Create Storyboard for Multimedia Presentation

Student: David J. Miller david.miller3@waldenu.eduProgram: Ph.D. in Education

Specialization: Educational TechnologyInstructor: Amar Almasude, Ph.D.

Walden UniversityJune 29, 2011

INNOVATIONS FOR MULTIMEDIA PRESENTATIONS

Adobe CaptivateManaging electronic course materials

Effective strategies to develop teaching-learning communities

Alternate forms of assessment

Four Stages of Innovation Development

• Need: What problem or need existed that gave rise to your innovation?

• Research: What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?

• Development: What problems did your innovation encounter in the development process? Who was the intended audience for your innovation?

• Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.

Four Stages of Innovation Development

• Need: What problem or need existed that gave rise to your innovation?

• There is a need to move beyond traditional instructional design while considering varied inputs into supporting and developing our learners.

Four Stages of Innovation Development

• Research: What research organization or people developed a solution to this problem or need?

• Adobe Captivate and Adobe Connect: Launched in 2003 by Macromedia

Four Stages of Innovation Development

• Research: What were their findings?

• Created solutions for customers to create, deliver, and optimize compelling content and applications — improving the impact of their communications, enhancing their brands and productivity, and ultimately bringing them greater business success.

Four Stages of Innovation Development

• Research: Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?

• Adobe was founded in 1982 by Charles Geschke and John Warnock

• While the product started out as a pure screen recording utility known as Flashcam (Nexus Concepts 2002), it evolved into an E-learning authoring tool after San Diego-based e-Help Corporation acquired Flashcam and released it as RoboDemo. Eventually, software firm Macromedia acquired e-Help to gain RoboDemo. Shortly before Adobe Systems acquired Macromedia, they changed the name of the product to Captivate.

Four Stages of Innovation Development

• Development: What problems did your innovation encounter in the development process?

• 1) Project cache

• 2) Recording

• 3) When Adobe Captivate 4 projects are upgraded to Adobe Captivate 5, the following issues are observed:

• 4) Aggregator

• 5) Reporting to Acrobat.com

Four Stages of Innovation Development

• Development: Who was the intended audience for your innovation?

• The audience for this innovation was beginning and intermediate users who want to create software demonstrations and interactive simulations.

Four Stages of Innovation Development

• Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.

• Captivate was originally called RoboDemo when the program was bought

from a small company called E-Help

• Adobe is committed to proactively managing the manufacturing and shipping of packaged products. This includes the sourcing of printed components and media replication, as well as the selection and management of suppliers that assemble and ship software

• Online marketing

• Deliver and measure marketing effectiveness across a wide spectrum of screens and devices.

Four Stages of Innovation Development

• References

• http://rjacquez.com/read-all-about-it-introducing-adobe-captivate-5-5-and-adobe-elearning-suite-2-5/

• "MarketWatch.com". http://www.marketwatch.com/story/adobe-unveils-elearning-suite-2-captivate-5-2010-05-04. Retrieved 2011-07-04.

The Five Stages of Rogers’ Innovation-Decision Process

Knowledge Persuasion Decision Implementation Confirmation

The Five Stages of Rogers’ Innovation-Decision Process

Knowledge Adobe Captivate (formerly RoboDemo)

is an electronic learning tool for Microsoft Windows, and from v.5 Mac OS X.

Can be used to author software demonstrations, software simulations, branched scenarios, and randomized quizzes in .swf format.

The Five Stages of Rogers’ Innovation-Decision Process

Persuasion

The software enables you to “rapidly

create, smoothly deliver, and easily maintain rich eLearning content.

Easily integrates your content

The Five Stages of Rogers’ Innovation-Decision Process

Decision Rapid eLearning (ReL) via Adobe

Captivate impacts the eLearning creation process and ultimately the ability of workers to meet company goals.

The Five Stages of Rogers’ Innovation-Decision Process

Implementation

KNOW YOUR USER ARTICULATE the LEARNING GOALS DEVELOP A SCRIPT or STORYBOARD PRODUCTION LENGTH NAVIGATION NARRATION

STANDARD ELEMENTS

The Five Stages of Rogers’ Innovation-Decision Process

Confirmation eLearning is continuing to grow, even in

economic recovery. Will continue to fill an important gap in learning content

creation The content development process is spreading outside of

the learning realm Instructional designers’ roles is changing Content developers are becoming more sophisticated with

Adobe Captivate

The Five Stages of Rogers’ Innovation-Decision Process

• References

• Forrester Consulting (2010). Rapid eLearning: Claiming A Spot In Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010.

• http://www.lib.umd.edu/UES/bestpractices.pdf

• http://www.adobe.com/products/captivate/reviews-awards.html

S-Curve for Adobe Captivate

• The S curve is used to study a lot of natural processes and complex systems.

• The logistic equation was published for the first time in 1838 by P. F. Verhulst, a Belgian mathematician, than it was rediscovered in 1920 by Raymond Pearl and Lowell Reed.

S-Curve for Adobe CaptivateInnovativeness and Adopter Categories

Adobe Captivate InnovationS-Curve

Perform

ance

Time

100%

May 2002 Fall 2002 Spring 2003 Fall 2003 2004 2006 2007 2009 2010 2011

Adobe Captivate InnovationS-Curve

Perform

ance

Time

100%

S-Curve for Adobe Captivate• Variables Determining the Rate of Adoption

1) Perceived Attributes of innovations – accounts for 49% to 87% of variance in the rate of adoption

2) Type of Innovation-Decision

3) Communication Channel diffusing the innovation at various states in the innovation-decision process

4) Nature of the Social System

5) Extent of Change agent’s promotion efforts

S-Curve for Adobe Captivate

• References• Rogers, E. M. (2003). Diffusion of innovations

(5th ed.). New York, NY: Free Press. • Forrester Consulting (2010). Rapid eLearning:

Claiming A Spot In Your Content Developers’ Toolkit. A commissioned study conducted by Forrester Consulting on behalf of Adobe, January 29, 2010.