creating a cultureof storytelling: supporters into storytellers

16
Supporters Storytellers Jay Davis Online Community Director, EQCA

Upload: jay-davis

Post on 26-Jun-2015

420 views

Category:

Documents


0 download

DESCRIPTION

My presentation from the session called "Creating a Culture of Storytelling."I tend to put minimal text on my slides. Please email me (jay at eqca.org) if you'd like the deck with my notes.

TRANSCRIPT

Page 1: Creating a Cultureof Storytelling: Supporters into Storytellers

Supporters

Storytellers

Jay DavisOnline Community Director, EQCA

Page 2: Creating a Cultureof Storytelling: Supporters into Storytellers

Flickr: Photogirl7

Flickr: MoxyJane

Dan Nickhinson

Page 3: Creating a Cultureof Storytelling: Supporters into Storytellers

• Vetoed once in ‘08

• Bipartisan support in the legislature

• Organized opposition

• Oh yeah: Sean Penn.

SB 572: Harvey Milk Day Bill

www.rainbowdems.org

Page 4: Creating a Cultureof Storytelling: Supporters into Storytellers

What Does Harvey Mean to You?

“Write to the governor and let him know what Harvey Milk means to you.

Whether you live in Palm Springs, the Central Valley, or far northern California, let the Governor know that Milk was an LGBT hero who truly changed the world and is worthy of a state day of special significance.”

Page 5: Creating a Cultureof Storytelling: Supporters into Storytellers

Lather, Rinse, Repeat

Flickr: transplanted mountaineer

Flickr: Rick

Flickr: laRuth

Flickr: basykes

Page 6: Creating a Cultureof Storytelling: Supporters into Storytellers

Use Multiple Channels

Flickr: vitalyzator

Page 7: Creating a Cultureof Storytelling: Supporters into Storytellers

“Harvey Milk is someone who embodied the ‘all are welcome’ slogan of my church, someone who recognized that we are all equal and should be treated as such.”

“I remember hearing about him when I was a kid in Oklahoma and he was

the first openly gay man in politics -- at least the first one who

gained national attention. It made a difference knowing that I wasn't alone in rural Oklahoma and that someday I'd be able to make a difference.”

“I've known of too many LGBT young people who commit suicide because they believe they are hideous outcasts who can never be

accepted by society. Harvey Milk's life is a beacon of hope to LGBT persons everywhere.”

“Harvey Milk's courage, determination, and ability to build bridges between different groups had an impact beyond local politics.  He is an important figure in the state of California and an

important role model for gay youth across the nation, and for anyone

who is finding their voice and fighting for civil rights.”

Page 8: Creating a Cultureof Storytelling: Supporters into Storytellers

Show Why Telling Their Story Is Urgent

"As you know, the Governor vetoed a substantially similar bill last year. The veto message stated that Harvey Milk's contributions should continue to be recognized at the local level by those who were most impacted by his contributions. Since this bill is nearly identical, the veto message remains applicable."

Page 9: Creating a Cultureof Storytelling: Supporters into Storytellers

Show Them a Leader

Page 10: Creating a Cultureof Storytelling: Supporters into Storytellers
Page 11: Creating a Cultureof Storytelling: Supporters into Storytellers

Show Them a Leader

“I had two options: I could shrink. I could not excel, and I could keep from being noticed, I could vanish. Or, I could take a more permanent solution, and that was to take my own life… When I was 14 years old a theater director told me the story of Harvey Milk…”

Page 12: Creating a Cultureof Storytelling: Supporters into Storytellers

Bring Them into the Conversation

www.towleroad.com

Page 13: Creating a Cultureof Storytelling: Supporters into Storytellers

Outcome

McCarthy (the Governor’s spokesperson) said the governor's office has received more than 100,000 calls, letters and e-mails regarding the bill.

"The majority are actually opposed to the bill," McCarthy said. "But when it comes to Twitter posts, they tend to support the bill," she added, acknowledging more support for the legislation among new media users than traditional letter-writers. –ABC, News10.net, 9/11/09

Flickr: glenngould

Page 14: Creating a Cultureof Storytelling: Supporters into Storytellers

The Stories Continue…

Flickr: Global X

Page 15: Creating a Cultureof Storytelling: Supporters into Storytellers

In Summary…

• Pick a good prompt and stick to it.• Leverage existing memes and trends.• Give them ideas on what to say, but ask them to

speak from the heart.• Repeat those ideas. Repeat those ideas. Repeat

those ideas…• Use multiple channels if possible.• Make them feel that sharing their story is urgent.• Show them a leader.• Bring them directly into the conversation.• Celebrate and reinforce their role in the win.

Page 16: Creating a Cultureof Storytelling: Supporters into Storytellers

Thank you -- now go forth and recruit!!

“My name is Harvey Milk, and I’m here to recruit you!”

[email protected]@jay_EQCA