created based upon the knowledge innovation assessment methodology © entovation international ltd. ...

Created based upon the Knowledge Innovation Assessment Methodology © ENTOVATION International Ltd. www.entovation.com

A Knowledge A Knowledge InnovationInnovationTMTM

Project Proposal Project Proposal for for

The General Organization For The General Organization For Research DevelopmentResearch Development


Thank youThank youThe following course work and project proposal was created as part of the „KEN Practitioner Certification Course“ delivered at RITSEC, Cairo in April and May 2005 in collaboration with Entovation Internation Ltd. The Knowledge Innovation Assessment Methodology was developed and is copyrighted by Debra M. Amidon (www.entovation.com)A special thank you for their support is given to (alphabetically listed by given name):

The Egyptian Ministry of Administrative DevelopmentRITSEC Management

Effat El-ShookyHisham SherifMahmood Rezk

RITSEC StaffAmin Lotfy (Local project management and facilitation)Ahmed Sobky (Local project management and facilitation)Neven Noshy (Local IT support)Sophia Korayem (Local project management)

International supportersDebra Amidon, Entovation International Ltd www.entovation.com (Content expert)Oliver Schwabe, Eurofocus International Consultants Ltd, www.euro-focus.com (Facilitator)

and the whole participant group


ParticipantParticipant

Nermeen Salah El-DinNermeen Salah El-Din

A statstical resracher in the general organization A statstical resracher in the general organization for industeralization.for industeralization.


Executive SummaryExecutive Summary

It is going to be an organization that is It is going to be an organization that is responsible for research and responsible for research and development in the industrial field as it development in the industrial field as it will be a part of “the general will be a part of “the general organization for industrialization” organization for industrialization” (GOFI)(GOFI)


Project DescriptionProject Description

It is going to communicate with the research It is going to communicate with the research organizations in Egypt, as it is going to provide organizations in Egypt, as it is going to provide feasibility studies and analysis about those feasibility studies and analysis about those researches and find means to make those researches and find means to make those researches marketable.researches marketable.The organization is going to ask those research The organization is going to ask those research organizations to provide it with the data organizations to provide it with the data required in some industrial fields and that will required in some industrial fields and that will make the data given more accurate and of make the data given more accurate and of course more useful and that will make the course more useful and that will make the feasibility studies done in the GOFI more feasibility studies done in the GOFI more accurate and more real accurate and more real ....


Expected Financial Expected Financial ValueValue

If the researches done were accurate If the researches done were accurate enough that will make the work done enough that will make the work done by the (GOFI) more efficient and that by the (GOFI) more efficient and that will reduce the time, costs and efforts will reduce the time, costs and efforts exerted by the employees .exerted by the employees .


Expected Non-Financial Expected Non-Financial ValueValue

The quality of the work will be improvedThe quality of the work will be improvedThe organization can gain the market leader The organization can gain the market leader shipshipThe idea of the organization may be The idea of the organization may be sponsored if it was marketed correctlysponsored if it was marketed correctlyThe organization can influence the other The organization can influence the other organizations to undertake its actions.organizations to undertake its actions.Crediability will be created as the researches Crediability will be created as the researches done will be very connected to the real needs done will be very connected to the real needs of the market of the market


Measurement of non-Measurement of non-financial valuefinancial value

If the researches done more If the researches done more accurately and the customers are accurately and the customers are more satisfied with the service more satisfied with the service presented to them we can then say presented to them we can then say that we are on the right track that we are on the right track


Key Proposed Key Proposed ActivitiesActivities

It is going to communicate with the research It is going to communicate with the research organizations in Egypt as it is going to provide organizations in Egypt as it is going to provide feasibility studies and analysis about those feasibility studies and analysis about those researches and find means to make those researches and find means to make those researches marketable.researches marketable.The organization is going to ask those research The organization is going to ask those research organizations to provide it with the data organizations to provide it with the data required in some industrial fields and that will required in some industrial fields and that will make the data given more accurate and of make the data given more accurate and of course more useful and that will make the course more useful and that will make the feasibility studies done more accurately and feasibility studies done more accurately and more real more real ..


Resources RequiredResources Required

Qualified researchers that can undertake the Qualified researchers that can undertake the research process correctlyresearch process correctlyNew means of technology needed for the New means of technology needed for the reseach (computers connected to the internet)reseach (computers connected to the internet)Networks must be created within the Networks must be created within the organization and across to ensure an organization and across to ensure an accurate and quick flow of data.accurate and quick flow of data.Trainning courses to qualify more employees. Trainning courses to qualify more employees.


Time RequiredTime Required

2 years are needed to have the project 2 years are needed to have the project working at its full capacity.working at its full capacity.


Organizational ReadinessOrganizational Readiness

The governmental organizations The governmental organizations can provide the required can provide the required resourcesresources


Success CriteriaSuccess Criteria

This project is going to succeed if:This project is going to succeed if: - The required resources of doing the research - The required resources of doing the research

were availablewere available - Qualified personnel were responsible for the - Qualified personnel were responsible for the

implementation of the research processimplementation of the research process-The idae of research development was set as a -The idae of research development was set as a

priority by the high managerspriority by the high managers


Projected Start DateProjected Start Date

This project can start within 6 months, This project can start within 6 months, and can be efficiently implemented and can be efficiently implemented within 1 year. within 1 year.


The assessment resultsThe assessment results


The Detailed ResultsThe Detailed Results

Collaborative Process: (4.56 / 8.56)Collaborative Process: (4.56 / 8.56)Performance Measures: (4.20 / 8.00)Performance Measures: (4.20 / 8.00)Education / Development: (4.33/8.67)Education / Development: (4.33/8.67)Learning Network: (2.67 / 6.44)Learning Network: (2.67 / 6.44)Market Positioning: (2.44 / 6.44)Market Positioning: (2.44 / 6.44)Products/Services: (2.80 / 6.70)Products/Services: (2.80 / 6.70)Market Penetration: (3.80 / 6.70)Market Penetration: (3.80 / 6.70)Market Image: (2.90 / 6.50)Market Image: (2.90 / 6.50)Leadership / Leverage: (5.21/8.79)Leadership / Leverage: (5.21/8.79)Technology / Internet: (4.44/9.19)Technology / Internet: (4.44/9.19)


Activities: Collaborative ProcessActivities: Collaborative Process

Urgent Urgent - An explicit innovation - An explicit innovation process must exists within the organization.process must exists within the organization.- The organization’s innovation process must be capable of supporting - The organization’s innovation process must be capable of supporting

the development of innovation from idea creation through the development of innovation from idea creation through commercializationcommercialization

Important Important -All of the organization’s stakeholders (investors, customers, suppliers) -All of the organization’s stakeholders (investors, customers, suppliers)

must be involved in the innovation process.must be involved in the innovation process.-The criteria for measuring the success of innovations within the -The criteria for measuring the success of innovations within the

organization must be clearly defined.organization must be clearly defined.

ContinueContinue -The organization’s business strategies should be aligned to maximize -The organization’s business strategies should be aligned to maximize

results of a successful innovation process.results of a successful innovation process.


The activitiesThe activities of the collaborative of the collaborative processprocess

We are going to define a certain person in We are going to define a certain person in the organization that will take the the organization that will take the responsibility of the innovation process. responsibility of the innovation process. That person will be responsible for taking That person will be responsible for taking the ideas from the employees in the the ideas from the employees in the organization, and then he will decide organization, and then he will decide which of those ideas have a potential to be which of those ideas have a potential to be commercialized, then he will create a commercialized, then he will create a certain market strategy for this idea to be certain market strategy for this idea to be represented and applied.represented and applied.


Activities: performance measures Activities: performance measures Urgent

-There should be an identified person who is responsible for performing -There should be an identified person who is responsible for performing the Assessment of Knowledge Innovation within the organization.the Assessment of Knowledge Innovation within the organization.

-The business strategy must be clearly communicated within all levels of -The business strategy must be clearly communicated within all levels of the organization.the organization.

--Incentives should be in place within the organization in order to Incentives should be in place within the organization in order to promote idea creation, responsible risk-taking, and application of promote idea creation, responsible risk-taking, and application of inventions or concepts into development of products/services.inventions or concepts into development of products/services.

Important Important --The organization’s measurement systems should provide a means to The organization’s measurement systems should provide a means to

promote value in the eyes of customers and stakeholders.promote value in the eyes of customers and stakeholders.

Continue Continue --The organization’s business strategy should be clearly defined.The organization’s business strategy should be clearly defined.


The activities of the performance The activities of the performance measuresmeasures

There must be a certain mechanism in the There must be a certain mechanism in the organization that can deal with the organization that can deal with the employees in a way that can make those employees in a way that can make those employees successful in their jobs, to start employees successful in their jobs, to start applying this mechanism we must have a applying this mechanism we must have a defined office or unit in the organization defined office or unit in the organization that will be responsible for receiving the that will be responsible for receiving the ideas from different levels of personnel in ideas from different levels of personnel in the organization and that unit will thenthe organization and that unit will then see see the ability of applying those ideas.the ability of applying those ideas.


Activities: Education / DevelopmentActivities: Education / Development UrgentUrgent

--The location / locations where knowledge is created within the The location / locations where knowledge is created within the organization should has / have been identified.organization should has / have been identified.

-Mechanisms should exist within the organization to capture “fugitive” or -Mechanisms should exist within the organization to capture “fugitive” or “tacit” knowledge.“tacit” knowledge.

-Mechanisms must exist within the organization to evaluate the -Mechanisms must exist within the organization to evaluate the usefulness of “fugitive” / “tacit” knowledge to the organization.usefulness of “fugitive” / “tacit” knowledge to the organization.

--Systems should be in place within the organization to capture Systems should be in place within the organization to capture knowledge.knowledge.

-Systems should be in place within the organization to track the flow of -Systems should be in place within the organization to track the flow of knowledge.knowledge.

-The expanding global community should be utilized as a learning -The expanding global community should be utilized as a learning resource for personnel within the organization.resource for personnel within the organization.


Important Important --Educational programs and processes within the Educational programs and processes within the

organization must be learner-centered.organization must be learner-centered.

--Systems should be in place within the organization to Systems should be in place within the organization to incorporate knowledge in planning business strategy.incorporate knowledge in planning business strategy.

ContinueContinue --The organization’s educational programs should be The organization’s educational programs should be

designed to include a variety of teaching strategies.designed to include a variety of teaching strategies.


The activities of education The activities of education developmentdevelopment

This project is about making knowledge This project is about making knowledge one of the main element needed for one of the main element needed for planning in the organization, as when the planning in the organization, as when the plan of the organization is done without plan of the organization is done without giving consideration to knowledge the plan giving consideration to knowledge the plan given will not be so accurate. So this given will not be so accurate. So this project wants to emphasize the project wants to emphasize the importance of knowledge in the planning importance of knowledge in the planning process.process.


Activities: Learning NetworkActivities: Learning Network Urgent Urgent

-The geographic centers should provide opportunities for dialogue and -The geographic centers should provide opportunities for dialogue and learning.learning.

-Communication systems should be in place to effectively promote cross--Communication systems should be in place to effectively promote cross-fertilization of knowledge between centers.fertilization of knowledge between centers.

-All participants in the “network” should share a common vision.-All participants in the “network” should share a common vision.

ImportantImportant-All participants in the “network” have to have a shared purpose.-All participants in the “network” have to have a shared purpose.-There must be incentives in place which encourage participation in the -There must be incentives in place which encourage participation in the

network.network.-There should exist mechanisms in place to document the economic wealth -There should exist mechanisms in place to document the economic wealth

of the network.of the network.-Communication within the network should be facilitated by -Communication within the network should be facilitated by

computer/communications technology.computer/communications technology.-Centers of Excellence which recognize and leverage complementary -Centers of Excellence which recognize and leverage complementary

competencies should be established within the network.competencies should be established within the network.


The activities of the learning networkThe activities of the learning networkAs the organization or the unit that I need to As the organization or the unit that I need to establish is mainly concerned with the research establish is mainly concerned with the research development, I need to create and promote the development, I need to create and promote the concept of learning network, so I need to show concept of learning network, so I need to show the managers or the ones who have the the managers or the ones who have the responsibility the benefits that will be generated responsibility the benefits that will be generated from this learning network, and I will provide from this learning network, and I will provide some good examples of the other organizations some good examples of the other organizations that have established a powerful learning that have established a powerful learning network and how they did have valuable network and how they did have valuable financial and non-financial values due to this financial and non-financial values due to this learning network.learning network.Also for any research to be accurate and Also for any research to be accurate and reliable it must make use of the knowledge reliable it must make use of the knowledge providedprovided by the learning network. by the learning network.


Market positioningMarket positioningUrgentUrgent

--The organization’s intelligence-gathering mechanisms should be sufficiently The organization’s intelligence-gathering mechanisms should be sufficiently sensitive to capture critical information from non-traditional sources.sensitive to capture critical information from non-traditional sources.

-The organization’s intelligence-gathering system must be linked to the -The organization’s intelligence-gathering system must be linked to the corporate library / information system.corporate library / information system.

-Data obtained by the organization’s intelligence-gathering system should be -Data obtained by the organization’s intelligence-gathering system should be quickly integrated (fed-forward) into the day-to-day operations of all quickly integrated (fed-forward) into the day-to-day operations of all personnel who have a need to knowpersonnel who have a need to know..

ImportantImportant--These mechanisms and/or systems should be integrated into organizational These mechanisms and/or systems should be integrated into organizational

strategies and policies.strategies and policies.-Techniques should be developed within the organization to prioritize new -Techniques should be developed within the organization to prioritize new

business opportunities within the context of current strategy.business opportunities within the context of current strategy.

ContinueContinue--The organization should have mechanisms and/or systems in place to align The organization should have mechanisms and/or systems in place to align

the internal environmentthe internal environment with the external environmentwith the external environment..


The activities of the market The activities of the market positioningpositioning

In my point of view the most important task that In my point of view the most important task that should be implemented for the organization to be should be implemented for the organization to be successful is to correctly set and define its priorities successful is to correctly set and define its priorities in doing the business. in doing the business. And for the set of priorities to be done accurately and And for the set of priorities to be done accurately and correctly the organization must deal correctly with correctly the organization must deal correctly with the new means of information technology. the new means of information technology. And I think that all the levels of personnel must And I think that all the levels of personnel must contribute to the process of setting the business contribute to the process of setting the business priorities each in his or her point of view and then the priorities each in his or her point of view and then the top manager should take the responsibility to put the top manager should take the responsibility to put the final set of priorities.final set of priorities.


Activities: Product services Activities: Product services Urgent Urgent

The organization must set aside investment capital to fund and nurture a The organization must set aside investment capital to fund and nurture a sufficient percentage of new ideas to stay ahead of the competition.sufficient percentage of new ideas to stay ahead of the competition.

-The organization should develop a sufficient percentage of new products -The organization should develop a sufficient percentage of new products and services each year to stay ahead of the competition.and services each year to stay ahead of the competition.

ImportantImportant--The organization should be able to create products and services to meet the The organization should be able to create products and services to meet the

un-served needs of the marketplace.un-served needs of the marketplace.-The organization should create products and services to meet the un-served -The organization should create products and services to meet the un-served

needs of the marketplace ahead of the competition.needs of the marketplace ahead of the competition.

--The organization should follow product design principles and processes The organization should follow product design principles and processes which emphasize the development of products and services which have which emphasize the development of products and services which have embedded knowledge support.embedded knowledge support.


The activities of the product The activities of the product servicesservices

Sometimes the governmental sites do represent Sometimes the governmental sites do represent their services and they don’t care if the service their services and they don’t care if the service was correctly served or if the citizen is satisfied was correctly served or if the citizen is satisfied with the that service, so a unit must be created to with the that service, so a unit must be created to measure the level of satisfaction and to find out measure the level of satisfaction and to find out what is good and what is bad in the presentation what is good and what is bad in the presentation of the services.of the services.

This unit will be responsible for hearing what the This unit will be responsible for hearing what the citizens need and this will be a small unit that will citizens need and this will be a small unit that will exist in each governmental organizationexist in each governmental organization


Activities: Market PenetrationActivities: Market Penetration UrgentUrgent

- The organization should use alternative channels of distribution The organization should use alternative channels of distribution for its products and services.for its products and services.

- The organization should have strategies in place for capturing The organization should have strategies in place for capturing learning from partner interactions, in addition to reaping the learning from partner interactions, in addition to reaping the traditional return on investmenttraditional return on investment

Important Important --The organization’s view of the “enterprise” must includes stakeholders, The organization’s view of the “enterprise” must includes stakeholders,

partners, and customers.partners, and customers.-The organization’s strategic alliance process should defines new rules of -The organization’s strategic alliance process should defines new rules of

participation.participation.

--The organization should be able to defined its plans for future The organization should be able to defined its plans for future evolution.evolution.

--The organization should set strategies in place to monitor the strategic alliances The organization should set strategies in place to monitor the strategic alliances of its partners.of its partners.


The activities of the market penetrationThe activities of the market penetration

We have a problem in the ministries that We have a problem in the ministries that sometimes two or three ministries make sometimes two or three ministries make useful alliances among each other and useful alliances among each other and they cannot share those alliances among they cannot share those alliances among the rest of the ministries. And the other the rest of the ministries. And the other ministries don’t know anything about those ministries don’t know anything about those alliances, and because all the ministries alliances, and because all the ministries are considered partners there must be a are considered partners there must be a method to enlarge the level of alliances method to enlarge the level of alliances among them.among them.


Activities: Market ImageActivities: Market Image UrgentUrgent

--The organization’s culture must support itsThe organization’s culture must support its marketing messages.marketing messages.

-The organization’s competencies should support its marketing messages.-The organization’s competencies should support its marketing messages.-The organization’s advertising must define its uniqueness in the marketplace.-The organization’s advertising must define its uniqueness in the marketplace.

Important Important --The organization’s image campaign should be sufficiently multifaceted to The organization’s image campaign should be sufficiently multifaceted to

penetrate existing markets and to create new markets.penetrate existing markets and to create new markets.

ContinueContinueThe organization’s advertising messages are based upon knowledge-based The organization’s advertising messages are based upon knowledge-based

competencies, instead of product attributescompetencies, instead of product attributes ........


The activities of the market imageThe activities of the market image

The organization must be able to The organization must be able to penetrate the market, and market for its penetrate the market, and market for its service and it will be useful to attract both service and it will be useful to attract both the private and the public sector to make the private and the public sector to make use of the services provided by the use of the services provided by the organization.organization.


Activities: leadershipActivities: leadership

Urgent:Urgent:- The organization leader, must can define his sphere of influence The organization leader, must can define his sphere of influence

within the world community.within the world community. - The organization leader, should perceive external leadership The organization leader, should perceive external leadership

activities as integral to the business.activities as integral to the business.- -The organization leader, have to put mechanisms in place to -The organization leader, have to put mechanisms in place to

legitimize employees’ sharing of knowledge and expertise.legitimize employees’ sharing of knowledge and expertise.

Important:Important:-The organization leader, should develop internal mechanisms to codify -The organization leader, should develop internal mechanisms to codify

expertise in ways that enhance the organization’s business performance.expertise in ways that enhance the organization’s business performance.-The organization leader, should developed internal mechanisms to feed--The organization leader, should developed internal mechanisms to feed-

forward expertise in ways that enhance the organization’s business forward expertise in ways that enhance the organization’s business performance.performance.


--As an organization leader, you have developed As an organization leader, you have developed internal mechanisms to codify expertise in ways internal mechanisms to codify expertise in ways that enhance the organization’s business that enhance the organization’s business performance.performance.

-As an organization leader, you can define your -As an organization leader, you can define your sphere of influence within the industry.sphere of influence within the industry.

-The organization leader, should put mechanisms -The organization leader, should put mechanisms in place to encourage employee’s sharing of in place to encourage employee’s sharing of knowledge and expertise.knowledge and expertise.


Activities of the leadershipActivities of the leadership

The leaders face a big challenge which is The leaders face a big challenge which is how to make the best use of the how to make the best use of the employees’ abilities and skills by providing employees’ abilities and skills by providing the atmosphere where they can use their the atmosphere where they can use their skills so that they don’t go out and use skills so that they don’t go out and use their skills elshere.their skills elshere.


Activities: Internet/ technologyActivities: Internet/ technologyUrgent:Urgent:

-The most current advances in information technology should -The most current advances in information technology should be in use within the organization.be in use within the organization.

-The organization should have sufficient flexibility to -The organization should have sufficient flexibility to capitalize on the benefits of current information capitalize on the benefits of current information technology.technology.

-A network of expertise should exist within the organization to -A network of expertise should exist within the organization to provide assistance to employees in the areas of provide assistance to employees in the areas of technology, organizational behavior, and general technology, organizational behavior, and general information about the business.information about the business.

-Within the organization, roles should be clearly defined to -Within the organization, roles should be clearly defined to motivate optimal innovation.motivate optimal innovation.

-Within the organization, career paths should be develop to -Within the organization, career paths should be develop to motivate optimal innovation.motivate optimal innovation.

-Collaboration and interaction of employees across -Collaboration and interaction of employees across organizational boundaries is measured in terms of value-organizational boundaries is measured in terms of value-added contributions.added contributions.

-The organization should use cyberspace as a learning tool.-The organization should use cyberspace as a learning tool.


--Within the organization, incentives/rewards should Within the organization, incentives/rewards should be built into the system to motivate optimal be built into the system to motivate optimal innovationinnovation

-Within the organization, innovative ideas should be -Within the organization, innovative ideas should be well-received.well-received.

-Within the organization, the locus for project -Within the organization, the locus for project initiation should be clearly identifiedinitiation should be clearly identified..Important Important

Within the organization, innovative ideas should be Within the organization, innovative ideas should be well-received.well-received.

-Within the organization, the locus for project -Within the organization, the locus for project initiation must be clearly identified.initiation must be clearly identified.Continue Continue

Within the organization, there should exist a well-defined technical and Within the organization, there should exist a well-defined technical and managerial infrastructure.managerial infrastructure.


The activities of internet\ The activities of internet\ technologytechnology

In the organization the benefits of new In the organization the benefits of new technology must be maximized, and to do that technology must be maximized, and to do that we need a network of expertise that can provide we need a network of expertise that can provide useful solutions.useful solutions.Those expertise will do the following tasks:Those expertise will do the following tasks:They will solve any technological problems that They will solve any technological problems that will face the employees in the organization.will face the employees in the organization.They will find ways to connect the employees in They will find ways to connect the employees in the organization, and across organizations.the organization, and across organizations.3. They should be updated to the new 3. They should be updated to the new technology and find the availability to apply technology and find the availability to apply this new technology to the organization.this new technology to the organization.


Finally Finally

For this project to be implemented For this project to be implemented successfully we need the decision makers successfully we need the decision makers to sponsor this idea of research to sponsor this idea of research development. development.

Our country needs the research in many Our country needs the research in many fields to achieve its development,fields to achieve its development,

Research is the first step on the way to Research is the first step on the way to development. development.

created based upon the knowledge innovation assessment methodology © entovation international ltd. ...

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