creating a social media presence

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Creating a social media presence - digital marketing


  • 1. Creating a good presence on social media Phil Bradley
  • 2. First things first... What would you like to get out of today? Visit and let everyone know!
  • 3. Garys social media count media-count/
  • 4. Shift Happens
  • 5. What are we talking about? Lets just not go there shall we? Definitions are less important than what you can do with it The activity, not the tool is the key Oh, if you really insist
  • 6. The history: Web 2.0 Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. Wikipedia entry
  • 7. And social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.
  • 8. The old way and the new way Pre-Social Media Complicated HTML, SEO, FTP and thats before you even start! Computer based Software and content on your machine or network Installed software You have to buy, install and update the software Now and the near future Simple Tools exist to create pages and resources for you Cloud based Save directly onto internet servers, without even realising it! Browser based You load the software when you need it
  • 9. The old way and the new way Solitary You worked by yourself & sharing was difficult Communication Difficult and limited Crowd based Easy to share information eg bmarks Communication Probably too many ways to communicate now! See the conversation prism!
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  • 11. The old way and the new way Data was in one place The website ruled over everything Control was through the website Promotion, information, limited contact Consumption Of data Data can be everywhere Share data across different sites with 1 click Control is dispersed Weblogs, Twitter, Facebook groups Creation Of data
  • 12. The old way and the new way Web searching Websites, page ranking Information had to be tracked down Searches run on a regular basis, slow and laborious Information Badged, owned, controlled Internet searching User Generated Content, value of the person Information comes to the searcher RSS feeds, news curation, alerting services Information Out in the wild, in different places, formats
  • 13. The old way and the new way Getting it right Mistakes cost money Desktops were king Activity focussed around the machine Speed and storage Limited and expensive Getting it fast Speed is really important Access is key Laptops, notebooks, smartphones, smart tvs Bband and terabytes Available and cheap
  • 14. Fall in desktop purchase
  • 15. Daily Telegraph 3/1/14
  • 16. The old way and the new way Web 1.0 was about limitations Control in the hands of a few Strict and clear roles Social media is about free access to information Roles now blurred
  • 17. Consuming and creating
  • 18. 60 seconds in 2013
  • 19. 60 seconds in 2014 2,709,905 Google searches 252,527,018 emails sent 771 new websites created 975,624 new Facebook likes 354,203 new tweets 104 hours of video uploaded onto YouTube 3,357 new photos uploaded onto Flickr
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  • 22. Social Media Trends 2014
  • 23. Social media in search Summer of 2012
  • 24. Autumn of 2012
  • 25. March 2014 Me (website) Me (Google+) Me (weblog) Me (Twitter) Me (Slideshare) Me (CILIP Website) Baseball Player Baseball Player Me (Flickr) Me (Flickr) Me (Flickr)
  • 26. March 2014 page 2 Me (Pinterest) Baseball Star Baseball Star Me (YouTube stream) Me (Google+) Images Me (Other website) Amazon Me (Slideshare) Baseball Star Me (LinkedIn)
  • 27. Social signals and ranking: Bing and Google How many tweets/retweets a URL has The authority of the person tweeting the URL The number of Facebook shares/like a URL has How many +1s a URL has
  • 28. Case study Moz published a beginners guide to SEO, and Smashing magazine tweeted it out
  • 29. Another experiment
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  • 31. Social media search engines Find material that Google cant More current Provide better insights into content
  • 32. Topsy 425 billion tweets archive, 4-600,000,00 per day, index within 150 milliseconds
  • 33. Socialmention*
  • 34. Icerocket
  • 35. Addictomatic
  • 36. 48ers
  • 37. Whos Talkin
  • 38. Likebutton
  • 39. Mamuna search engine for social networks
  • 40. March 2013
  • 41. Social Media activities Why? People ask people that they know People are getting used to participation and asking/answering questions The conversations will take place regardless of your participation Control is not possible even of conversations about you/your organisation!
  • 42. What are the dangers of using social media? If you get involved in social media you may do something youll later regret
  • 43. What are the dangers of NOT using social media?