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  • Creating A Social Media Presence

    Enter, Establish, Engage, Evaluate

  • The University of Texas at

    San Antonio

    • Metropolitan Regional University – Tri-Campus

    • Hispanic Serving Institution

    • 58% of UTSA students come from

    underrepresented groups. Many are 1st

    generation college students.

    • 70 Undergraduate, 68 Master’s & 24 Doctoral

    degree programs

    • 28,787 Students

  • Tomás Rivera Center

    • Access College and Excel Programs

    • Supplemental Instruction

    • Tutoring Services

    • Learning Assistance (Undergraduate &

    Graduate)

  • Supplemental Instruction at UTSA

    • Founded in 1996

    • 34 Courses (294 Course Sections

    Annually)

    • 9,987 SI Students & 41,056 Contact

    Hours (AY 2014-2015)

    • 6 Full-time Staff

    • 120-145 SI Leaders

  • WHY SOCIAL MEDIA?

    • Free Resource

    • Importance of marketing

    • Where the target audience is located

  • ENTER

    Establishing a Foundation:

    Understand ‘how’ and ‘for what

    purpose’ certain social media

    channels are utilized

  • Common Social Media Outlets

    Twitter: Send 140

    character “tweets” to

    followers; emphasis

    on real time

    (developing) events

    Facebook: Write

    posts & share links

    with friends

    Instagram: Edit & share

    images/videos with

    followers; mobile-based

  • ESTABLISH

    Social Media Marketing Plan

    • Midterms, Finals, 1st

    Day of Class,

    Sports, Holidays,

    Campus Events, etc.

    • Common themes or

    messages program

    wants to convey

    • Planning for items

    that will be needed

    for ‘X’ post

    Calendar

    Messaging

    Action Items - Tasks

  • ESTABLISH (cont)

    Social Media Marketing Plan

  • Stock Photos

    Having a wide range of photos to pull from will be needed

    and useful

    • Campus Events

    • Training

    • Scenic Areas

    • On the Job

    • Office

    • Other Dept.

    • Random

  • Account Set-up Tips

    • Utilize a department email/profile to set up

    social media accounts

    • When setting up ‘usernames’ or ‘handles’ ,

    attempt to find one that can be utilized for all or

    most social media accounts

    • Store passwords in a safe location: common

    drive

    • Facebook Page: Recommended to be created

    from a Dept. Profile, not a student profile.

  • Social Media Person/Team

    • Recommended: A Professional Staff & Student

    Staff member

    – Avoid conflicting messages

    • Establish meeting

    • Update professional staff weekly

    – Feedback from staff

    – Everyone aware of what’s promoted

  • ENGAGE In the Know

    In order to effectively engage your target populace

    (students), these items are important to understand:

    • NO FOLLOWERS = NO EXPOSURE

    – Posting to yourself 

    – Important to understand how to use different media sites

    – Engaging produces more followers, likes, shares, etc.

    • Have constant student/s input on social media project

    – Students are essential to have access target populace insight

    • Trending, relevant

    – Staff provides approval on postings (optional)

    • Social Media keeps everyone ‘in the know’

  • How To Engage • Relevant Posting

    • Frequent Posting

    • Recruitment Tables

    • Gimmicks

    • Competitions

    • Update Publications

    • Students

    • Marketing Tables

    • Promoting other

    Dept./Prog

    • Orientation

    • Public Speaking

    Opportunities

  • EVALUATE

    • Important component: helps improve

    marketing reach

    • Will look different for different

    programs

    • Evaluation tool used at UTSA

  • EVALUATE (cont)

  • EVALUATE (cont)

  • EVALUATE (cont)

  • EVALUATE (cont)

  • THANK YOU!