creating a compelling vision for your product roadmap
Post on 14-Sep-2014
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How well are you communicating your company’s product strategy? This webinar will discuss different ways of organizing your product roadmap and presenting a compelling vision to different audiences. We will discuss how to group your initiatives into themes. We will discuss processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. Join Jim Semick as he shares insights and tips for creating a compelling product roadmap vision. What you will learn: · How to present strategic initiatives to different audiences · How to group initiatives into themes · Different ways to organize product roadmap documents · Tips to engage executives · Methods to prioritize your roadmap initiatives Who Should Attend Product Managers, Product Marketing Managers, Project Managers, Program Managers and anyone responsible for creating product roadmaps About the Speaker: Jim Semick is co-founder of ProductPlan, Web-based software for developing and communicating your strategic product roadmap. Jim speaks frequently about market validation and the new product development process. He was part of the founding team at AppFolio, a business SaaS company that has raised over $30M in venture funding. Jim previously led market validation and wrote the first product requirements for well-known software products including Citrix GoToMyPC and GoToMeeting. About ProductPlan ProductPlan is the best way to visualize, organize, and communicate your company’s product strategy. http://www.productplan.com/ About AIPMM AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.aipmm.comTRANSCRIPT
© AIPMM 2014 www.aipmm.com
Creating a Compelling Vision for Your
Product Roadmap
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© AIPMM 2014 www.aipmm.com
Association of International Product Marketing & Management
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Follow: @AIPMM @cindyfsolomon@jimsemick
Use: #AIPMM #ProdBOK
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Participate and Win!
Must be present to win!
One lucky winner will get a free copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®)
© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Today’s Speaker
Presenter:
Jim Semick Co-Founder, [email protected]@jimsemick
© AIPMM 2014 www.aipmm.com
Creating a Compelling Vision for Your Product
Roadmap
How well are you communicating your company’s
product strategy?
Signs of Roadmap Chaos
• Strategic objectives not clear• Confusion about current
roadmap• Lack of transparency into
decisions • Roadmaps disjointed across org• Execs not on board or lost in
weeds
Poll
How often do you meet with the executive / management team to review the product roadmap?
Consider Your Audience
Executives? Engineers?
Sales?Customers?
Align your roadmap with goals
Keep your initiatives high level
Tell a compelling story
Group features into themes that deliver
value
Prioritizing Your Roadmap
Costs: Implementation effort, support costs, risk
Benefits: revenue, growth,
customer satisfaction,
strategic value
Kano ModelProduct Effort versus Customer Delight
The conversation matters as much as the score
Ways to Organize Your Roadmap
• Product Line• Product Category (e.g. Web, Mobile, Platform)
• Markets Served• Strategic Initiative (e.g. monetization, growth)
• Team• Outcomes, Goals• Sales Channel• Status
Poll
How are you updating and sharing your strategic roadmap document today?
Roadmap Samples
Typical Executive Facing Roadmap
Product Lines or Categories
Long-term Timeframe
Strategic Goals
Details: Value, Features, Risk
Poll
What are the primary elements that you use to organize your product roadmap?
Engaging Executives• Tell the story – be visual• Be transparent about
your process - involve them
• Align decisions with Goals and KPIs
• Give them access to the roadmap
Sign up for a free trial at www.productplan.com
Thank You!
© AIPMM 2014 www.aipmm.com
Moderator:
Cindy F. Solomon, CPM, CPMM @cindyfsolomon
Q & A
Presenter:
Jim Semick, Co-Founder, [email protected]
© AIPMM 2014 www.aipmm.com
Join AIPMM!
For a limited time, get a one-year AIPMM membership when you purchase a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®). Learn more here: http://bit.ly/1iUknEx.
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Upcoming Courses
June 16-17 - McLean, VA
AIPMM is offering several scholarships to these courses to reach those who are serious about learning these skills but have
budget constraints. For more information visit: http://bit.ly/CILCourse.
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Upcoming CoursesCourse & Location Dates Days TimeCPM® Certification Prep Course & ExamMcLean, VA June 9-10, 2014 M, T 8:30 am – 5 pm
CPMM® Certification Prep Course & ExamMcLean, VA June 11-12, 2014 W, Th 8:30 am – 5 pm
ACPM® Certification Prep Course & ExamMcLean, VA June 13, 2014 F 8:30 am – 5 pm
For more information, visit: Transform Your Career.
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Upcoming Courses
Athens, GreeceBelgrade, Serbia
Athens, Greece
Follow the links above for more information, or contact:[email protected].
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Please Join Us Again!Mastering Product Positioning May 30th
AIPMM Webinar Series: http://aipmm.com/aipmm_webinars
Global Product Management Talkhttp://www.blogtalkradio.com/prodmgmttalk
Call For Speakers: http://www.boldpm.com/call_for_speakersTopic Suggestions: [email protected]: http://www.aipmm.com/subscribeLinkedIn: http://www.linkedin.com/company/aipmmMembership: http://www.aipmm.com/join.phpCertification: http://aipmm.com/html/certification/