What colors do these come in?
Do they have my size?
Do they run big? What do other people think?
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The Clymb Product Suggestion
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Backcountry Product Suggestion
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3. Add Video
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People who watch a product video are 85% more likely to buy!
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Video is an investment.
Choose to make videos that:
• Explain a complex product
• Showcase a visually appealing
product
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[image via ConversionXL blog]
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4. Social Justification
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PROOF
WHAT DO THEY THINK?
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Products with reviews have a 12.5% greater chance of
converting!
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User-Generated Content
(UGC)
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BUILDS COMMUNITY ADDS SOCIAL PROOF
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5. Ready for Mobile
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Mobile = Desktop/
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Hierarchy of Information
Show the most important information first!
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MULTIPLE IMAGES
PRODUCT DESCRIPTION & REVIEWS
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Consider mobile as a separate channel to get the most out of it.
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How can you improve your own product pages?
Thanks for watching!
That wraps it up!