creating a rockin’ mission statement - jenn aubert€¦ · powering mission statement: 1. create...

Creating a Rockin’ Mission Statement

Workbook

© 2012 Jenn Aubert | www.jennaubert.com All Rights Reserved

http://www.jennaubert.com


6 Questions to ask yourself

1. What is the purpose of my business? Why did you decide to create this business in the first place? What were your original reasons you got started

down this path?

2. What is my passion? What are you so passionate about that made you decide to take the leap into making it a living breathing

business? What are you so passionate about that you would share this with the world? What do a truly care about?




3. Who do I serve? What’s my promise to them? Who are the people buying your product and service? Do you also serve the larger community by giving back?

Who else might your company or product or service touch? What are you promising those you’re serving?

4. What do I want to accomplish (and how)? What are you hoping to accomplish with your business? Are you hoping to create a strong community of

like-minded citizens all working towards a common goal? How are you going to accomplish this?




5. What unique gifts am I sharing with the world? What are your personal unique qualities that you’re bringing to your business and world? Each and everyone of

us is unique and we have our own voice, perspective and point of view. .. what is yours?

6. What is new, different, and exciting about my business and how do I set myself apart? How is your offering different from other people in your industry? What’s that special twist? How will you stand out in a very noisy world of similar businesses.




Next Steps

So after you’ve answered these questions, go ahead and circle the words and phrases that really stand out to you. Make sure to include a few concept particularly from Question 1 (purpose) and Question 2 (passion) questions.

Now combine those words/phrases into 2-3 solid sentences - distill down to the essence.




5 tips to a truly usable and em-powering mission statement:

1. Create a mission statement that reflects your lifestyle. Entrepreneurs often mix their business and life when we’re doing what we love, so allow some of that to come through in your statement.

2 . Revisit it frequently. Your mission statement is a living thing, one that will change as your business changes. Allow it to grow and develop as you and your business flourish. Take a fresh look at it each year and see if it needs to be adapted or tweaked in some way.

3. Develop (and use it) your mission statement like a mantra Develop your mission statement knowing you’re going to use it as a mantra. Meaning it should be short, memorable and powerful.

4. Pin it, post it, scrawl it on your mirror in lipstick Keep your mission statement in the front of your mind and in your sights all the time.

5. Use it to drive your daily/weekly schedule. Keep a copy of your mission statement near where you schedule and plan out your week. Use it to direct how you spend your week and your days.




Examples of Mission Statements

AppleApple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Virgin AtlanticSafety, security and consistent delivery of the basics are the foundation of everything we do.

The success of our three year strategy requires us to build on these foundations by focusing on the business and leisure markets and driving efficiency and effectiveness

(They broke it out even further..)

MISSION 1: To grow a profitable airline...

MISSION 2: Where people love to fly...

MISSION 3: And where people love to work.

Chopra Center (Deepak Chopra’s Center for Wellbeing)The Chopra Center's mission is to serve as the global source for balance, healing, transformation, and the expansion of awareness.

Donna Karen’s Urban Zen FoundationOur mission is to care for our children’s well-being and give them the tools to face obstacles and opportunities with love, compassion & strength. We collaborate with existing children’s organizations and create programs to enhance their spiritual, physical and emotional growth.

VolvoVolvo creates value by providing transportation related products and services with superior quality, safety and environmental care to demanding customers in selected segments




creating a rockin’ mission statement - jenn aubert€¦ · powering mission statement: 1. create...

Documents