creating a social media policy for la distributor employees (slideshare)

Creating a Social Media Policy

for LA Distributor Employees

Courtesy of FPA Technology Services, Inc.

http://www.TechGuideforLADistributors.com

http://www.techguideforladistributors.com/

Sponsored by http://www.TechGuideforLADistributors.com

Craig PollackFounder & CEO

The sizable potential of social

media to create benefits




or wreak havoc for a

manufacturer or distributor




means having a policy

is critical




Start with the Big Picture




The first question to be asked

is “what do we want to say

(or to be said) about our

company?”




The answer will be guided

by your company mission

statement




Policy definition can also

benefit from the participation

of employees to make it

workable and relevant




Only the Info You’d Be Happy

to See Replicated




To be safe, the only level

of information appropriate

to post on public social media

is information already destined

for public consumption




As a general principle, avoid

putting information on your

publicly accessible pages,

blogs or microblogs




that you would not want to see

echoing until the end of time

in cyber space




Be Cautious When Seeking

to Impose Rules




The National Labor Relations

Act protects the rights of

employees to organize,

whether the communications

medium is online or offline




Legal advice from

a professional with experience

specifically in social media

is recommended




See What Other Companies

are Doing




Another enterprise’s social

media policy for employees

can help generate ideas and

avoid omissions




See how they handle things

like asking employees to use

disclaimers if they post their

opinions on their own social

networks




Ask your social media team

for their opinions on such

policies too




How has your distribution

activity shaped your specific

social media policy for

employees?




Tell us about your approach

in the Comments box below


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