Create Wow-Worthy Campaigns with Influencer

Marketing

WHO IS MtoM CONSULTING?

Christine Wilson

CEO & Founder

Tracey McCoy COO

WHO IS MtoM CONSULTING?• Social Media – Facebook, Twitter, Pinterest,

etc.• Blogs – Influencer Marketing for Your Brand• Ads – Google Adwords, Facebook, and Twit-

ter• PR – Local and National PR Services• And More – Website Design, Mom Outreach

WHO IS DOING INFLUENCERMARKETING?

59%

65%Of brands participate in influencer marketing today

Plan to increase their influencer marketing budget in the next 12 months

People trust people, not logos. 92% of global consumers trust UGC and WOM more than advertising.

WHY IS INFLUENCER MARKETING THE FOUNDATION?

CAMPAIGN STRATEGY AND DEVELOPMENT• Know Your Audience

– Target Market– Message that resonates (Content

Relevant to Platform)• Set Clear Goals

– Awareness– Traffic– Engagement

• Define How To Measure Success– Clicks– Shares– Comments

Additional Campaign Components?• Video• Live Event • Email• Survey• Research

INFLUENCER DISCOVERYTypes of Influencers

• Celebrity -High Reach

• Quality Content Creators-Creative Content

• Buzz Builders-Distributors

• Advocates & Employees-Easy to access

IDEAL CONTENT DISTRIBUTION• Publishing Schedules • Relevant Sites, Blogs, Social Platforms• Amplification• Ensure Content Intertwines

– Sharing other campaign posts (Boosting)

– Content hubs

REPORTING AND METRICS• Traffic• Engagement• Shares• Pins/Likes/Re-Tweets• Across Multiple Platforms• Real Time Data / Anytime

SUCCESSFUL PROGRAMBritax CampaignChallengeBritax recognized the value of in-fluencer content and wanted to start a campaign

Solution • Executed a 40 blogger campaign• Highly targeted and niche blog-

gers to target specific audience

Results• 3.7 million UVMs• 81,281 Page Views• 7,211 Comments• 196 Content Pieces• 2,860 Brand URL Clicks

WHO IS TAPINFLUENCE?Founded 2009

70+TOP AGENCIES AS

CUSTOMERS

100%YEAR-OVER-YEAR

GROWTH

NAMED LEADERIN CONTENT MARKETING

BY FORBES

500,000+CONTENT PIECES

CREATED

BEST IN CLASS INFLUENCER MARKETING AUTOMATION PLATFORM

QUESTIONS?