created with mindgenius business 2005® the tipping point,malcolm gladwell the tipping point,malcolm...

Created with MindGenius Business Created with MindGenius Business 20052005®®

The tipping The tipping point ,malcolm gladwell point ,malcolm gladwell


The tipping point ,malcolm The tipping point ,malcolm gladwell gladwell

hush puppies hush puppies 3 rules of epidemics 3 rules of epidemics law of few law of few stickiness stickiness


The tipping point ,malcolm The tipping point ,malcolm gladwell (Cont.)gladwell (Cont.)

power of context power of context translation translation conclusion conclusion


hush puppies hush puppies

new york new york designer use designer use hip wear clubs hip wear clubs


3 rules of epidemics 3 rules of epidemics

syphilis syphilis spread by drug use spread by drug use zenilman zenilman

John Hopkins university Baltimore John Hopkins university Baltimore


3 rules of epidemics 3 rules of epidemics (Cont.)(Cont.)

type of people type of people break down on health treatment break down on health treatment

not all closed just staff number cut not all closed just staff number cut Baltimore Baltimore



seasonal seasonal people stay in /going out people stay in /going out

population movement population movement kept in one area until people moved kept in one area until people moved

about about



John potterat John potterat law of the few law of the few

hand full of people giving out the hand full of people giving out the message message

stickiness (like in stead of as ) stickiness (like in stead of as )


law of few law of few

with knowledge or influence with knowledge or influence connector connector

number of people they know number of people they know weak ties (get more jobs) weak ties (get more jobs)


law of few (Cont.)law of few (Cont.)

paul revere paul revere maven maven

makes us sit up and listen makes us sit up and listen not a persuader not a persuader


law of few (Cont.)law of few (Cont.)

a teacher a teacher information gather information gather

6 degree 6 degree


stickiness stickiness

making a message memorable making a message memorable sesame street sesame street

toy play toy play watch them is see what they are learning watch them is see what they are learning


stickiness (Cont.)stickiness (Cont.)

word of mouth word of mouth not all have the same influence not all have the same influence

revers revers willam doors willam doors


stickiness (Cont.)stickiness (Cont.)

the message should be memorable the message should be memorable


power of context power of context

broken window theory broken window theory keep on top of things ie graffiti keep on top of things ie graffiti


translation translation


conclusion conclusion

traditional methods of traditional methods of communication communication constant cycle of information constant cycle of information

willing to change method of willing to change method of communication communication the way we relate new information the way we relate new information

created with mindgenius business 2005® the tipping point,malcolm gladwell the tipping point,malcolm...

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