creating a digital download business - what to sell, how to sell it, and shortcuts to success
TRANSCRIPT
![Page 1: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/1.jpg)
@ S I T E L O C K@ S I T E L O C K
Creating a Digital Download Business
What to sel l , how to sel l i t and shortcuts to success
Wo r d C a m p N e w O r l e a n s 2 0 1 6
![Page 2: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/2.jpg)
@ S I T E L O C K
Adam W. Warner• Product Evangel is t at S i teLock•Co-Founder at FooPlug ins•Discovered WordPress in 2005•WordPress Community Addict• Fan of Fracta ls• Lover of Meatbal ls• Proud Dad!
![Page 3: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/3.jpg)
@ S I T E L O C K
What We’ll Cover Today• What to sel l• How to sel l i t• How to succeed
![Page 4: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/4.jpg)
@ S I T E L O C K
What Are Digital Products?
![Page 5: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/5.jpg)
@ S I T E L O C K
Ebooks
![Page 6: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/6.jpg)
@ S I T E L O C K
Ebook Tips
![Page 7: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/7.jpg)
@ S I T E L O C K
Topic Ideas and Format• You know what others don’t• X Common Questions About [ Insert
Industry/Topic] Answered
![Page 8: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/8.jpg)
@ S I T E L O C K
Tools and Templates• PowerPoint• Word• Pages (Mac)• Keynote (Mac)• Others
![Page 9: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/9.jpg)
@ S I T E L O C K
Visuals• Images• Graphs• Charts• Infographics
![Page 10: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/10.jpg)
@ S I T E L O C K
Repurposed Content• Use exist ing blog posts• Curated content
![Page 11: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/11.jpg)
@ S I T E L O C K
Audio• Music• Audiobooks• Podcasts• Ringtones
![Page 12: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/12.jpg)
@ S I T E L O C K
Audio Tips• Audacity• Zencastr• GarageBand• Screencast software
![Page 13: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/13.jpg)
@ S I T E L O C K
Video• Tutorials• Interviews• Music videos• Event recordings
![Page 14: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/14.jpg)
@ S I T E L O C K
Video Tips• ScreenFlow (Mac)• Camtasia (PC & Mac)
![Page 15: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/15.jpg)
@ S I T E L O C K
Printables• Digital art• Day planners• Clothing patterns• Memes• Posters
![Page 16: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/16.jpg)
@ S I T E L O C K
Themes
![Page 17: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/17.jpg)
@ S I T E L O C K
Plugins
![Page 18: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/18.jpg)
@ S I T E L O C K
How to Sell
![Page 19: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/19.jpg)
@ S I T E L O C K
Have a Plan
![Page 20: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/20.jpg)
@ S I T E L O C K
Host
![Page 21: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/21.jpg)
@ S I T E L O C K
Security
![Page 22: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/22.jpg)
@ S I T E L O C K
ABU!• Always be updating!
![Page 23: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/23.jpg)
@ S I T E L O C K
SSL• What it protects• Where to get one• Trust
![Page 24: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/24.jpg)
@ S I T E L O C K
Security Software and Services• Anti-virus• VPN• Plugins• Malware scanners• WAFs
![Page 25: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/25.jpg)
@ S I T E L O C K
Support Contact
![Page 26: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/26.jpg)
@ S I T E L O C K
Email subscription option• Pre-sales• Blog• During checkout
![Page 27: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/27.jpg)
@ S I T E L O C K
What eCommerce Platform?
![Page 28: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/28.jpg)
@ S I T E L O C K
Hosted Services
![Page 29: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/29.jpg)
@ S I T E L O C K
Done for You
![Page 30: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/30.jpg)
@ S I T E L O C K
Envato
![Page 31: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/31.jpg)
@ S I T E L O C K
Mojo
![Page 32: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/32.jpg)
@ S I T E L O C K
Half DIY
![Page 33: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/33.jpg)
@ S I T E L O C K
Full DIY
![Page 34: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/34.jpg)
@ S I T E L O C K
WordPress + Theme + Plugins• You’re in control• Only what you need
![Page 35: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/35.jpg)
@ S I T E L O C K
Simple Plugins
![Page 36: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/36.jpg)
@ S I T E L O C K
WooCommerce
![Page 37: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/37.jpg)
@ S I T E L O C K
Easy Digital Downloads
![Page 38: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/38.jpg)
@ S I T E L O C K
Shortcuts to Success
![Page 39: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/39.jpg)
@ S I T E L O C K
Design
![Page 40: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/40.jpg)
@ S I T E L O C K
Product Pages
![Page 41: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/41.jpg)
@ S I T E L O C K
Pre-Built• Platform-specific themes• Page bui lders for any theme
![Page 42: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/42.jpg)
@ S I T E L O C K
Descriptions for Real People
![Page 43: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/43.jpg)
@ S I T E L O C K
Benefits Before Features• Features = facts• Benefits = end result for user• “This book has 64 pages.”• “After reading this book, you’l l be able to
create your own knitted Wapuu.”
![Page 44: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/44.jpg)
@ S I T E L O C K
Visuals
![Page 45: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/45.jpg)
@ S I T E L O C K
Demos
![Page 46: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/46.jpg)
@ S I T E L O C K
Tutorials
![Page 47: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/47.jpg)
@ S I T E L O C K
Trust
![Page 48: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/48.jpg)
@ S I T E L O C K
Testimonials
![Page 49: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/49.jpg)
@ S I T E L O C K
Launching• Pre-launch buzz• Make it visible
![Page 50: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/50.jpg)
@ S I T E L O C K
Email Marketing• The l ist is everything• Provide REAL value• Be authentic
![Page 51: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/51.jpg)
@ S I T E L O C K
Reduce Cart Abandonment• CartHook
![Page 52: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/52.jpg)
@ S I T E L O C K
Affiliate Program• Should you have one?• Become an affiliate
![Page 53: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/53.jpg)
@ S I T E L O C K
Content Marketing• What is i t?• Have a plan• Pro tips
![Page 54: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/54.jpg)
@ S I T E L O C K
Social Strategy
![Page 55: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/55.jpg)
@ S I T E L O C K
Most Important!• A bias for action
![Page 56: Creating a Digital Download Business - What to sell, how to sell it, and shortcuts to success](https://reader035.vdocuments.net/reader035/viewer/2022070515/5878763b1a28ab497b8b7499/html5/thumbnails/56.jpg)
@ S I T E L O C K
Thank You• Fol low at:• @SiteLock• @wpmodder
• SlideShare• http://www.slideshare.net/wpprobusiness
• My Blog Posts:• http://wpdistrict.sitelock.com• http://adamwwarner.com