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Creating A Social Media Presence Enter, Establish, Engage, Evaluate

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Page 1: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

Creating A Social Media Presence

Enter, Establish, Engage, Evaluate

Page 2: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

The University of Texas at

San Antonio

• Metropolitan Regional University – Tri-Campus

• Hispanic Serving Institution

• 58% of UTSA students come from

underrepresented groups. Many are 1st

generation college students.

• 70 Undergraduate, 68 Master’s & 24 Doctoral

degree programs

• 28,787 Students

Page 3: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

Tomás Rivera Center

• Access College and Excel Programs

• Supplemental Instruction

• Tutoring Services

• Learning Assistance (Undergraduate &

Graduate)

Page 4: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

Supplemental Instruction at UTSA

• Founded in 1996

• 34 Courses (294 Course Sections

Annually)

• 9,987 SI Students & 41,056 Contact

Hours (AY 2014-2015)

• 6 Full-time Staff

• 120-145 SI Leaders

Page 5: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

WHY SOCIAL MEDIA?

• Free Resource

• Importance of marketing

• Where the target audience is located

Page 6: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

ENTER

Establishing a Foundation:

Understand ‘how’ and ‘for what

purpose’ certain social media

channels are utilized

Page 7: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional
Page 8: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

Common Social Media Outlets

Twitter: Send 140

character “tweets” to

followers; emphasis

on real time

(developing) events

Facebook: Write

posts & share links

with friends

Instagram: Edit & share

images/videos with

followers; mobile-based

Page 9: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

ESTABLISH

Social Media Marketing Plan

• Midterms, Finals, 1st

Day of Class,

Sports, Holidays,

Campus Events, etc.

• Common themes or

messages program

wants to convey

• Planning for items

that will be needed

for ‘X’ post

Calendar

Messaging

Action Items - Tasks

Page 10: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

ESTABLISH (cont)

Social Media Marketing Plan

Page 11: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

Stock Photos

Having a wide range of photos to pull from will be needed

and useful

• Campus Events

• Training

• Scenic Areas

• On the Job

• Office

• Other Dept.

• Random

Page 12: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

Account Set-up Tips

• Utilize a department email/profile to set up

social media accounts

• When setting up ‘usernames’ or ‘handles’ ,

attempt to find one that can be utilized for all or

most social media accounts

• Store passwords in a safe location: common

drive

• Facebook Page: Recommended to be created

from a Dept. Profile, not a student profile.

Page 13: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

Social Media Person/Team

• Recommended: A Professional Staff & Student

Staff member

– Avoid conflicting messages

• Establish meeting

• Update professional staff weekly

– Feedback from staff

– Everyone aware of what’s promoted

Page 14: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

ENGAGEIn the Know

In order to effectively engage your target populace

(students), these items are important to understand:

• NO FOLLOWERS = NO EXPOSURE

– Posting to yourself

– Important to understand how to use different media sites

– Engaging produces more followers, likes, shares, etc.

• Have constant student/s input on social media project

– Students are essential to have access target populace insight

• Trending, relevant

– Staff provides approval on postings (optional)

• Social Media keeps everyone ‘in the know’

Page 15: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

How To Engage• Relevant Posting

• Frequent Posting

• Recruitment Tables

• Gimmicks

• Competitions

• Update Publications

• Students

• Marketing Tables

• Promoting other

Dept./Prog

• Orientation

• Public Speaking

Opportunities

Page 16: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

EVALUATE

• Important component: helps improve

marketing reach

• Will look different for different

programs

• Evaluation tool used at UTSA

Page 17: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

EVALUATE (cont)

Page 18: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

EVALUATE (cont)

Page 19: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

EVALUATE (cont)

Page 20: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

EVALUATE (cont)

Page 21: Creating A Social Media Presence - info.umkc.edu · Creating A Social Media Presence Enter, Establish, Engage, Evaluate. The University of Texas at San Antonio • Metropolitan Regional

THANK YOU!