creating a web 2.0 “event” for online outreach
DESCRIPTION
Creating a Web 2.0 “Event” for Online Outreach. Sherri Berger [email protected]. April 29, 2010. About Calisphere. Two audiences, two sites. Collection guides Digital objects. Digital objects ONLY. About Calisphere. Two audiences, two sites. Archivists Researchers. Educators - PowerPoint PPT PresentationTRANSCRIPT
About Calisphere
Two audiences, two sites
• Collection guides• Digital objects
• Digital objects ONLY
About Calisphere
Two audiences, two sites
• Archivists• Researchers
• Educators• Undergrads• General public
John Muir “Event”
Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley
John Muir “Event”
Concept• Tell a story on Twitter and Facebook• Quote portions of the letters: travel diary• Link back to the objects
Goals• Reach new audiences• Jumpstart Web 2.0 presence• Promote the new collection
Muir Project Day 1 on Facebook
Muir Project Week 1 on Twitter
Process
• Permissions• Selection, story• Map out the week• Marketing• Tweet!• Reflection
Results by the Numbers
• Over 415 clicks on posted links• 259 Facebook fans• 215 Twitter followers• Over 30 retweets• 20 interactions
Was it worth it?
Some cons:• Not spectacular results in hits, comments• Demanded time, before and during
Big pros!• Reignited interest, contacts• Built a base of followers• Props for creativity
Follow us!
www.facebook.com/calisphere
www.twitter.com/calisphere
www.calisphere.org