Creating a Compelling Newsletter Resource List

Email Service Providers (ESP)

Mailchimp - is my number one recommendation. Its great for visual businesses like artists and product based businesses.

ConvertKit - is a great ESP for service based businesses, and offers the ability to offer content upgrades. It is not friendly with images.

Resources & Tools

Building Your List Add ons and tools for building your email list.

There are TON of pop up options out there. These are the two that I have used and recommend: Hello Bar

• A really effective pop up box (example) • A nice bar that sits at the top of your website (example)

SumoMe • Welcome Mat - this is a drop down page that takes over your website, it is less

obtrusive than a pop-up (example) • List Builder - a pop up box

Using social media to build your list Capture emails on social media with lead generation

• Twitter card • Facebook ad • Facebook Brand Page call to action button

Saving content and keeping notes for upcoming newsletters • Instapaper • Pocket • Evernote

Further reading • Many, many inspiring newsletters built with Mailchimp • Average open, click, and bounce rates by industry by Mailchimp • Subject lines

• Best practices • Subject line comparison • Subject Line data

• 5 things to never do in email marketing • 7 types of content for your newsletter

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Creating a Compelling Newsletter Resource List

Examples of style types of newsletters: the first is ConvertKit, and the second is Mailchimp. CK is very text heavy, and MC is much more visual. One is more geared at marketers, coaches, businesses that have more text than visuals. The other is more geared towards product based and visual businesses. (These examples are both truncated because my

newsletters are very long 😂 .)

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Calls to action (CTA): is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today”. via Wikipedia.

I have shared below (and all of these will be in the presentation) examples of great CTAs. Make sure when you add a call to action, that you get creative and describe what they get when they click.

Creating a Compelling Newsletter Resource List

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Creating a Compelling Newsletter Resource List

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Creating a Compelling Newsletter Resource List

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These graphs are data supplied by Mailchimp, which you can find here. The times below are based on average times for when people open emails (not on EDT, or any time zone but average times). We’ll discuss in the class.