Create Your Social Media Strategy

Download Create Your Social Media Strategy

Post on 16-Aug-2015




3 download

Embed Size (px)


<ol><li> 1. Create Your Social Media Strategy </li><li> 2. Thank you for downloading this free social media strategy planner. Please feel free to send a copy to anyone who you think it might help! You can print this and complete it or there are text boxes which you can complete online. Thank you. Alison Wood </li><li> 3. About Me Hello, my name is Alison Wood and first I want to thank you for downloading this free social media strategy planner. Before we start I want to ask you one question - are you tired of spending time on social media and yet never seeing the results you want in terms of traffic and sales? Then you are in the right place because today I want to show you a different way Five years ago I was in exactly the same position as you. I was working as an HR Manager for an international company in the UK and while I enjoyed some aspects of my job it wasnt something that I could see myself doing until retirement. I had such a passion to write, to teach and to live life on my own terms but I really just didnt know where to start. However, I knew I had to make a change and so I learned how to build websites this suited me perfectly because I enjoyed the visual creativity, a little bit of the tech side and most of all I could write about subjects I loved. I built a craft site, one about pets (inspired by my house rabbit) and a few others in niches I enjoyed. Building the sites was great, but there was one essential component missing and that was traffic. Remember I was doing this around my full time job. Therefore I didnt have lots of spare time and I certainly didnt have cash to spend on paid forms of traffic such as on and offline advertising. </li><li> 4. The solution turned out to be social media and after much trial and error (and a few swear words and tears) I got to a place where it was consistently bringing traffic to my business but more than that I found out what was effective so that I didnt have to waste hours every day on it. As my sites and revenue grew it allowed me to give up my job and take my business full time almost 3 years ago. So what is number one on my list of things you need to do to be successful in your social media? Of course, you need to create a strategy. That is exactly what we are going to do today - for the next 3 months - and then you can rinse and repeat after you see what works and what doesn't work so well for you on social media. Finally, if you would like to get some more marketing, mindset and motivation tips from me for growing your business with joy, why not head over to my website: You can also join me for extensive social media training on my 6 week Bootcamp course. To find out more please click here. </li><li> 5. What Are The 6 Strategy Steps? 1. Choose your social media platforms 2. Clarify your goals 3. Track, track, track! 4. Consider your content 5. Analyze what's working 6. Give yourself wriggle room Before We Start Let's Identify Our Start &amp; End Dates - 3 Months Apart. Write them in the boxes below: Start Date End Date </li><li> 6. Step 1: Choose Your Social Media Platforms For these steps we are going to focus on the next 3 months. After that time you can reassess and decide whether you want to continue to work just with the social media platforms you have covered now or whether you want to expand further. List up to 5 Platforms You Are Going to Focus on: If you only want to choose 1 or 2, that is perfectly fine, better to be selective than to get overwhelmed. So below choose from: Facebook, Twitter, Pinterest, G+, Instagram, LinkedIn, Periscope, Snapchat, YouTube etc. </li><li> 7. 2. Clarify Your Goals You have to know where you are heading in order to know you are setting out in the right direction. In this section we want to create some goals e.g. I want to increase my Twitter or Facebook followers by 300, I want to get 250 more people on my mailing list or I want to make x number of sales or sign x number of clients. Only you can know what is right for you. Make it realistic but also a stretch so that you have something to really focus on. Outline Your 5 Goals in the Boxes Below: </li><li> 8. Step 3: Track, Track, Track ! Record what your figures are now &amp; then at the end of each month. I have left some boxes blank in case you have some other metrics you want to track. Start Date End Month 1 End Month 2 End of Month 3 Facebook Twitter Mailing List Subscribers Sales/ Clients </li><li> 9. Step 4: Consider Your Content Coming up with some content ideas is all important. If you can create editorial calendar for the next 3 months, it will take so much pressure off you day to day. By the way if you struggle with coming up with content idea you may want to check out my BlogBuzz Community - which gives you a weekly content idea and a place for networking. Below I have added 10 content idea and then on the page below there is space for you to add 12 weeks of ideas related to your business - this could be for your blog and newsletter, but also for your social media. The more joined up your content and marketing is, the more impact it will have. 1. Lists of other FB/Twitter/Instagram profiles you enjoy tag them in and spread the love 2. Glimpses into your business behind the scenes 3. How-tos and Tutorials 4. Resources which help you in your niche 5. Questions to find out more about your audience 6. Polls 7. Giveaways 8. Add some hashtags and go with something thats trending like #ThrowbackThursday where you share an earlier post or event from your business 9. Interviews of others in your niche or related fields 10. Create an audio or video post </li><li> 10. Making it Real For Your Business Look at the different content ideas and come up with 12 (one a week for the next 3 months) for your business. So if it is an interview, decide who you are going to reach out to. If it's a tutorial or How-To decide on your subject matter. Enjoy! </li><li> 11. Step 5: Analyze What's Working You are only going to know what's working when you take a look at the analytics. You can use Facebook insights and site specific analytics for example on Pinterest. Or 3rd party analytics, for example Iconosquare for Instagram. If you have a website or blog, you need to take advantage of either Google Analytics or Then try to fill in as much of the section below as you can, this will just start you thinking about how useful analytics can be. Some sections are blank so you can add your own insights. Looking at Facebook insights what is the demographic of your audience. Male and female split, age brackets and location? Looking at your Pinterest analytics, what is your average monthly viewers and engagement of your audience. </li><li> 12. When you look at Clicky or Google Analytics what is your unique visitor numbers and page views to your website or blog per month. Where does most of your traffic to your website come from? Direct, search, social media. And which social media platform is the highest. Re-visit these stats at least monthly. Add any insights you have noticed from your analytics and see if the trend continues month on month. </li><li> 13. Step 6: Give Yourself Wriggle Room As you see the interaction from the content on your social media posts and the results from your analytics you should amend your strategy as you go. Maybe by branching out onto a new social media platform or doing more of the content you have found people enjoy on your blog, website or social media. Thanks for reading this guide to creating your own social media strategy. I hope you have enjoyed it and that it proves helpful. If you would like to make social media even more effective for your business then please do check out the details at the link below: Social Media Marketing Bootcamp </li></ol>