Create Retail Experiences Customers Love And Increase Your Sales

Conversions

Re-Imagine Your Business

Re-Imagine Your BusinessBe Your Customer’s Preferred Choice

Does Your Business Need To Adjust Its Retail Experience Model?

YES IF… Customer’s prefer your competitor’s

products and services to solve their problems or satisfy their needs

Your advertising budget is over the top and your business is still not a part of the social discussion

You are marketing but your sales conversions are low

Does Your Business Need To Adjust Its Retail Experience Model?

YES IF… Your retail atmosphere (sights, sounds,

smells, order, textures) repel customers

Customer spending and loyalty are decreasing

No one is talking about or recommending your products and services to others

I have a name for this type of business…

I have a name for this type of business…

The Market Misfit

Yes so unfortunately... Many businesses fail, because their

retail design is not properly positioned to attract or influence their desired customer.

Realize that… Your customer’s have many options

now about where they shop, so if you are going to make sales you must be the BEST!

It’s a FactBusinesses which provide customer’s with

amazing retail experiences

thrive even in harsh economic times.

Take a moment to consider...

Is my current business a Market Misfit? Is there anything in my retail design I

need to improve on?

Why Experiential Marketing?

Today’s customer is bombarded with an ever widening range of similar products and services and it is so easy for your business to be lost and forgotten amid the crowd.

Why Experiential Marketing?

Every business owner should be thinking about how to gain competitive advantage through memorable, experiential business models and retail design

Why Experiential Marketing?

Shopping experiences designed to touch your customer’s hearts and satisfy their needs are magnetic

Why Experiential Marketing Shopping experiences designed to

touch your customer’s hearts and satisfy their needs are magnetic

Customers slow down, stop and give your business the second look needed to close the sale.

...Worth A Second Look? Your business should carry a strong

theme that leaves a positive and indelible print on the psyche of your customers.

...Worth A Second Look? Your business should carry a strong

theme that leaves a positive and indelible print on the psyche of your customers.

Your theme should be seamlessly woven into a model that makes your customers feel at ease, valued, important and most of all loved by you.

...Worth A Second Look? Your business should exist for the

pleasure of your customers When you please them, the financial

returns will be much greater for you in the long-term.

Look at a few familiar examples

MAKE THEM

FEEL ALIVE Aromatherapy and the addition of healing fragrances can be used to uplift the mood and wellness of customers who enter your store environment.

MAKE THEM

FEEL LIKE WINNERS Adding games, contests, and prize-winning opportunities to your retail offering

are popular strategies for increasing business seasonally.

POWER OF CHOICE Many salad bars and delis have flexible menus which allow customers to

design and build what they want to eat.

MAKE THEM

FEEL SAFE A children’s play area filled with stuffed toys is a great way to diffuse the tension in nervous children who need to have a check up at the dentist.

Take Your Business Deeper Do more than simply presenting your

product or service.

Align your business operation to how your customer’s truly feel about having their needs met.

Take Your Business Deeper Delight them, anticipate what drives

their buying motives and exceed their expectations

Watch cursory glances at your offering transform to desire and desire to sales.

Did You Know That... Research shows that when businesses

add amazing retail experiences to their day-to-day operations there is:

Did You Know That... Research shows that when businesses

add amazing retail experiences to their day-to-day operations there is:

1. Increased Customer Loyalty

Did You Know That... Research shows that when businesses

add amazing retail experiences to their day-to-day operations there is:

1. Increased Customer Loyalty2. Increased Customer Spending

Did You Know That... Research shows that when businesses

add amazing retail experiences to their day-to-day operations there is:

1. Increased Customer Loyalty2. Increased Customer Spending3. A willingness to pay higher prices for

goods and services

Did You Know That... Research shows that when businesses

add amazing retail experiences to their day-to-day operations there is:

1. Increased Customer Loyalty2. Increased Customer Spending3. A willingness to pay higher prices for

goods and services4. Word-of-mouth marketing and regular

new business

Our Consultation Process

Research

Re-Imagine

RedefineRe-position

Re-launch

Phase 1: Research Is your concept feasible and valuable in

today’s market? Defining your target market and the best

ways to connect with them Knowing the needs and desires of your

target market Evaluation of your business metrics and

KPI’s (key performance indicators ) Best strategies for market penetration and

developing sales channels

Phase 2: Re-Imagine

Develop a clear vision Determine the ideal shopping

experience for your customers based on research and customer interaction

Distinguish your shopping experience within its market

Test this vision on your current customer base

Phase 3: Redefine

We prepare and submit to you for discussion a comprehensive outline of the proposed solutions which would work best for your business.

Adapt the vision into a cohesive retail theme which enhances your product or service offering.

This phase ends once you are in agreement with the proposals

Phase 4: Re-Position

Design Effective Marketing Campaigns Eliminate negatives and distractions Re-branding Experiential Product and Service

Upgrades Training and re-assignment of labour for

greatest efficiency Retail Atmospherics and Design Upgrades

Phase 5: Re-launch

Implementation of the proposed strategy

Enhancement of Social Partnerships and Exchanges

Employee training Collect customer feedback about the

implemented changes for final adjustments

Ask About Our Services

Full Business and Retail Makeover Social Media Management Copy Writing New Product Launches/Product Label

Design Olfactory Sales Enhancements Corporate Branding w/Logo and

Marketing Materials

Contact Information Simmone Thorpe BSc. DipEd. MBA Business Analyst & Retail Designer Email: simmonethorpe@gmail.com Website: http://www.simmonethorpe.com